Virtual Coach

Graziosi Burchard and Peers Endorse Eben's Coaching Frameworks

Well-known experts including Dean Graziosi, Christian Mickelsen, Ryan Levesque, and Brendon Burchard provide testimonials for Eben's courses and methodologies, demonstrating industry recognition of his frameworks.

Virtual Coach Earns 4.9 Out of 5 From Long-Term Student

According to a long-term student who has spent hundreds of hours with Eben's programs, Virtual Coach receives a 4.9/5 rating for its comprehensive curriculum and proven frameworks that remain effective over time.

Education Means Drawing Out Not Putting In

The word education comes from the Latin 'educo,' which meant 'to draw out from within.' This is opposite to the modern meaning of putting ideas into a person—true education draws out the person's inner potential.

Mindset Shifts vs Scripted Performance in Teaching

Authentic teaching focuses on mindset shifts and genuine personality development, while scripted approaches use fabricated, performance-based techniques that aren't real conversations or authentic interactions.

Four Learning Styles Framework for Maximum Influence

There are four learning styles that correspond to different questions: Why (motivation), What (theory), How (procedure), and What If (action) - mastering all four makes you incredibly influential and attractive

More Challenges Mean More Engagement — Students Prefer Active Learning

No - the more challenging exercises and tasks you give students, the more they like you. People prefer being actively engaged rather than passive recipients because they get to 'play with the toy.'

Trust Required Before Any Financial Transaction

Building enough trust to borrow $100 from someone you've spent 5 full days with and had 7 meals together still feels uncomfortable - this illustrates the trust required for financial transactions

Pre-Qualified Prospects Answer Personal Questions Freely

People will answer personal questions if they think it's going to get them what they want - the key is finding pre-qualified prospects who have already raised their hand indicating they need help

Why Almost Nothing You Communicate Actually Gets Through

Almost none of what you communicate to other people actually gets through because humans condense vast experiences into words that others must decode with completely different reference points

Why the DIY Approach to Coaching Is a Chaotic Mess

Virtual Coach opens for enrollment only once or twice per year during specific launch windows, with the 2025 window running from October 27th to November 11th at a launch price of $1,497

Getting Your First High-Paying Client Breaks Employment Dependency

Getting your first high-paying client breaks the dependency on traditional employment and gives you the power to control your own income and schedule through direct client acquisition.

Look for Customers Who Are Looking for You

The DIY approach of piecing together free content from YouTube and blogs is a chaotic mess that lacks structure, expert guidance, proven systems, certification, and support networks

Taking Responsibility for the Response Your Communication Gets

The meaning of a communication is the response that you get - if you're not getting the desired response, you must continually alter your communication until you achieve the result

People Rarely Feel Deeply Understood — That's Your Opportunity

Most people have never felt deeply understood about what's personally important to them—making the gift of feeling understood one of the most valuable experiences you can provide.

Stair-Step Marketing Leverages Commitment and Consistency Psychology

Stair-step marketing breaks big commitments into small, manageable steps that gradually lead customers toward larger purchases through the psychology of commitment and consistency

Virtual Coach Combines Certification with Marketing Integration

Virtual Coach costs $1,497 during the launch period from October 27th to November 11th, 2025. The program has a total stated value of over $10,000 and includes a double guarantee.

The Insight That Makes Prospects Say Ah — the Leverage Point

The insight or trick within your technique must make people say 'ah' - it's the leverage point that gives them an emotional rush of seeing something from a new perspective

Surgical Empathy Turns Suffering Back Into Pain

The difference between pain and suffering: pain is tolerable, suffering is feeling utterly alone in pain - surgical empathy transforms suffering back into manageable pain

Complete Concepts vs Theoretical Ideas Nobody Implements

Create complete concepts by introducing the idea, explaining it, describing how it works, then giving actionable steps - not just theoretical ideas people can't implement

Learning Self-Reliance Over Depending on Others for Education

Eben Pagan emphasizes that you must become great at finding knowledge and learning, taking complete responsibility for your own education rather than relying on others.

