Giving Away Free Samples to Build Newsletter Audiences
He started by giving away free samples of his dating advice book, then created a free newsletter, and progressively expanded to writing 15-20 page newsletters 2-3 times per week, giving away his best content for free to demonstrate his expertise.
Teaching
Free Content as Your Primary Marketing Foundation
Start with your free offer as the foundation. Your free content piece is actually your primary offer, and all your marketing messaging should be built around that central value proposition rather than starting with demographics or other elements.
Teaching
Free Content With Personality and Massive Value Converts
Effective free content has personality, humor, energy, and massive value. Create content so valuable that prospects wonder how amazing your paid products must be. The more personality and energy you put into the content, the better it performs.
Teaching
Give Away Thousands of Dollars in Value Upfront
Give away significant value - potentially thousands of dollars worth of content. The investment in giving away valuable content upfront pays off by building trust and attracting customers to a business that can operate long-term.
Teaching
Give Away Massive Value First to Build Trust and Brand
Give away massive value upfront for free to build trust and brand recognition. Create content, training, or tools that would normally cost hundreds or thousands of dollars and offer them at no charge to potential customers.
The Justice Mechanism — Why People Walk From Free Value
The Justice Mechanism is the psychological tendency where people can't stand seeing others get a better deal, even when they're getting free value. It causes people to walk away from profitable opportunities out of spite.
Why Making Ads Look Like Articles Multiplies Response 5–10x
Apple is a prime example - they set up free classes in their stores with chairs and screens where staff teach customers how to use phones, iPods, and computers. This free education directly increases their product sales.
Teaching
Lead with Education Before Pitching Your Core Service
Lead with education and value before discussing your core service. Show clients how you can help with their bigger picture goals and create ongoing relationships with regular check-ins rather than one-time transactions.
Teaching
Opportunity Book Bonus — Online Course and Live Workshop
When you buy the book from Eben's website, you get an entire online course, a live workshop called 'The Best Opportunities of 2018', a video series on finding your Big Idea, and discounts on additional training.
Moving the Free Line to Demonstrate Expertise
Moving the free line means giving away your most valuable content upfront for free to let people sample what you're selling. This demonstrates your expertise and builds trust before asking for a purchase.
Teaching
Abundance Starts with Giving Not Getting
Real abundance starts with how you give, not just what you get. True wealth involves using your resources to create impact and help others, which then creates a cycle of greater fulfillment and success.
Teaching
More Challenges Mean More Engagement — Students Prefer Active Learning
No - the more challenging exercises and tasks you give students, the more they like you. People prefer being actively engaged rather than passive recipients because they get to 'play with the toy.'
Delivering Massive Value Upfront Before Asking for Purchase
Build relationships first by providing massive value upfront - way more than customers expect. Let them experience the value first, then allow them to judge whether it makes sense to pay for it.
Teaching
Moving the Free Line: The Most Powerful Marketing Move
The word 'free' is one of the most powerful marketing words in the English language, and moving the free line is the most important idea Eben has implemented that led to his business success
Give Away More Value Than Feels Comfortable
Move the free line means giving away more valuable content than you think you should, because when people see high-quality free content, they assume your paid content is even more valuable.
Teaching
Teach Best Ideas — Hold Nothing Back
Focus on teaching your best ideas rather than holding back secrets. Create high-quality educational content and respond personally to build understanding of what your audience needs.
Give Away Your Best Ideas Before They Leak Out
You must give away your very best ideas, not hold onto them like a monkey holding a nut in a trap - your best ideas will get out anyway, so they might as well be associated with you
Teaching
Moving the Free Line with Best Knowledge
Moving the free line means taking your very best knowledge, techniques, and insights and packaging them into reports, ebooks, and videos that you give away to prospective customers
Stair-Step Marketing Leverages Commitment and Consistency Psychology
Stair-step marketing breaks big commitments into small, manageable steps that gradually lead customers toward larger purchases through the psychology of commitment and consistency
Teaching
Three Newsletter Types Per Week — Consistency Over Frequency
Eben sent three different newsletters per week: dating tips, detailed Q&A responses, and mailbag-style content. The key is consistency and high value rather than just frequency.
