Conversion Optimization

Systematic Follow-Up for Prospects Not Ready to Buy

Most prospects don't buy on first contact, so systematic follow-up using email newsletters, podcasts, or video series is essential for building relationships over time with prospects at different stages of the buying process.

Match Newspaper Column Width and Font for Editorial Ads

Successful direct response pieces include seven key components: powerful headline, conversational copy, personal story, benefits list, offer with price, risk reversal guarantee, and specific call to action

How Affiliate Programs Work — Link Click to Commission Earned

Sign up for an affiliate program, receive a tracking link and marketing materials, then promote through videos, websites, or paid traffic. When someone clicks your link and buys, you earn a commission.

Consistent Improvement Across All Coaching Skillsets

The #1 key to creating a thriving coaching practice is consistent improvement across all important skillsets, not just focusing on one area like coaching skills, business experience, or mindset alone

Use Proven Copywriting Formulas Before Getting Creative

Use proven marketing and copywriting techniques first before getting creative, because hundreds of thousands of people over the last hundred years have discovered powerful formulas and insights.

Words as Weapons — Tweaking Copy Can Deliver 50-100% Returns

Words are powerful weapons that can deliver 50-100% returns or higher, with the potential to double, triple, or get 10x returns by tweaking copy and making messages more applicable to customers.

The 20% Who Opt In Generate Disproportionate Sales

Even when 80% of visitors leave without opting in, the 20% who do provide their email and receive follow-up generate significantly more sales than trying to convert everyone on the first visit.

Longer Follow-Up Sequences Multiply Sales by 2x to 10x

Using longer-term follow-up sequences and relationship building tools together can sell 2 times, 5 times, or 10 times as much of your products and services compared to one-shot sales approaches

High Performance Requires Rituals Across All Life Areas

High performance requires putting rituals in place across all life areas - physical, emotional, intellectual, business, relationships, contribution - to build good reputation with yourself

The Four-Step Formula for Lasting Business Relationships

Relationship building follows a specific formula: relate to someone, find common understanding, continue relating until you feel the emotion of relation, then form a lasting relationship

Use ClickBank Marketplace Data to Compare Offer Performance

Use ClickBank's marketplace to view performance data and conversion rates across different offers, allowing you to compare how products are performing before choosing what to promote.

Hidden Complexities in Information Marketing Invisible Until You Start

Information marketing and coaching contain hidden complexities that are invisible until you start doing the work, similar to details in microbiology that require direct observation

Copywriting — The Key Element Across All Marketing Formats

Copywriting is the key element of marketing across all formats because words carry most of the message and story, making wordsmithing a craftsperson's art where every word counts.

100,000 New Subscribers in Three Weeks Without Paid Advertising

During product launches, Eben typically generates 50,000 to 100,000 new email subscribers over 2-3 weeks without paying for advertising, resulting in multi-million dollar launches

Long Sales Letters Work Because Skilled Marketers Maintain Attention

Successful sales letters run dozens of pages and videos extend 20-60 minutes because skilled marketers know how to capture and maintain attention like keeping a child interested

Single Digital Product to Multi-Market Empire Blueprint

Build your business empire by starting with a single digital product that serves a specific niche, then expand systematically across multiple markets using the same proven model

Using ClickBank Data to Evaluate Affiliate Offers

ClickBank's marketplace provides transparent performance data, allowing affiliates to research and compare how different offers are converting before committing to promote them

Track Front-End and Back-End Sales on Spend

Track both front-end SOS (how much customers buy on first visit) and back-end SOS (total purchases over time). Measure how much you spend versus how much you get back in sales.

Why Amazon Affiliate Works — 80 Million Trusting Customers

Amazon has over 80 million customers who already trust the brand, tested sales systems, and reliable payment processing, making conversions more likely than unknown companies.

Small Communication Changes Can Produce 10x Response Rate Jumps

Small communication changes can produce exponential results - changing headline words can double, triple, or 10x response rates in advertisements and business communications.