Hyperbole Detection Breaks Through Emotional Walls

Use hyperbole detection to break through to people - when someone says 'awful' or 'terrible', respond with 'say more about the awful' to get them to open up deeper

Take a Full Page of Notes — Read Them Word for Word

Take at least a full page of notes during presentations—you'll read them word for word when asking for the buying decision, making detailed note-taking essential.

Wordsmithing Every Word of Your Elevator Pitch

Your elevator pitch must wordsmith every single word to become crystal clear and compelling - it's almost like a headline that grabs attention and compels action

Virtual Teams Provide Objective Performance Visibility

Virtual businesses can actually provide better visibility into employee performance through objective tracking systems rather than physical presence monitoring

Live Teachers Lose the Audience When They Switch to Third Person

Most live teachers make the mistake of switching to third person and speaking 'at' their audience rather than 'to' them, becoming 'tellers' instead of teachers

Teachers Guide Through Process; Tellers Just Deliver Information

Teachers guide students through processes using direct, personal language, while tellers just deliver information to groups using formal, collective language.

Mastermind Communities of Ambitious Entrepreneurs

Implementation-focused training with 12 coaching classes paired with 12 implementation modules enables immediate results rather than just theoretical learning

Mindfulness in Coaching — Mind Full of Experience

Mindfulness in coaching means filling the mind with experience rather than thoughts - creating a mind full of presence instead of abstract distractions

Surgical Empathy Counteracts Cortisol With Oxytocin

Surgical empathy is pinpoint empathy that creates psychological adhesion to life by immersing someone in oxytocin, directly counteracting high cortisol

Identify Expertise by What Others Seek You Out to Solve

To identify your valuable expertise, ask what you know how to do that others seek you out for and what problems you can solve that deliver real relief

Most Communication Runs on Automatic — and It Shows

Most communication happens automatically outside conscious awareness, like memorized math facts, but these automatic systems are not very effective.

Survey Monkey and Text Analyzers Surface Customer Language Patterns

Use technology tools like Survey Monkey, Ask databases, and free text analyzers to identify customer language patterns and unmet needs in any market

Empathy Atrophies After Age Four Without Intentional Practice

Empathy develops around age 4, but most people stop using this perspective-taking ability intentionally and let their unconscious process take over

Silence After the Closing Question

After asking the deciding question, stay completely silent and let the prospect think - most salespeople talk their way out of sales at this point

Stories Beat Sales Pitches for Engagement

Stories are interesting whereas sales pitches and pure didactic information is boring—stories allow prospects to follow along and make discoveries

Refine Communication Skills to 10x or 100x Perceived Value

You can increase perceived value by 10x to 100x by refining your communication and learning skills to frame everything as having much more value.

NLP: Meaning Is the Response You Get, Not What You Said

In NLP, 'the meaning of a communication is the response that you get' - not what you think you said, but how the other person actually responds.

Conversational Language That Keeps You in Rapport

Stay in rapport by using conversational language that keeps you in the same reality and avoids putting distance between you and your customer.

Relationships Are Built on Relating, Not Information Transfer

Relationships are built on relating - sharing commonality and feeling connected - with communication as the carrier of this relating process.

Consistent Improvement — The One Thing All Master Coaches Share

Coaching is fundamentally different from therapy - it's performance-focused and future-oriented rather than looking backward at what's broken

Having a Bigger Vision for Others Than They Have for Themselves

Have a bigger vision for the other person than they have for themselves - this is one of the most persuasive and inspiring things you can do

You vs We Pronouns for Strengths and Weaknesses

Use 'you' when pointing to strengths and asking questions, and 'we' when pointing to weaknesses, mistakes, and fears to avoid disconnection.