Teaching
Internet Revolutionized Content Creation and Distribution Costs
The internet has revolutionized information distribution, allowing you to create professional content for almost nothing and distribute it at unprecedented speed and low cost
Digital Distribution Cut the Cost of Free Content to Near Zero
Digital technology has revolutionized content distribution costs - instead of spending $20,000 to give away 1,000 one-hour videos, you can now do it for essentially free
Moving the Free Line — Give Away Your Best Content First
Moving the free line - giving away your most valuable content upfront - has been the most valuable marketing concept for building multi-million dollar businesses
Teaching
Lead With Your Best Free Content — Paid Will Seem Even Better
Lead with your best content for free because customers are naturally suspicious and assume everything behind a paywall is worse than what you show them upfront
Teaching
Build Relationships with Gatekeepers by Providing Value First
Build relationships with gatekeepers by providing value first - call company telemarketers, make friends, and look for ways to help before asking for anything
Why Headlines Starting With How Put Prospects in Action Mode
The word 'Free' is possibly the most powerful word in English - concepts like 'no cost,' 'try before you buy,' and 'free sample' are universally motivating
Moving the Free Line to Signal Premium Value
Moving the free line means giving away so much value that prospects think 'if this is what they're giving away, how valuable must be what they're selling?'
Long-Term Relationship Mindset Changes Everything in Marketing
Approaching marketing as a long-term relationship changes your communication tone, upfront investment willingness, and patience before expecting purchases
Move the Free Line by Sharing Core Techniques in Marketing
Use the 'move the free line' technique by sharing integral techniques from your own development within your marketing copy to build trust and credibility
Teaching
Free Is the Most Powerful Word in Marketing
The word 'free' is the most powerful word in marketing and shouldn't be avoided despite overuse - it works because it triggers maximum emotional response
Moving the Free Line — Give So Much Away Paid Seems Inevitable
Moving the free line means giving away so much value that prospects think 'if this is what they're giving away, how valuable must their paid products be'
Meet Prospects Upstream Before They Know They Need You
Meet prospects far upstream in their journey - before they even know they'll become your customer - to build relationships and establish expertise early
Teaching
Move the Free Line Until Paid Products Seem Exponentially More Valuable
Moving the free line means giving away so much high-quality content for free that prospects conclude paid products must be exponentially more valuable
High-Perceived-Value Free Offers at Low Delivery Cost
Create free offerings that have high perceived value ($20-$100+) but can be delivered at very low cost in mass to maximize impact and trust-building
Teaching
Free Content Quality Directly Predicts Paid Content in Buyers' Minds
Customers assume that free content quality directly predicts paid content quality, making first impressions critical for long-term business success
Give Massive Value Upfront Before Asking for Payment
Provide massive value upfront - way more than customers would expect - then let them judge whether it makes sense to pay after receiving the value
Teaching
Progressive Value Escalation: Small Free Sample to Larger Free Content
Progressive value escalation - start with small free samples, then expand to larger, more comprehensive free content to demonstrate your expertise
Serious Readers Spend Extended Time With High-Quality Content
People deeply interested in your topic will spend significant time with valuable content, reading through extensive materials when quality is high
Apple's Free In-Store Education as a Marketing Model
Major companies are recognizing that customers want more free information and training, as evidenced by Apple's in-store free education strategy
Partner With List Owners for Free Webinars and Exposure
Partner with others who have email lists by offering to do free webinars or training for their audiences, providing value while gaining exposure
Teaching
Even Physical Product Businesses Can Apply the Free Line Concept
Any business can apply the free line concept - even physical product businesses can give away valuable training while showcasing their products
Most Marketers Not Improving Funnels to Drive Conversions
Popular music artists release their best songs as singles to represent their albums - the same principle applies to business content marketing
Why Humans Discount Older Content Even When Valid
Human beings automatically value new information and current techniques, often discounting older content even when it might still be valuable
Provide Massive Value First Then Let Customers Choose
Provide massive value first, then let customers decide whether it makes sense to pay - this creates mature friendship reciprocity in business
Teaching
Email Newsletters for Value and Connection Before Selling Higher-Ticket Offers
Use email newsletters not just for selling, but primarily for providing value and connection to warm up audiences for higher-ticket products
Build All Marketing Around Your Free Offer
