Eben PaganDiscovery Hub

The hook question should be phrased so it doesn't point a finger at the prospect directly - asking 'Do you know any women who would like to lose 20 pounds quickly?' lets them answer about themselves or recommend friends

The hook question should be phrased so it doesn't point a finger at the prospect directly - asking 'Do you know any women who would like to lose 20 pounds quickly?' lets them answer about themselves or recommend friends. This removes defensiveness and opens the conversation regardless of which direction the prospect takes it.

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The hook question should be phrased so it doesn't point a finger at the prospect directly - asking 'Do you know any women who would like to lose 20 pounds quickly?' lets them answer about themselves or recommend friends. This removes defensiveness and opens the conversation regardless of which direction the prospect takes it.

Relevant Clips1

  • Teaching4:37

    Phrasing the Hook Question Without Pointing at the Prospect

    The hook question should be phrased so it doesn't point a finger at the prospect directly - 'Do you know any women who would like to lose 20 pounds quickly?' allows them to answer about themselves or recommend friends

    → Canonical teaching