Price Testing
FrameworkPrice testing is the systematic experimentation with different price points to discover optimal pricing through head-to-head comparisons. He emphasizes that internet businesses have a unique advantage in price testing due to lower testing costs compared to offline businesses that face challenges with printed materials and split testing logistics.
About Price Testing
Price testing is the systematic experimentation with different price points to discover optimal pricing through head-to-head comparisons. He emphasizes that internet businesses have a unique advantage in price testing due to lower testing costs compared to offline businesses that face challenges with printed materials and split testing logistics.
Eben's own ebook provides compelling proof - when he raised the price from $29.95 to $39.95 (a 33% increase), he achieved his record sales day, selling 10 copies and demonstrating that higher prices can increase both revenue and sales volume simultaneously.
“the day that I raised the price I sold more copies of the book”
— Eben Paganon Explaining the counterintuitive results of his price testing experiment
Perspective
“Higher prices always reduce sales volume”
Higher prices can actually increase sales volume because they signal greater value to customers
Evidence 10
Price testing can dramatically increase both revenue and sales volume simultaneously, contrary to the assumption that higher prices always reduce sales
When Eben raised his ebook price from $29.95 to $39.95 (33% increase), he achieved his highest single-day sales of 10 co
From: Accelerate - Eben Pagan Trainingat 3:00Testing higher prices can dramatically increase both sales volume and revenue simultaneously
Eben tested raising his ebook price from $29.95 to $39.95 (a 33% increase) and achieved both his highest number of sales
From: Building A Business Relationship With Your Customer with Eben Paganat 5:13Internet businesses can test prices more easily than offline businesses due to lower testing costs
Eben explains that offline businesses face challenges with printed runs, split testing magazine ads, and direct mail cos
From: Building A Business Relationship With Your Customer with Eben Paganat 5:13Price testing can dramatically increase revenue - raising prices sometimes makes people buy more of your product
Eben raised his ebook price from $29.95 to $39.95 and had his record sales day of 10 copies, making $400 total. This tau
From: EBEN PAGAN - OPPORTUNITY Part 1/2 - How To Find, Create And Thrive From Opportunities In Your Lifeat 30:53Raising prices can actually increase sales volume, not just revenue per unit
When Eben raised his dating book price from $29.95 to $39.95, he sold 10 copies in one day—his highest sales day ever, c
From: How "Perceived Value" Gets You Premium Clients (The Art of Pricing)at 5:10Price testing should be done systematically with head-to-head comparisons to discover optimal pricing
Eben's team tested a $200 video course against $300 and found it sold better at the higher price point when run as contr
From: How "Perceived Value" Gets You Premium Clients (The Art of Pricing)at 6:42Price testing can dramatically increase both sales volume and revenue simultaneously, defying conventional wisdom about price-demand relationships
When Eben raised his ebook price from $29.95 to $39.95 (33% increase), he sold 10 copies in one day - both a record numb
From: HOW I BECAME DAVID DeANGELO THE PICK UP ARTIST - EBEN PAGAN | London Realat 12:00Successful marketers have no attachment to what works or doesn't work - they test everything systematically like McDonald's
Eben uses McDonald's as example, explaining they have 'franchise prototypes set up in different markets where they make
From: Mindset Shift Expert Marketerat 8:44Price testing is a fundamental marketing strategy that can reveal counterintuitive results about customer behavior
Eben raised his ebook price from $29.95 to $39.95 as a price test and achieved his record sales day of 10 copies, genera
From: Who is Eben Pagan - From Broke to 100+ Million Dollarsat 0:31Raising prices can actually increase sales volume, not just revenue, because higher prices signal greater value to customers
When Eben increased his ebook price from $29.95 to $39.95, he sold 10 copies - his record day - despite the higher price
From: Who is Eben Pagan - From Broke to 100+ Million Dollarsat 1:02Questions Answered
Should I raise my product prices or will it hurt sales
Price testing can actually increase both revenue and sales volume. Test higher prices systematically, as many businesses discover their market will pay more than they initially assumed.
From: Accelerate - Eben Pagan Training
How did Eben Pagan build a million dollar business from an ebook
Eben wrote a 100-page dating advice ebook in 3 weeks, started selling it for $30 online, then grew it through price testing, virtual assistants, and creating additional courses based on customer feedback. The business grew from $133k first year to $20 million annually.
From: EBEN PAGAN - OPPORTUNITY Part 1/2 - How To Find, Create And Thrive From Opportunities In Your Life
What is the secret to price testing for digital products
Test different prices systematically rather than assuming you know the right price. Eben discovered that raising his ebook price from $29.95 to $39.95 actually increased both the number of sales and total revenue, defying conventional wisdom about price-demand relationships.
From: HOW I BECAME DAVID DeANGELO THE PICK UP ARTIST - EBEN PAGAN | London Real
How can raising prices increase sales volume?
Higher prices can signal greater value to customers, leading them to perceive the product as more desirable and actually purchase more. Price testing is essential to find the optimal price point.
From: Who is Eben Pagan - From Broke to 100+ Million Dollars
What is price testing in digital marketing?
Price testing involves systematically changing your product prices to see how it affects sales volume and revenue. It's a fundamental marketing strategy that can reveal counterintuitive customer behaviors.
From: Who is Eben Pagan - From Broke to 100+ Million Dollars
Evidence
Eben's own ebook provides compelling proof - when he raised the price from $29.95 to $39.95 (a 33% increase), he achieved his record sales day, selling 10 copies and demonstrating that higher prices can increase both revenue and sales volume simultaneously.
Quotes
“the day that I raised the price I sold more copies of the book”
— Eben Pagan
Source Content 7
Accelerate - Eben Pagan Training
Who is Eben Pagan - From Broke to 100+ Million Dollars
How "Perceived Value" Gets You Premium Clients (The Art of Pricing)
HOW I BECAME DAVID DeANGELO THE PICK UP ARTIST - EBEN PAGAN | London Real
Building A Business Relationship With Your Customer with Eben Pagan
EBEN PAGAN - OPPORTUNITY Part 1/2 - How To Find, Create And Thrive From Opportunities In Your Life
Mindset Shift Expert Marketer