Start marketing strategy development with your free offer as the foundation, then build all messaging around that central value proposition
Teaching
Aligning Natural Gifts With Challenging, Valuable Work
The path from disengagement to fulfillment requires aligning natural gifts with challenging work that creates measurable value for others
Give-Give-Give-Get Formula for Customer Relationships
Use the 'give, give, give, get' formula to build customer relationships where the prospect always receives more value than they provide
Moving the Free Line — Give Away More Than You Should
Move the free line by giving away more than you think you should, because people will assume your paid content is even more valuable
Free Services Without Buy-In Get Ignored
When you give away valuable services for free, customers often don't show up or pay attention because they haven't invested anything
Give Your Best Content First to Trigger Reciprocity
Give your best content upfront in the launch sequence to trigger reciprocity, including serious reports, valuable emails, or videos
10x Value Delivery Mindset Over Extraction
Dominate markets by giving away 10 times more value than you charge - have the mindset of massive value delivery over extraction
One-on-One Conversations Beat Surveys for Prospect Research
In surveys, explicitly ask respondents to answer in detail and explain what's in it for them to provide comprehensive responses
How to Mirror Customer Language in Your Marketing
Get prospective customers on live calls and video conferences to drill down into their specific challenges and frustrations
Teaching
Moving the Free Line to Build Trust
Moving the free line by providing your best content for free builds trust and demonstrates value before asking for payment
Give Away Your Best Ideas, Not Just What You Think Is Enough
To create maximum value, you must give away your best ideas for free, not just what you think people should get for free
Move the Free Line: Give Your Best Value Away First
The 'move the free line' strategy involves giving away your best value upfront to let people sample what you're selling
Free Content Worth $100: The Email Opt-In Offer Standard
Create free content worth at least $100 in value, then use it to capture email opt-ins through dedicated landing pages
Create Massive Value Before Receiving Money
Create massive value first, then set up the system to receive money - never try to get money first then create value
High-Value Free Content with Personality Improves Newsletters
Creating high-value free content with personality, humor, and energy significantly improves newsletter performance
Teaching
Education-Based Marketing Builds Trust Before the Sale
Education-based marketing builds trust and authority by giving away massive value for free before asking for sales
Start Delivering Value at First Contact
Start adding value to customers from the first contact, don't wait until they've purchased something from you
Teaching
Lead with Education and Value Before Presenting Core Service
Lead with education and value before discussing your core service to establish yourself as a trusted advisor
Tell Customers Exactly What to Do With Step-by-Step Instructions
Tell your customer exactly what they need to do in order to buy now with specific step-by-step instructions
Move the Free Line by Giving Away High Value
Move the free line by offering highly valuable content for free in exchange for joining your interest list
Teaching
High-Volume Content Creation Builds Confidence and Competence
Creating high-volume content forces you to become comfortable and confident with content creation
Move the Free Line — Technology Makes Radical Generosity Possible
Move the free line - give away more value than ever before because technology makes it possible
Give Away Your Best Ideas to Sell More Paid Products
The more valuable content you give away for free, the more people will buy your paid products
Add Informational Bonuses to Dramatically Increase Perceived Value
Add informational products as bonuses to dramatically increase perceived value at low cost
Deep Foundations Required — The Petronas Towers Business Lesson
Create massive value first, then set up the system to get money - not the other way around
Move the Free Line — Give Massive Value Upfront
Move the free line by giving away massive value upfront to build instant brand recognition
Use Power Words Your Prospects Use to Describe Their Problems
Use power words and phrases that your prospects use to describe their problems and desires
Great Marketing Beats Entertainment Because It Solves Real Needs
Great marketing is more valuable than movies or shows because it's based on actual needs
Full Marketing Alignment as a Secret Weapon
Align every part of your marketing - this is a secret weapon most businesses don't use
Stair-Step Your Marketing Instead of Asking for the Sale Immediately
Stair-step your marketing process instead of asking for the sale immediately
Remove Risk With Clear Money-Back Guarantees in Plain Language
Take away the risk with clear money-back guarantees in plain language
Give Give Give Get Formula for 30-Day Prospect Timeline
Start by scripting a 30-day timeline using the 'give, give, give, get' formula. Map out every touchpoint from their first contact through purchase, ensuring they always receive more value than they provide. Think like you're building a friendship - find common ground, share vulnerable stories, and anticipate their questions.
