Pricing Strategies
StrategyPricing strategies involve systematic testing to discover counterintuitive pricing dynamics where higher prices can actually increase both sales volume and revenue simultaneously. He teaches that value is completely subjective and pricing should be based on the worth of outcomes delivered rather than production costs, with strategic price testing used to optimize both profitability and customer acquisition.
About Pricing Strategies
Pricing strategies involve systematic testing to discover counterintuitive pricing dynamics where higher prices can actually increase both sales volume and revenue simultaneously. He teaches that value is completely subjective and pricing should be based on the worth of outcomes delivered rather than production costs, with strategic price testing used to optimize both profitability and customer acquisition.
Eben's own price testing demonstrated these principles when he raised his ebook price from $29.95 to $39.95 and achieved record sales, selling more units at the higher price and proving that strategic pricing can defy conventional price-demand assumptions.
“you can do things like raise the price sometimes and people will buy more of the thing”
— Eben Paganon Teaching about counterintuitive pricing dynamics
Perspective
“Higher prices always reduce sales volume due to price-demand relationships”
Strategic price increases can actually increase both sales volume and revenue simultaneously through systematic testing
Evidence 26
The internet enables scalable digital delivery where you can charge whatever your training is worth - $1,000-$3,000+ for business education that generates hundreds of thousands in revenue
Digital books, audio programs, and videos can be delivered for pennies online. Business training teaching revenue genera
From: A Simple Money Making Formulaat 10:24Price testing can dramatically increase both revenue and sales volume simultaneously, contrary to the assumption that higher prices always reduce sales
When Eben raised his ebook price from $29.95 to $39.95 (33% increase), he achieved his highest single-day sales of 10 co
From: Accelerate - Eben Pagan Trainingat 3:00Strategic price reduction can increase overall profitability when it drives higher-value backend sales and customer lifetime value
Eben lowered his ebook price from $39.95 to $19.95 because he realized the monthly interview series generated more profi
From: Accelerate - Eben Pagan Trainingat 6:00Demand fixed budgets from professional service firms and be a bulldog about cost estimates
Pagan instructs to tell firms 'unless you can project how much it's going to cost then we probably can't do business' an
From: Be Cautious Of These Personality Typesat 3:07Testing higher prices can dramatically increase both sales volume and revenue simultaneously
Eben tested raising his ebook price from $29.95 to $39.95 (a 33% increase) and achieved both his highest number of sales
From: Building A Business Relationship With Your Customer with Eben Paganat 5:13A 10% price increase that maintains conversion rates can double your profitability
Eben teaches that if you increase your price by just 10% and it performs as well or better than the lower price, this sm
From: Building A Business Relationship With Your Customer with Eben Paganat 7:22Price testing can dramatically increase revenue - raising prices sometimes makes people buy more of your product
Eben raised his ebook price from $29.95 to $39.95 and had his record sales day of 10 copies, making $400 total. This tau
From: EBEN PAGAN - OPPORTUNITY Part 1/2 - How To Find, Create And Thrive From Opportunities In Your Lifeat 30:53Value is completely subjective—two books with identical production costs can command vastly different prices based on perceived worth
Robert Cialdini's book Influence sold for $10 in bookstores while Jay Abraham's Mr. X book sold for $1,000, and Abraham
From: How "Perceived Value" Gets You Premium Clients (The Art of Pricing)at 1:01Raising prices can actually increase sales volume, not just revenue per unit
When Eben raised his dating book price from $29.95 to $39.95, he sold 10 copies in one day—his highest sales day ever, c
From: How "Perceived Value" Gets You Premium Clients (The Art of Pricing)at 5:10Price testing should be done systematically with head-to-head comparisons to discover optimal pricing
Eben's team tested a $200 video course against $300 and found it sold better at the higher price point when run as contr
From: How "Perceived Value" Gets You Premium Clients (The Art of Pricing)at 6:42Common Problems This Addresses
How do I convert prospects into paying clients at premium prices?
Focuses on transformational coaching processes that naturally command premium pricing.
How do I position my business in premium market segments?
Focuses on advanced marketing strategies specifically designed for premium positioning and scaling.
Evidence
Eben's own price testing demonstrated these principles when he raised his ebook price from $29.95 to $39.95 and achieved record sales, selling more units at the higher price and proving that strategic pricing can defy conventional price-demand assumptions.
Related Concepts
Quotes
“you can do things like raise the price sometimes and people will buy more of the thing”
— Eben Pagan
Source Content 12
How to Hire Superstars | Tony Robbins \u0026 Eben Pagan
Accelerate - Eben Pagan Training
Who is Eben Pagan - From Broke to 100+ Million Dollars
How "Perceived Value" Gets You Premium Clients (The Art of Pricing)
How to Talk About Money with Confidence
Using “Risk Reversal” to Get More Clients & Become A Better Coach
HOW I BECAME DAVID DeANGELO THE PICK UP ARTIST - EBEN PAGAN | London Real
How to Attract GRATEFUL Clients
Be Cautious Of These Personality Types
A Simple Money Making Formula
Building A Business Relationship With Your Customer with Eben Pagan
EBEN PAGAN - OPPORTUNITY Part 1/2 - How To Find, Create And Thrive From Opportunities In Your Life