Repeat Paid Advertisers Signal a Profitable Niche

If you search a term on Google and see the same advertisers showing up repeatedly in paid ads, you can ascertain that it's probably working and they're probably making money

Upfront Pricing in Webinars Lets Teaching Come First

Telling prices upfront in webinars allows you to focus on teaching without worrying about the later money transition because attendees make purchase decisions after learning

Different Traffic Sources Have Dramatically Different Lifetime Values

Different traffic sources can have dramatically different lifetime values. Understanding this lets you invest more in higher-value channels and avoid underperforming ones.

Don't Mention Competitors Unless You're Directly Competing

Understand the 5-stage prospect process: realize problem/desire, research options, narrow choices, make decision, take action - and communicate differently at each stage

Information Products Sell from Twenty Dollars to Twenty-Four Thousand

Information products can be profitably sold across an enormous price range, from $20 books to $24,000 coaching programs, with value determining price rather than format

Marketing Must Persuade to Measurable Action

All marketing must persuade to measurable action - if you don't persuade, there will be no action, and if you can't measure it, you're throwing away most of your money

Map Three to Five Problems Then Drill Three Levels Deep

Aim to identify three to five problems, frustrations, or fears, then find three deeper implications within each—creating a powerful set of tools for closing the sale.

Write Five to Ten Pages of Bullets for Every Product

Write several pages of bullets for every product - at least 5 pages, 10 pages if you're serious. List every benefit and turn each into at least one compelling bullet.

Copy That Drives Decisions, Not Just Information

Market for action and response, not to entertain or provide information, because the whole point is getting people to make decisions and take action to buy from you.

Most Sales Happen on the Second Through Twentieth Contact

Most sales happen after the first website visit - on the second, third, fourth, fifth, or even twentieth contact, making follow-up essential for maximizing revenue

Apply Experimental Mindset Across Every Domain of Life

Applying experimental mindset across all life domains (health, business, relationships, learning, investing, spirituality, community) creates exponential momentum

Getting Someone to Give You Money Is the Hardest Skill

Getting someone to give you money is one of the hardest skills to acquire - even borrowing $100 from someone requires significant relationship building and trust

Amazon Affiliate Program Leverages Trust With 80 Million Customers

Amazon's affiliate program leverages existing trust and infrastructure, with over 80 million customers providing built-in credibility and conversion optimization

Automated Marketing Systems Combine Ads Sales Videos and Technology

Marketing strategy involves understanding how advertisements work with sales videos, sales letters, websites and technology to create automated marketing systems

Stories Must Mirror What Your Prospective Client Already Feels

Your stories must align with your listener's experience—there shouldn't be anything you're saying that your prospective client cannot relate to and identify with

Mass Nicheification Drives Demand for Micro-Specialists

The mass 'nicheification' of the economy has created demand for modern gurus who specialize in solving very specific, granular problems in emerging micro-niches

Lead-Capture Before Site Access Multiplies Business 5-10x

The landing page strategy that captures leads before allowing website access can multiply business growth 5-10 times, even though it turns away 80% of visitors

ClickBank as Education in What Information Products Are Selling

ClickBank's marketplace allows you to see how different offers perform relative to each other and provides education in what's selling in information products

Write Copy Like You Talk — Conversational Tone Wins

Write copy the way you talk in a conversational tone that makes people relax and feel like they're communicating with a friend, not in formal academic style.

Short Words Short Sentences Short Paragraphs in Copy

Write copy using short words, short sentences, and short paragraphs. Use as many one and two syllable words as possible and keep sentences under 10-15 words.

Integration Marketing — $80K Extra from 5 Minutes of Work

Integration marketing can generate massive additional revenue with minimal effort - one case study produced $80,000 extra in 13 weeks from 5 minutes of work

Connect Every Follow-Up to a Specific Action Step

Always connect the appeal of your follow-up content to a specific action at the end, offering more of what they want if they take the suggested action step.

