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Direct response copywriting as your highest-ROI investment

Before you worry about branding, before you think about relationship marketing, you need to master direct response. Direct response forces you to do things that get results — or you find out immediately that they don't. Once you're consistently converting, then layer on the sophisticated stuff. The mechanics are straightforward: write copy the way you talk, in a conversational tone that makes people feel like they're communicating with a friend. Tell stories about your own struggles, failures, and breakthroughs using the exact words your prospects would use. Write specifically to get people to take action — not to entertain, not to impress, but to produce a response. The ROI on improving your copy can be 50 to 100 percent or far higher. You won't find that in the stock market.

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Before you worry about branding, before you think about relationship marketing, you need to master direct response. Direct response forces you to do things that get results — or you find out immediately that they don't. Once you're consistently converting, then layer on the sophisticated stuff. The mechanics are straightforward: write copy the way you talk, in a conversational tone that makes people feel like they're communicating with a friend. Tell stories about your own struggles, failures, and breakthroughs using the exact words your prospects would use. Write specifically to get people to take action — not to entertain, not to impress, but to produce a response. The ROI on improving your copy can be 50 to 100 percent or far higher. You won't find that in the stock market.

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  • Answer0:31

    Direct Response Forces You to Get Real Results First

    Direct response marketing forces you to do things that get results. Once you're getting results consistently, then you can move on to more advanced concepts like branding and relationship marketing. But first, you want to learn how to get people to buy your product right now.

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  • Answer11:28

    Tell Stories That Prospects Can Relate To

    Tell stories about yourself that prospects can relate to, including your struggles, failures, and how you figured out solutions, using words and phrases your prospects would use.

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  • Answer6:36

    Copywriting Returns 50 to 100 Percent — or Much Higher

    Copywriting can deliver 50-100% returns or higher by tweaking your message, with potential for 5x to 10x returns, which you can't find in stocks or other investments.

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  • Answer9:37

    Write Copy the Way You Talk

    Write copy the way you talk, in a conversational tone that makes people feel like they're communicating with a friend, not in formal academic style.

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