Building A Business Relationship With Your Customer with Eben Pagan
Eben Pagan reveals game-changing business strategies including the landing page concept that captured leads instead of losing 80% of website visitors, "moving the free line" by giving away massive value, and personal follow-up emails that generated $10 per email in sales. He shares how a simple price test from $29.95 to $39.95 resulted in his highest sales day ever.
Key Moments
How to implement landing pages and follow-up sequences -- Step-by-step process for capturing leads and nurturing them into customers
A 10 Percent Price Increase at Steady Conversion Can Double Profitability
A 10% price increase that maintains conversion rates can double your profitability
▶ 7:34
Moving the Free Line — Give So Much Away Paid Seems Inevitable
Moving the free line means giving away so much value that prospects think 'if this is what they're giving away, how valuable must their paid products be'
▶ 2:36
High-Value Free Content with Personality Improves Newsletters
Creating high-value free content with personality, humor, and energy significantly improves newsletter performance
▶ 3:21
Always Test Higher Prices on Every Launch
Yes, always test higher prices. Sometimes higher prices actually increase sales volume while obviously increasing revenue. Test multiple price points on every launch - even a 10% price increase that maintains conversion rates can double your profitability.
Personal Follow-Up Emails Generate Ten Dollars Each
Personal follow-up emails to recent customers can generate $10 per email in additional sales
Relevant Clips19
- How-To
How to implement landing pages and follow-up sequences -- Step-by-step process for capturing leads and nurturing them into customers
- Teaching
Moving the Free Line: Give So Much They Pay Anything
Moving the free line means giving away so much valuable content that prospects think 'if this is what they're giving away, how valuable must their paid products be.' You create content as valuable as expensive paid newsletters but give it away free to build trust and demonstrate expertise.
- Teaching
Landing Pages Grow Business 5 to 10 Times
Landing pages can improve business growth by 5-10 times. While you'll lose about 80% of visitors who won't provide their email, the 20% who do become valuable leads you can nurture through follow-up marketing, resulting in dramatically higher overall business value.
- Teaching
Email Capture Landing Pages Drive 5x to 10x Growth
Landing pages that capture email addresses before allowing site access can grow your business 5-10x. Even though you lose 80% of visitors who won't provide their email, the 20% who do become leads you can follow up with through newsletters and email marketing.
- Teaching
Always Test Higher Prices on Every Launch
Yes, always test higher prices. Sometimes higher prices actually increase sales volume while obviously increasing revenue. Test multiple price points on every launch - even a 10% price increase that maintains conversion rates can double your profitability.
- Teaching
Free Content With Personality and Massive Value Converts
Effective free content has personality, humor, energy, and massive value. Create content so valuable that prospects wonder how amazing your paid products must be. The more personality and energy you put into the content, the better it performs.
- Teaching
Post-Purchase Follow-Up Email Formula That Drives Resales
Send personal follow-up emails 2-3 weeks after purchase. Reference specific parts of what they bought, offer additional products to try risk-free for a month, and make it personal. These simple emails can generate $10 each in additional sales.
