When survival, safety, and security needs aren't met, people literally turn into animals and go into fight-or-flight mode
When survival, safety, and security needs aren't met, people literally turn into animals and go into fight-or-flight mode. This is not a metaphor — the neocortex goes offline and the reptilian brain takes over, making rational sales conversations, coaching, or any higher-order engagement impossible until basic needs are addressed.
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Survival Needs Triggering Fight-or-Flight in Business
When survival, safety, and security needs aren't met, people literally turn into animals and go into fight-or-flight mode