Simplicity on the Far Side of Complexity
Effective marketing bullets are extremely condensed messages that summarize benefits and results in tight, compelling phrases. The best bullets are powerfully condensed like 'Outwit mugger in self-service elevator' or 'Skin caught in zipper, quick fix'—they grab attention and communicate value in just a few words.
Move the Free Line Defined
Move the free line is a marketing strategy where you give away your best knowledge and ideas for free to attract prospects. Instead of holding back your best content, you package your most valuable insights into reports, videos, or ebooks and use them to build your email list and attract high-quality customers.
Free Content So Good It Sells the Paid Product
Moving the free line means giving away so much high-quality content for free that prospects automatically assume your paid products must be incredibly valuable. You create free resources that could normally charge premium prices, which builds trust and demonstrates expertise before any sales conversation.
Give Value Three Times Before Asking Customers to Buy
Give valuable content three times before asking for anything in return. For example: offer valuable content for an email opt-in, send helpful newsletters or videos, provide more value, then ask them to buy something. This builds trust and makes customers feel they're always receiving more than they give.
Answer
Category Creation Attracts Premium Clients and Partners
Creating a category positions you as the originator and leader, which attracts premium partnerships and clients. People prefer to work with number one in a category. Instead of being one of many similar products, you become the obvious choice when presenting to bigger companies and financial experts.
Opt-In Rates as Proof-of-Concept for Market Interest
Focus primarily on helping people solve problems and move away from pain. People are about twice as motivated by fear and moving away from problems than by desire and moving toward goals. Two out of three times, you should be helping people solve a problem rather than just fulfill a desire.
New Information Is Automatically Perceived as More Valuable
Show prospects new ways to look at their problems with insights that promise quick results. Include news and recent discoveries, as new information is automatically perceived as more valuable. If content isn't genuinely fascinating to someone interested in the topic, don't use it.
Answer
Personalized Follow-Up Email After Purchase
Send personalized emails referencing their recent purchase and offering related products on a no-risk trial basis. Mention specific parts of what they bought, show genuine interest in their success, and remove all barriers by offering free returns and covering shipping costs.
Surveys After One-on-One Calls to Validate Customer Needs
Have one-on-one conversations with prospective customers rather than relying solely on surveys or reading blogs. Get them on live calls and video conferences to drill down into their specific challenges and ask detailed questions about their frustrations and desired outcomes.
Your Ideas Will Spread — Own the Source
Your best ideas will eventually get out into the world anyway, whether through you or someone who learns from you. By giving them away yourself, you ensure they're associated with your brand and can attract high-quality prospects who will want to learn more from you.
Ask About Fears and Aspirations, Not Product Features
Look for prospects where they're actively searching for solutions: forums, discussion groups, blogs, search engines, and special interest websites. Focus on people who have already identified they have a problem rather than targeting the general public.
