“The landing page strategy that captures leads before allowing website access can multiply business growth 5-10 times, even though it turns away 80% of visitors”
About Dean Jackson
Marketing strategist and co-host of the I Love Marketing podcast known for client-reactivation tactics like the 9-word email and the before-the-sale marketing system. Frequently cited by Eben Pagan as a peer in the direct-response and information-marketing community.
Relevant Clips8
- How-To
How to Find and Serve a Starving Crowd -- Dean Jackson's proven method for positioning yourself in front of people who already want what you have
- Teaching▶ 0:32
Lead-Capture Before Site Access Multiplies Business 5-10x
The landing page strategy that captures leads before allowing website access can multiply business growth 5-10 times, even though it turns away 80% of visitors
- Teaching▶ 2:46
Find What People Want — Don't Convince Them to Buy
Effective marketing is about finding out what people want and getting in front of them, not convincing people to buy what you have
- Teaching▶ 8:08
Written Words on Paper Get Clients to Call You
Written words on paper can get people to call you versus you having to call people - this breaks the hamster wheel of cold calling
- Teaching
Lead Capture Pages Grow Business 5 to 10 Times
Landing pages that capture leads before selling can grow your business 5-10x even though you lose 80% of visitors
- Teaching
Using Product Bundles to Justify Higher Price Points
Creating product bundles with bonus materials can justify higher price points and increase perceived value
- Teaching▶ 8:35
Direct Marketing — Find People Who Want What You Have
Direct marketing means finding people who want what you have and communicating with them directly
- Teaching
Position in the Path of Hungry Customers
Position yourself in the path of hungry customers rather than chasing them around neighborhoods