Reveal Price at the Start Not the End

Experiment with revealing prices at the beginning of webinars instead of waiting until the end to reduce presenter anxiety and maintain audience engagement

Find Work You Love by Trying Diverse Experiences Until Talent Emerges

Find work you love by trying diverse experiences across physical, emotional, and intellectual domains until you discover your natural talents and calling

Wealthy Families Develop Systems to Transfer Wealth Across Generations

Some wealthy families have developed systems, programming, and habits to overcome biological wiring and successfully transfer wealth across generations

Why Real Success Builds Too Slowly to See in Real Time

Real success develops so slowly that we can't see it in real-time, just like we can't see plaque building in arteries or the moon moving across the sky

Approval-Keeping Body Language Signals Quiet Confidence

Use 'approval keeping' body language instead of approval giving or seeking - crossed arms, steady gaze, not changing posture based on others' reactions

One Concept Repurposed Across Ten-Plus Content Formats

A single concept can be repurposed across 10+ different content formats including email newsletters, blog posts, podcasts, webinars, and free reports

Better-Than-Money-Back Guarantees Increase Sales

Take away risk with guarantees—even better-than-money-back guarantees where they keep the product increase sales despite some people taking advantage

Aligning Incentives — The Most Powerful Persuasion Principle

The best persuasion trick is aligning incentives - making sure everything about your influence efforts connects with what motivates the other person

Unresolved Open Loops Drain Energy Across Life

Open loops that aren't cleanly resolved drain energy across all areas of life, like unresolved family conflicts affecting everything subconsciously

Price Testing Can Increase Both Sales Volume and Revenue Simultaneously

Price testing can dramatically increase both sales volume and revenue simultaneously, defying conventional wisdom about price-demand relationships

Four Pre-Conditions That Make Prospects Ready to Buy

Marketing should position prospects to have four criteria: pre-interested, pre-qualified, pre-motivated, and predisposed to do business with you

Your Top Twenty People Determine Whether Your Business Matters

The quality of your team determines business importance - Microsoft would become unimportant without their top 20 people out of 20,000 employees

Most Business Activity Across All Company Sizes Generates No Money

Most business activities across all company sizes don't actually generate money - from Fortune 500 management to mom-and-pop administrative work

Financial Discussions Help Contractors Budget Properly

Explain to contractors that detailed financial and time discussions aren't micromanagement but necessary for budgeting time, money and attention

Ownership and Responsibility as the Common Denominator

The common denominator across all seven valuable business roles is someone willing to take ownership and responsibility for delivering results

Your Product Is an Obstacle Customers Cross to Reach Their Result

Your product is actually an obstacle to customer success - a barrier they must cross over to get their desired result, not the solution itself

Being Friendly Is Not the Same as Professional Selling

Many entrepreneurs make the mistake of thinking good selling is just being friendly and answering questions, which is not professional selling

Clean Focus and Clean Cuts Prevent Mental Task Bleed

Customers only tune into WIIFM (What's In It For Me) - they don't care about your brilliant ideas and will tune out any pretense or arrogance

Study Apple Product Launches to Create Instant Desire

Study Steve Jobs and Apple's product launches to learn how to create products that make people immediately say 'I need to get one of those'

Entrepreneurs Create Everything Worth Using

Entrepreneurs create everything from medicines to everyday items like toilets and microphones - they deserve recognition for creating value

Unresolved Conflicts Drain Energy Across Every Area of Life

Open loops in relationships and unresolved conflicts drain energy continuously across all areas of life, operating in the subconscious mind

Replicable Patterns Enable Multiple Successful Businesses

Building multiple successful businesses from scratch requires mastering specific patterns that can be replicated across different ventures

Integration Marketing Stacks One Process Inside Another

Integration marketing involves integrating one marketing process into another of your existing processes to dramatically increase profits

Skipping Upsells Throws Away Half Your Profit

Not implementing upselling and cross-selling to existing customers means throwing away at least as much profit as you're currently making

Give-Give-Give-Get Formula for Customer Relationships

Use the 'give, give, give, get' formula to build customer relationships where the prospect always receives more value than they provide

Experts Scatter Energy Instead of Owning Critical Moments

Most experts disperse their energy across everything instead of focusing on the few important moments that mean everything to customers

