Eben PaganDiscovery Hub

Testing higher prices can dramatically increase both sales volume and revenue simultaneously

Eben tested raising his ebook price from $29.95 to $39.95 (a 33% increase) and achieved both his highest number of sales in one day AND highest revenue volume on the same day. This paradigm shift led him to split-test multiple prices on 80% of product launches.

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Eben tested raising his ebook price from $29.95 to $39.95 (a 33% increase) and achieved both his highest number of sales in one day AND highest revenue volume on the same day. This paradigm shift led him to split-test multiple prices on 80% of product launches.