Find the Unique Currency Then Show 10x Return
First identify your prospect's unique currency - what they're really trying to accomplish. Then translate your product's benefits into their terms and connect it to dollar values. Show at least 10x return on investment using conservative estimates.
Show Exact Steps and Add Bonuses to Raise Perceived Value
Show customers the exact steps they'll take and how they'll get results. Add informational bonuses that cost little to create but provide high perceived value. Make sure customers can visualize themselves getting the outcome they want.
Hoarding Best Content vs Using It to Build Trust
Giving away your best ideas for free attracts more prospects and customers long-term. Most people hoard their best content, but successful businesses use their best material to demonstrate value and build trust with potential clients.
Provide Massive Value Upfront Before Making Any Offer
Provide massive value upfront - more than they would expect - then let them judge whether it makes sense to pay. Build the relationship first, demonstrate commitment to helping them, then propose mature friendship reciprocity.
Build Value First Then Frame the Offer as Convenience
Build value first, then present your offer as convenience rather than pressure. Ask if they'd like to accelerate their results, then frame your solution as shortcuts and templates you've created to help them get there faster.
How to Get Better Responses From Customer Surveys
Move the free line by offering your best content for free in exchange for email addresses. With modern technology, you can create valuable videos, audio training, and webinars using basic computer equipment at almost no cost.
Answer
Research Phase Buyers Consume Content Before Committing
Eben Pagan explains that people in the research phase will watch videos, join email lists, and consume content because they're starting to get interested, but they need time to fully recognize the urgency of their situation.
50,000 Subscribers From One Launch With Free Content
Using high-value free content during launches can generate 50,000 to 100,000 new email subscribers over 2-3 weeks without paid advertising. This approach typically results in multi-million dollar product launch successes.
Stars Perform Naturally — Forced Greatness Means Wrong Person
Ask about their biggest fears, frustrations, wants, and aspirations rather than what product features they want. Go behind the social mask to understand their emotional drivers and the specific outcomes they desire.
Overcoming the Emotional Resistance to Giving Away Best Content
Tell respondents explicitly to answer in detail and explain what's in it for them to provide comprehensive responses. Most people won't go into depth unless you specifically ask them to and show them the benefit.
Create a Unique Niche and You're Automatically the Original
Position your product and company as the original and leader by finding a unique niche you can fill. You don't need to be established for decades - creating something unique makes you the original by definition.
Give Away Best Ideas Free — Value First, Income Follows
Give away your best ideas for free, focus on creating maximum value instead of getting income, and think long-term rather than short-term. Use money as a scorekeeper of value created, not as the main objective.
Free Content Must Be Worth $100 Minimum
Your free content should be worth at least $100 in legitimate value. This creates a compelling value proposition that makes opting into your email list or following you a 'no brainer' decision for prospects.
Move the Free Line by Distributing Your Best Value Online
Moving the free line means giving away your best value upfront and letting people sample what you're selling. Take the most valuable part of your offering and distribute it for free online.
Answer
Content Breakthroughs Arrive Around Attempt 4 to 10
Content creation follows a predictable pattern where the first few attempts typically get no response, but persistence leads to breakthrough moments around the 4th-10th piece of content.
Offer Plain-Language Money-Back Guarantees Instead of Jargon
Offer clear money-back guarantees in plain language. Instead of '100% money back guarantee,' say 'if you don't like it, just send it back and I will give you all your money back.'
Digital Distribution Eliminated Cost of Giving Content Away
Digital technology has revolutionized content distribution by eliminating physical production costs. What used to cost $20,000 to give away 1,000 one-hour videos can now be done for essentially free using computer software and online distribution platforms.
Give Ten Times More Value Than You Charge
Give away 10 times more value than you charge. This mindset of massive value delivery over extraction is the way to make a lot of money in business and dominate your market.
Answer
Marketing Priority — Get Customers to Act Not Just Remember You
Marketing should focus on getting customers to take action, not just remember you. The priority is communicating so customers say 'I need this, I'm buying it right now.'