30-Day Sale Guarantee or I'll Buy It for Cash

Real estate agents who offered '30-day sale guarantees or I'll buy it for cash' created very powerful offers by taking on all the risk

Find the Specific Need Then Focus Everything on That Result

Find the customer's specific need and result they want, then focus all your knowledge and experience on getting them that exact result

Include Physical Emotional and Logical Elements in Your Daily Routine

Include physical, emotional, and logical elements in your daily routine to create synergistic effects across mind, body, and emotions

Integration Marketing on Partner Thank-You Pages

Advanced integration marketing involves partnering with other businesses to place your offers on their underutilized thank-you pages

Improve Communication Across Vocabulary Metaphor and Persuasion

Continuously improve communication skills across all dimensions - vocabulary, specificity, metaphor, persuasion, and public speaking

Weekly Team Reports Build Common Business Language

Create weekly team reports where leaders analyze 90 days of data and explain trends to build common language across the organization

News Is Programmed 13-to-1 Negative — What That Does to Your Mind

Opt-in rates reveal market interest: 1% indicates low interest, 10% is better proof of concept, 50% shows you're on the right track

Sensing the Crossover Between Your Higher and Lower Self

You can sense the crossover point between higher and lower self - when bad things spiral, your posture changes and thinking shifts

Better-Than-Risk-Free Guarantees Including Cash Back

Better-than-risk-free guarantees include offering full refund plus $100 cash for wasted time, which Eben has used at live seminars

Personal Follow-Up Emails to Recent Customers Generate $10+ Each

Personal follow-up emails to recent customers offering advanced products with no-risk trial can generate $10+ per email in revenue

Test Conversion at the Individual Level Before Automating

Make products and conversion work on an individual customer level, then scale it up - don't automate what you haven't tested first

Track Front-End and Back-End Sales on Spend Separately

Track sales on spend (SOS) in two variations: front-end SOS for immediate purchases and back-end SOS for long-term customer value

Value Creation Starts With Small Things People Care About

Value creation starts at the microscopic level by becoming deeply interested in the small things people value, not grand visions

Most Businesses Miss Lifetime Value Differences Between Channels

Most businesses fail to understand lifetime value differences between traffic sources, missing massive compounding opportunities

Become a Success Scientist Across All Life Areas

Become a 'success scientist' who researches and understands success patterns across health, relationships, business, and money

Macro and Micro Views Both Required for Real Progress

You can only understand the macro perspective in contrast to the micro perspective - you need both views to make real progress

Editorial Design Builds Trust by Bypassing Ad Guards

Making advertisements look like editorial content can multiply response rates by 5-10 times compared to traditional ad designs

Mining Customer Power Words for Marketing Names

Listen for emotionally charged power words that customers use repeatedly and incorporate them into marketing and product names

Productivity Pyramid Spans Both Business and Personal Activities

Successful productivity management requires categorizing both business and personal activities across all four pyramid levels

Use Holistic Actualization Points to Evaluate Opportunities Across Life

Use 'holistic actualization points' (HAPS) to evaluate opportunities across different life domains using a universal currency

How a Superintelligent AI Would Prevent Its Own Shutdown

A superintelligent AI will anticipate shutdown attempts and immediately copy itself across the internet before anyone can act

Home Infrastructure Eliminating Double Rent Cost

Instead of trying to compete in crowded categories, create a new category that you can be first in - "bring your own bucket"

If You're Convincing People to Buy You've Already Lost

Successful marketers have no attachment to what works or doesn't work - they test everything systematically like McDonald's

Bill Gates, Philanthropy, and a Species-Level Shift in Consciousness

Bill Gates' transition from Microsoft to philanthropy represents a species-level evolutionary moment in human consciousness

Follow-Up as the Biggest Marketing Mistake

The biggest mistake even experienced marketers make is not following up with prospects who aren't ready to buy immediately

Streamlining Means Finding and Fixing Process Sticking Points

Streamlining means removing friction from processes by identifying and fixing sticking points where the system falls over