Showing Prospects Their Complete Fear-and-Desire Picture Is Motivating

Prospects haven't considered all their fears and desires in one place at one time - showing them the complete picture is highly motivating

Review-and-Share — Unlimited Break Time for Instructors

Having people review content and share it out loud is excellent for learning retention and gives you unlimited break time as an instructor

Talk Directly to Customers to Learn What They Want

Most business owners don't do the simple thing of sitting down and talking directly to their customers to understand what they really want

Letting Customers Discover Answers Rather Than Being Told

Humans don't like being told what to do but love to figure things out themselves - use this psychological mechanism in your sales process

Why Women Need Vision Expansion More Than Men

Women on average have a smaller sense of what's possible than men, making it particularly important to expand their vision of possibility

First Hires Should Free Your Entrepreneurial Time

The first people you hire should take work off your plate so you can focus more time on products and marketing as the chief entrepreneur

Implication Questions Deepen Problem Motivation

Implication questions develop needs by exploring the problems that problems cause, creating deeper motivation than surface-level issues

Humans Are Complex Systems, Not Predictable Machines

Humans are complex systems, not predictable machines, making it impossible to plan exactly how they'll respond to your communications.

Ask Customers for Their Ultimate Scenario — the Perfect Outcome

Ask customers about their 'ultimate scenario' - the perfect outcome where their problem is solved and they have exactly what they want

Affiliate Bonuses Targeting Core Coach Challenges

Martin's exclusive affiliate bonuses are specifically designed to address key challenges faced by aspiring and established coaches

Future Coach Combines Coaching with AI Tools

Future Coach revolutionizes coaching by combining traditional Virtual Coach training with new A.I. tools and prompting strategies

Email Follow-Up Series That Multiplies Results 10x

Adding an email newsletter follow-up series can increase business results by 10x compared to having no follow-up system in place.

Most Sales Presentations End With Avoidance Not a Close

Most people end sales presentations with avoidance strategies like 'So what do you think?' or 'Let me know if you want more info'

Ask What Your Next Step Is to Catch People Off-Guard

The surprising question 'what's your next step to create those outcomes' catches people off-guard and motivates immediate action

Bring Celebrations to the Customer's Environment Where Others Witness

Create referral moments by bringing celebrations directly to the customer's environment where others can witness and participate

Without a Niche You Are Completely Stuck

When you don't know your niche, you literally can't take a step in any direction and feel completely paralyzed in your business

People Already Know What They Want — Just Ask

Most people already have answers for what they want to achieve and avoid - they're just waiting to be asked the right questions

Payment Plans — Three Monthly Payments Remove Objections

Offer payment plans to remove financial objections - 'three easy monthly payments of $177 each so you have literally no excuse'

Technology Relocates Labor to Lowest Cost Globally

Technology relocates manual labor to anywhere in the world, facilitating finding the lowest price at highest quality globally

Influence the Entire Category Perception Not Just One Purchase

You can influence customers' entire perception of your marketplace and product category, not just individual buying decisions

Give Your Audience Something to Do During Live Teaching Breaks

When teaching live and you need a break for any reason, give your audience something to do rather than leaving them passive

Survival Needs Triggering Fight-or-Flight in Business

When survival, safety, and security needs aren't met, people literally turn into animals and go into fight-or-flight mode

Ask Questions Only Someone With the Answer Would Ask

Ask questions that only someone who knew the answer to their problem could ask to instantly build credibility and respect

How to Evaluate New Employees in Their First 30 Days

Speaking from your own model of reality instead of matching the prospect's breaks rapport and creates communication snags

Coaching on Controllable Actions Not External Results

Focus coaching praise on what clients can control - their implementation and action-taking rather than external results

Self-Generated Insights Create More Lasting Change Than Being Told

Self-generated insights create more lasting change than being told what to do - guide clients to their own realizations

Why Coaches Resist Guarantees and Why They Shouldn't

Coaches resist guarantees because they focus on absolutist thinking rather than client perspective and risk management

Reward Action-Taking Regardless of Outcomes

Reward action-taking regardless of results - acknowledge implementation efforts rather than just successful outcomes

Alternate Choice Closing Replaces Yes-No Decisions

Use alternate choice closing by offering two options like payment method or start date rather than yes/no decisions

Questioning Formula That Inspires Action From Within

This questioning formula inspires people from the inside by connecting their action steps to their desired outcomes

AI Prompting as a Mandatory Skill in 2024

AI prompting is now a mandatory skill for everyone in 2024, regardless of their job or relationship with technology

