Eben PaganDiscovery Hub

Price testing can reveal that higher prices actually increase both sales volume and revenue simultaneously

When Eben raised his ebook price from $29.95 to $39.95 (33% increase), he achieved '10 sales for $39.95' which was both 'my highest number of sales in one day and the highest volume' - more units sold at higher prices.

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When Eben raised his ebook price from $29.95 to $39.95 (33% increase), he achieved '10 sales for $39.95' which was both 'my highest number of sales in one day and the highest volume' - more units sold at higher prices.