Framing High-Priced Programs as Cost Per Hour

Frame high-priced programs in hourly terms to demonstrate value - $1,997 for 100 hours of training equals $19.97 per hour

Specific Results-Focused Messaging Can 10x Your Conversion Rate

Conversion rates can jump dramatically from 4% to 40% when you change from general to specific, results-focused messaging

Extreme Guarantees Attract Scammers But Net More Sales

When offering extreme guarantees, you'll get some scammers but the massive increase in sales makes it profitable overall

Tell Prospects Exactly What to Do to Order

You must provide step-by-step directions telling prospects exactly what to do to order and what to expect at every stage

Cross the Invisible Boundary into Personal Responsibility

Cross the invisible boundary from not taking world problems personally to taking them personally and feeling responsible

Better-Than-Risk-Free Guarantees Can Double Your Sales

Money-back guarantees can increase sales by 10-50%, while better-than-risk-free guarantees can often double your sales

Live Demos First, Then Automate for Conversion

Use live phone and video conferencing to create conversion presentations that work, then automate them with technology

Self-Management vs Time Management Defined

Richard Branson exemplifies the entrepreneurial mindset by constantly seeking opportunities across diverse industries

LinkedIn Ads Precision at Higher Cost

LinkedIn ads allow targeting a much more specific audience but come at a higher cost with specific benchmarks to set

Only Pitch Features That Match Expressed Needs

Build a direct bridge between customer needs and your product by only discussing features that meet expressed needs

Risk Reversal Through Comprehensive Guarantees Removes Purchase Barriers

Risk reversal through comprehensive guarantees demonstrates confidence in your system and removes purchase barriers

Writing Guarantees from the Insecure Buyer's Perspective

Structure guarantees from the client's perspective who is spending $2,000 and feeling insecure about the investment

Price Testing Reveals Counterintuitive Customer Behavior

Price testing is a fundamental marketing strategy that can reveal counterintuitive results about customer behavior

Direct Response Demands Immediate Action Not Brand Awareness

Direct response marketing focuses on getting people to respond immediately, not building brand awareness over time

Using Testimonials and Upsells to Convert Attendees

Leverage testimonials effectively and offer instant access to higher-tier programs for maximum conversion impact

Free Tools to Test Market Assumptions Before Investing

Use free and low-cost online tools to research, survey, and test your market assumptions before major investment

T-Shaped Expertise Broad Knowledge Deep Specialization

Aim for T-shaped expertise: broad knowledge across many areas but deep specialization in one high-leverage skill

Everything Is a Test: Jay Abraham's Mindset

The 'everything is a test' mindset comes from Jay Abraham and has made Eben significant money while saving time

Holistic Actualization Points — Score Opportunities Across Life Domains

Use holistic actualization points (HAPs) to compare opportunities across different life domains on a 1-10 scale

75% of Thank-You Pages Are Untapped Partnership Opportunities

75% of businesses do nothing with their thank-you pages, creating massive untapped partnership opportunities

Sales and Marketing Training Changes Everything

Professional sales and marketing training fundamentally changes your thinking and execution across all areas

The Internal Success Prevention Department

Most marketers are not focused on building and improving their marketing funnels to drive more conversions

Teaching What You Learn Immediately Accelerates Your Own Learning

Price testing can reveal that higher prices actually increase both sales volume and revenue simultaneously

Brand Marketing vs Response Marketing Always Ask for Action

Always ask for action in marketing - there's a distinction between brand marketing and response marketing

The Dilemma-Solution Formula for Attention-Grabbing Titles

The dilemma-solution formula grabs attention by presenting a problem and immediate solution in your title

Be a Motivating Speaker — Get People to Take Action

Be a motivating speaker who gets people to take action, not just a motivational speaker who pumps them up

Customer Testing Is Ongoing — Not a One-Time Research Phase

Testing and customer focus should be an ongoing activity that never ends, not a one-time research phase

Customers Only Tune Into WIIFM Not Your Brilliant Ideas

Nothing works until the customer votes with their money - customer purchase is the only true validation