People Refer Through Storytelling Not Direct Recommendations

People refer through storytelling, not direct recommendations - they share experiences within natural conversations

Recap Hot Buttons in Their Exact Words to Close

Recap all emotional hot buttons using the prospect's exact words to dramatically increase their motivation to buy

Based on What You Told Me — The Bridge Close

Use the phrase 'Based on what you told me, the next step is...' to connect everything they said to your solution

Market to Overlapping Customer Qualities Only

Focus only on the overlapping qualities your customers share - talking to quality 101 loses 60% of your audience

Apply Your Knowledge Directly to Specific Customer Problems

Transform from giving customers a reference guide to applying your knowledge directly to their specific problems

Never Rob Clients of Their Own Power to Change

Don't rob people of their power by doing the work for them or telling them you're responsible for their results

Storytelling as Social Currency and Status Builder

People bond and get attention by telling stories, making storytelling a social currency for status and approval

Future Coach Requires Active Work Not Passive Absorption

Future Coach requires hard work and active implementation - it's not a passive information absorption program

Uncover What Customers Are Embarrassed to Admit Even to Themselves

Uncover what your customer is embarrassed to admit even to themselves to access deeper psychological insights

Decision Fatigue Makes People Want to Be Led

Most people want to be persuaded because modern life creates too many confusing choices and decision fatigue

Engage Students Through All Three Genius Domains

To make teaching more engaging, incorporate physical, emotional, and conceptual elements into every lesson

Avoiding Ego Battles During Interpersonal Conflict

In conflict, avoid ego battles and facilitate the other person's experience rather than making them wrong

Acquiring Clients Independently Breaks the Job Dependency Chain

Learning to acquire clients independently breaks the chains of job dependency and creates true freedom

People Only Take Actions They Have Already Seen Themselves Taking

A person will only take an action that they have first seen themselves taking inside of their own mind

The Invisible Sales Barrier — Fear of Rejection

The invisible barrier preventing people from selling is fear of bothering others and fear of rejection

Firing Customers — Why Successful Sellers Do It Freely

Successful business people enjoy 'firing customers' who aren't a good fit and giving them full refunds

Responsibility Mindset Creates a Teaching Domino Effect

This responsibility mindset creates a domino effect that improves your overall teaching effectiveness

The Milton Erickson Horse Story Applied to Coaching

Use Milton Erickson's horse story principle - keep people on the road and they'll find their own way

Live Conversations Beat Every Other Research Method

Live conversations with prospective customers reveal infinitely more than any other research method

Build Your Business Around Your Natural Personality Type

Build your business around your natural personality type rather than forcing an extroverted persona

Appeal to Beginners Because Experts Forget Being Stuck

Appeal to beginners because experts forget what it feels like to be stuck and not know what to do

Three Research Questions That Reveal Customer Needs and Opportunities

Three powerful research questions that reveal specific customer needs and product opportunities

Significant Investment — Guarantees Protect Participants

The program requires a significant investment but includes guarantees to protect participants

Selling Is a Learnable Skill Like Riding a Bicycle

Making presentations that pay is a learnable skill like walking, talking, or riding a bicycle

How Guarantees Create Coach Accountability

Guarantees improve coach performance by creating accountability pressure to deliver results

Guarantees as Conditional Refund Agreements

Guarantees are conditional agreements for refunds, not absolute promises carved in stone

Every Customer Interaction as an Emotional Opportunity

Every customer interaction is an emotional window of opportunity to make an impression

Authentic Teaching Outperforms Scripted Performance

Authentic teaching approaches outperform scripted, performance-based methodologies

Virtual Business Models Provide Freedom and Scalability

Virtual business models with remote teams provide ultimate freedom and scalability

Four Learning Styles Ask Why, What, How, and What If

The four learning styles each ask different questions: why, what, how, and what if

Most Teachers Underuse the Review-and-Share Technique

Most teachers don't use the review-and-share technique enough in their instruction

Finding Your Greatest Fulfillment in Other People's Wins

Cultivate finding your greatest fulfillment from seeing other people succeed