Stair-Step Marketing — Offer Free Reports Before Your Paid Offer
Start with low-risk ways for prospects to engage before asking for the sale. Offer free reports, consultations, or trainings first, then follow up with your paid offer.
Selling One-on-One Is the Best Paid Research You Can Do
Selling one-on-one is the best paid research you can do. It forces you to learn customers' challenges and objections while performing at a higher level to close deals.
Use Plain Language and Your Prospects' Own Words in Marketing
Use plain specific language that a high school student can understand, and include the exact power words your prospects use to describe their problems and desires.
Give Away Your Best Ideas — Move the Free Line
Move the free line and give away your best ideas. Technology now makes it possible to give away valuable content that used to cost thousands to distribute.
Tell Customers Exactly How to Buy — Never Assume They Know
Tell customers exactly what to do with specific step-by-step instructions. Don't assume they know how to buy - spell out every action they need to take.
Most Competition Never Actually Executes
Yes, sharing key techniques builds trust and credibility because prospects assume your paid content must be even more valuable than what you give away.
Free Child Philosophy Resources Without Coercion
The 'free child' philosophy from Summerhill school - provide resources and get out of their way to let natural potential emerge, rather than using coercive methods.
Content Without Context: Why Setting Up Inspiration Matters
if you just you know you have someone come into a training and you just start out with content you just say okay well you know today we in our class we're going to be learning about um you know cooking a great tomato sauce or whatever which by the way I happen to be making a tomato sauce right now and that's another topic for another time Sasha gave me some good ideas and so there you go um so I say that and I say okay everyone so now take out your garlic and we're going to peel the garli like if you get right into it like that you do not position yourself as a like transformational leader
Hiding Your Best Ideas Prevents the Success You Want
we humans tend to keep our best stuff to ourselves we want to hide it from the world we don't want anyone to know only people who give me lots and lots of money can get the really good stuff well in this case that will prevent you from having a lot of success
Quotable
Free Is the Most Powerful Marketing Word — Overused Because It Works
The most powerful word in marketing is the word 'free,' as we all know. And most people stay away from that word, because they go, 'Aw, I don't want give away my thing for free,' or 'That's been overused.' Of course, it's been overused, because it worked.
Best Ideas Get Out — Let Them Be Yours
your best ideas are going to get out there into the world anyway. Whether it's you getting them out there or someone else that learns them from you. Eventually, they're going to get out there. So it might as well be you
Real Capital-S Success Requires Both Getting and Giving
real success like i would call capital s success is where you balance those two things where you you know you take and you get and you kind of create and then you also give and you're you know you're kind of generous
Sell the Craving — Deliver What They Need Along the Way
We sell them what they want, what they're craving, the result that they're craving. And then as we're delivering them the information to give them the result that they want, we slip in all the stuff that they need.
Persuasion Goes Upstream to Conditions That Lead People to Decide
Persuasion is about going upstream to these higher levels and seeing factors that will lead people to naturally make decisions and take actions that both you want them to take and that are in their best interest.
Value First Then Let Customers Decide to Pay
I'm going to provide you with way more value than you would expect and after you get all that value then you be the judge you decide whether or not it makes sense to pay for it
Give a Thousand Dollars of Value Then Ask for Ten
how successful people think is how can I give a $1100 worth of value to a million people and then say if you got some value out of that would you give me $10 in return
Teaching Your Best Knowledge vs Talking People Into Buying
most people do when they're creating their marketing is they try to talk people into buying stuff rather than teaching them the best of what they know
Success Is Indirect — Income as Byproduct of Maximum Value
Success is an indirect game. We win when we create more value, and we get income as almost a byproduct or an offshoot of creating maximum value.