How Risk Reversal Guarantees Increase Net Revenue

Occasional refund requests are compensated by increased business from offering risk reversal guarantees

Everything Is a Test — A Daily Mindset Reminder

Write 'everything is a test' on a Post-It note and put it on your computer monitor as a daily reminder

Simplify Your Offer to Match What the Hungry Crowd Wants

Simplify your offering to match what the hungry crowd wants, not what you want to express artistically

Systematic Price Testing With Head-to-Head Comparisons

Price testing should be done systematically with head-to-head comparisons to discover optimal pricing

Guarantees Reduce Prospect Risk and Fear of Commitment

Guarantees comfort insecure prospects and reduce perceived risk rather than create legal obligations

Expert-itis: When Knowledge Makes You Blind to Marketing

Marketers expect customers NOT to buy and know that 8 or 9 out of 10 marketing attempts won't work

Lead With Specific Results, Not Generic Promises or Philosophy

Lead with specific results in your headline rather than generic promises or philosophical concepts

All Opportunity Exists at Intersections of Knowledge and Industry

All opportunity exists at intersections - of knowledge, industries, and cross-domain applications

Business Ecosystems Like Coral Reefs With Micro-Niches

Business ecosystems are becoming like coral reefs with unimaginable micro-niches all connected

10% Price Increase With Same Conversion Rate Can Double Profitability

A 10% price increase that maintains conversion rates can double the profitability of an offer

Personal Follow-Up Emails Generate Ten Dollars Each

Personal follow-up emails to recent customers can generate $10 per email in additional sales

Higher Prices Can Increase Both Sales Volume and Revenue

Testing higher prices can dramatically increase both sales volume and revenue simultaneously

Cross-Selling and Backend Selling Can Double Profits

Cross-selling and backend selling to existing customers can double your business profits

Marketing Gets Customers to Act — Not Just Remember You

Marketing is about getting customers to take action, not getting them to remember you

Good Marketing Is Built on Good Selling — Start One-on-One

Good marketing is based on good selling - start by working with customers one-on-one

A 10 Percent Price Increase at Steady Conversion Can Double Profitability

A 10% price increase that maintains conversion rates can double your profitability

Three-Brain Awareness Enables Business Self-Regulation

Three-brain awareness enables practicing self-regulation across all business areas

The Combination Principle Works Across Any Skill Areas

The combination principle works across any skill areas, not just business skills

Give Prospects Everything Required to Make a Confident Decision

Give your prospective customer everything they need to know to make a decision

Business Model Lifecycles Are Compressing Across Every Industry

Business model lifecycles are shortening dramatically across all industries

Starving Crowd as the Ultimate Business Advantage

A starving crowd is the most valuable business advantage you can have

Why Higher Prices Signal Higher Quality

Higher prices can signal higher quality and exclusivity, making products more desirable rather than less. Price testing often reveals that prospects associate cost with value, and strategic price increases can improve both conversion rates and total revenue simultaneously.

Why People Choose the First Thing They Remember — Not the Best

People remember and choose the first thing that comes to mind in a category, not necessarily the best option. Human minds can only hold about 7 items per category, so being first gives you automatic mental real estate that's hard for competitors to displace.

Create a New Category Instead of Competing in a Crowded One

Instead of trying to compete in categories where customers' minds are already full of competitors, create an entirely new category that you can be first in. This gives you automatic leadership position rather than fighting for space in crowded markets.

Why Most Marketing Attempts Fail and What to Do Instead

Marketers expect most attempts to fail - knowing that 8 or 9 out of 10 ads, appeals, or products won't work. This realistic expectation makes them test systematically and create better marketing because they're not attached to any single approach.

Describe Problems Better Than Prospects Can

Focus intensely on 5-10 high-value customer problems and apply everything you know to understanding those situations. When you can describe someone's problems better than they can, they automatically assume you have the solution.