- Teaching▶ 2:36
Moving the Free Line — Give So Much Away Paid Seems Inevitable
Moving the free line means giving away so much value that prospects think 'if this is what they're giving away, how valuable must their paid products be'
- Teaching▶ 3:21
High-Value Free Content with Personality Improves Newsletters
Creating high-value free content with personality, humor, and energy significantly improves newsletter performance
- Teaching
Lead Capture Pages Grow Business 5 to 10 Times
Landing pages that capture leads before selling can grow your business 5-10x even though you lose 80% of visitors
- Teaching
Internet Businesses Can Test Prices at Lower Cost
Internet businesses can test prices more easily than offline businesses due to lower testing costs
- Teaching
Personal Follow-Up Emails Generate Ten Dollars Each
Personal follow-up emails to recent customers can generate $10 per email in additional sales
Show 7 more
- Teaching
Higher Prices Can Increase Both Sales Volume and Revenue
Testing higher prices can dramatically increase both sales volume and revenue simultaneously
- Teaching
Cross-Selling and Backend Selling Can Double Profits
Cross-selling and backend selling to existing customers can double your business profits
- Teaching▶ 7:34
A 10 Percent Price Increase at Steady Conversion Can Double Profitability
A 10% price increase that maintains conversion rates can double your profitability
- Quotable▶ 2:54
Free Content That Makes Paid Offers Feel Irresistible
if this is the stuff they're giving away how valuable must be the stuff that they're selling
- Quotable▶ 3:56
The Best Newsletter Ever Written on Any Topic
I'm gonna create the best newsletter that's ever been written on any topic
- Quotable▶ 10:33
Most Business Owners Throw Away as Much Profit as They Make
you're probably throwing away at least as much profit as you're making
- Quotable▶ 2:25
Lose 80 Percent of Visitors and Get 5x More from the 20
by losing the 80% we actually get five times as much out of the 20%
Entities Touched
Concepts
Questions
Canonical Teachings
Procedural frameworks taught here
Summary
The Landing Page Revolution That Changed Everything
Eben Pagan reveals how he and Dean Jackson pioneered the landing page concept that required visitors to provide their email before accessing content. This counterintuitive strategy of losing 80% of visitors to build relationships with 20% resulted in 5-10x business growth. The key insight was shifting from hoping visitors would buy immediately to capturing leads for long-term nurturing.
Moving the Free Line to Demonstrate Massive Value
The revolutionary 'moving the free line' strategy involves giving away content so valuable that prospects assume your paid products must be extraordinary. Eben created newsletters as valuable as $1000 annual subscriptions but gave them away free. The more personality, humor, and energy he added to the content, the better it performed in converting prospects to customers.
Price Testing That Shattered Conventional Wisdom
When Eben tested raising his ebook price from $29.95 to $39.95, he achieved both his highest sales volume and revenue in a single day. This 33% price increase completely changed his paradigm about pricing. He now split-tests multiple prices on 80% of launches, discovering that sometimes the highest price outperforms all others.
Personal Follow-Up Emails Worth $10 Each
Simple personal follow-up emails sent 2-3 weeks after purchase generated approximately $10 each in additional sales. These 30-60 second messages referenced specific content customers had consumed and offered risk-free trials of advanced products. This personal touch became a cornerstone of their customer relationship strategy and backend sales system.
Counterpoint
Claim: “You should capture as many website visitors as possible and never turn anyone away”
Reframe: Losing 80% of visitors to build relationships with 20% generates 5x more business value
Eben's business grew 5-10x after implementing landing pages that required email capture before entry, even though 80% of visitors never entered the site.
Claim: “Higher prices mean fewer sales”
Reframe: Higher prices can increase both sales volume and revenue simultaneously
When Eben raised his price from $29.95 to $39.95 (33% increase), he achieved his highest sales volume AND highest revenue in a single day.
Claim: “Free content should be basic to encourage paid purchases”
Reframe: Give away content so valuable that prospects wonder how amazing your paid products must be
Eben created free newsletters as valuable as $1000 annual subscriptions, which dramatically improved his business conversion and growth.
Related Content
Contribute Massive Value World
The counterintuitive business strategy that helped Eben Pagan turn away 80% of website visitors while multiplying profits 5-10 times.
Moving The Free Line
Discover the counterintuitive marketing strategy that helped Eben Pagan generate millions by giving away his best ideas for free.
Relationship Based Marketing
Learn how to transform marketing from pushy sales tactics into genuine relationship-building that converts prospects into loyal, long-term customers.
Marketing Your Products So People Buy with Eben Pagan
Learn Eben Pagan's secret 'stick' technique that can be far more profitable than advertising or customer acquisition - it's about making your existing customers love what they buy.
Eben Pagan - How to create value from NOTHING [VIRTUAL COACH]
Why giving away your million-dollar ideas for free is the secret to building a thriving virtual business.
Who is Eben Pagan - From Broke to 100+ Million Dollars
The day Eben Pagan raised his ebook price by $10 and hit his biggest sales day ever - proving that charging more can actually sell more.
Topics
Coaching Strategies
Business Frameworks