Stove Analogy for Sequencing Value Before Money
you can't walk up to the stove and say give me heat and then I will put wood inside and then I'll light it on fire but it doesn't work that way
Teaching More Valuable Content Drove More Sales
the more I taught the more valuable the content I made the more valuable the newsletters the more people came to my website and bought my stuff
Great Marketing Outperforms Entertainment Because It Serves Real Needs
Great marketing is actually more valuable, interesting, and entertaining than most movies, shows, or articles because it's based on needs.
Move the Free Line — Give Away Your Best Ideas
Move the free line. Give away your best ideas. Give away your best stuff. Show people how it works. If you don't do it, someone else will.
If This Is What You Give Away, Imagine What You Sell
People tend to think, wow, well if this is the stuff you're giving away, well, how how much better must be the stuff that you're selling?
Dominate by Giving Away More Than You Charge
The way to make a lot of money in business and to dominate a market, I think, is to give away way more value than you're charging for.
Always Give Away the Most Valuable Part First
whenever I'm offering something and marketing something, I always try to take the most valuable part of it and give it away online
Move the Free Line — Offer Your Best Content for Email
we have to do some work to even get ourselves emotionally to the place where we're willing to give away our best stuff for free
Giving Away Best Value Upfront Is the Future of Marketing
The game now and into the future is about giving away your best value upfront and letting people sample what you're selling
Value First, Then Let the Prospect Be the Judge
I'm gonna provide you with way more value than you would expect. And after you get all that value, then you be the judge.
Quotable
Free' Is One of the Most Powerful Marketing Words in Existence
The word free is one of the most powerful words in the English language. It's one of the most powerful marketing words.
Give Your Best Ideas Away Free Upfront
Give away your best ideas for free, give away your best value upfront and let people sample what you're selling.
Look for Customers Who Are Already Looking for You
This is where most businesses drop the ball. This step right here. They don't get their customers on live calls
Give Away More Than You Think You Should
give away more than you think that you should right because most people are kind of hiding their knowledge
If This Is Free, How Valuable Must the Paid Product Be
if this is the stuff they're giving away, how valuable must be the stuff that they're selling?
If This Is Free, How Valuable Must the Paid Product Be
if that's the thing you're giving away then how valuable must be the thing that you're selling
Free Content That Makes Paid Offers Feel Irresistible
if this is the stuff they're giving away how valuable must be the stuff that they're selling
Never Assume the Customer Knows How to Buy
When we assume that the customer can figure out how to buy, we don't want to do that at all.
Small Effort, Big Leverage
You literally, like, get a lever and with a little bit of effort, you can move a big rock.
How Poor People Think About Money vs How Rich People Think
how poor people think is how could I get a million people to each give me a dollar right
Spontaneous Cooperation of a Free People
the highest and best form of efficiency is the spontaneous cooperation of a free people
Quotable
The Number One Key to a Successful Coaching Practice
most valuable newsletter in the world on any topic and then to give it away for free
Give-Give-Give-Get Prospect Experience Formula
The formula is give, give, give, get. Give, give, give, get. Give, give, give, get.
Narrow Deep — The Real Money Move in Expertise
The real money move, so to speak, is to narrow what you're great at and get deeper.
Quotable
Content Marketing Blends Education Editorial and Marketing
Content marketing is really blending education, editorial, and marketing.
Giving Knowledge Away Leaves You With More of It
when you give it away you still have it you actually have more of it
Quotable
Why Real Abundance Starts with Giving
Why real abundance starts with how you give, not just what you get
Don't Make Marketing Look Like It's Trying to Sell
Don't make it look like it's trying to sell people stuff.
Lead With Your Very Best Stuff
Lead With Your Best Stuff lead with your very best stuff
Proving You Have the Goods Through Demonstrated Competence
people could see that I had the stuff. I had the goods
Quotable
Give Away 10x More Value Than You Ask
Give away 10X more value than you ask for in return.
Selling Is the Best Paid Research You Can Do
Selling is the best paid research that you can do.
Give Your Best Stuff Up Front
give them your best stuff right off the back
Quotable
How Much Valuable Content to Give Away for Free
Look for customers who are looking for you