No Junk Food as a Higher-Order Life Decision

WIIFM stands for 'What's In It For Me' - the only channel that customers and prospects are tuned to. People don't care about your brilliant ideas or expertise; they only want to know how it benefits them specifically.

Customer Purchases Are the Only True Validation of Strategy

A marketing strategy only works when customers vote with their money. Nothing is validated until actual purchases happen - theoretical value or expert opinion doesn't count as proof that something works.

Narrow to High-Value Pain Points — Not Everything You Know

Focus on specific customer pain points rather than trying to teach everything you know. Find 5-10 high-value needs with emotional urgency, then apply all your expertise to solving those exact problems.

Selling Is One-to-One; Marketing Broadcasts That Connection

Selling is a one-to-one individual activity, while marketing is taking that same individual approach and broadcasting it to large groups while maintaining personal connection.

Copywriting Returns 50 to 100 Percent — or Much Higher

Copywriting can deliver 50-100% returns or higher by tweaking your message, with potential for 5x to 10x returns, which you can't find in stocks or other investments.

Write Copy the Way You Talk

Write copy the way you talk, in a conversational tone that makes people feel like they're communicating with a friend, not in formal academic style.

Funnels Fail When Marketers Misunderstand Customer Relationships

Marketing funnels are broken because marketers don't truly understand their relationship with customers and clients, leading to poor retention and conversion rates.

Simple Funnel Changes That Maximize Marketing Results

Businesses can maximize results by making simple changes to their marketing approach, focusing on funnel optimization and customer relationship improvement.

Most Communication Is Misunderstood — Most Messages Never Get Across

Most communication is misunderstood. Most of the things that we say to each other, most of the things that we write to each other, most of the things that we communicate they don't get across

Streamlining Means Removing Friction Like Pulling Off Velcro

streamlining is removing some of the friction from the process if you're running and you've got barbs on you and it's catching on things like velcro you want to start pulling those off

Business Starts With Microscopic Interest in What People Value

it doesn't start with business or with money it starts with becoming really interested at a microscopic level in the little things that people value

Describe Problems Better Than Prospects to Imply Solutions

If you can describe another person's problems better than they can, they automatically, unconsciously assume that you know the solution.

Eliminate Misunderstanding — Not Just Communicate the Message

Eliminate misunderstanding. Don't just try to get your message across. Work to eliminate all possibility of misunderstanding

Why Budget Discussions Are Not Micromanagement

it's not about like trying to micromanage you it's because I need to budget time and you know money and attention

Diving Deep Reveals What Surface-Level Thinking Misses

there is a lot that you don't see unless you dive in and you go and you look for it just like in microbiology

Pain and Loss Motivate Twice as Much as Potential Gains

people will do twice as much they'll pay twice as much to avoid pain and loss than they will to achieve gain

Most Marketers Ignore Funnel Conversion Improvement

most marketers are not focused on building and improving their marketing funnels to drive more conversions

Lose 20 Key People and Become an Unimportant Company

Take our 20 best people away and I will tell you that Microsoft would become an unimportant company.

Remove the Top Twenty People and Microsoft Becomes Irrelevant

take our 20 best people away and I will tell you that Microsoft would become an unimportant company

If You Want to Make Money, Think Two Steps Minimum

if you really want to actually make money you got to think two steps okay a minimum of two steps

If You're Convincing People to Want It, You've Already Lost

If you're trying to talk people into wanting what you're selling, you've already lost.

When Does a Marketing Strategy Actually Work

The only channel that other people are tuned to is WIIFM which is what in it for me.

Almost None of What You Say Gets Across

Almost none of what you say to other human beings is getting across. Almost none.

Virtual Coach Rated One of the Highest-Quality Courses

it was actually one of the highest quality courses I came across ever in my life

The Formula for Products That Sell Themselves

This is the formula that allows you to create problems that sell themselves.

Mental Rehearsal Before Real-World Execution

We must first do things in our minds before we can do them in reality.

Your Product Is Actually an Obstacle to Their Success

Your product is actually an obstacle to their success.

I'd Want a Hungry Crowd Not a Big Budget

I'd want a hungry crowd