Digital technology has eliminated content distribution costs, making it essentially free to deliver what used to cost tens of thousands of dollars
Instead of spending $20,000 to give away 1,000 one-hour videos, digital technology now allows you to distribute the same content for essentially nothing — a structural shift that fundamentally changes what's possible with free content strategies.
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Digital Distribution Cut the Cost of Free Content to Near Zero
Digital technology has revolutionized content distribution costs - instead of spending $20,000 to give away 1,000 one-hour videos, you can now do it for essentially free