Marketing Automation

People fall into three primary genius types: physical genius (spatial and mechanical abilities), emotional/social genius (relationship and feelings mastery), and mental/conceptual genius (abstract thinking and mental models)

Physical geniuses excel at parallel parking, packing trucks like Tetris, and organizing physical space. Emotional/social

Everyone has a primary genius type, a secondary type, and a shadow area where they tend to be blind or struggle

An architect might be primarily mental genius (imagining models) with secondary physical genius (understanding physical

Each genius domain operates under different laws of physics: physical operates on scarcity and cause-effect, emotional/social operates on connection and equality, mental/conceptual operates on abundance

Physical world follows Newton's laws where 80% of animals don't survive to adulthood. Emotional world focuses on empathy

Physical geniuses appreciate being recognized as having a unique type of genius because they're not used to being thought of as geniuses

Physical geniuses are typically recognized for being physically good at stuff rather than intellectual capabilities, so

Physical geniuses who struggle with relationships often try to apply mechanical thinking to emotional situations

Example of physical genius saying 'I told my wife she looked pretty that morning and she still got upset - I did the thi

Most people are not ready to buy when they first realize they have a need - they require systematic follow-up over months

90-95% of people who get on your email list, watch your videos, or click on ads are not ready to buy immediately, but wi

The biggest mistake even experienced marketers make is not following up with prospects who aren't ready to buy immediately

New and experienced marketers consistently fail at follow-up despite it being essential for converting the 90%+ of prosp

World 1.0 employees didn't need follow-up systems because they had guaranteed roles, but entrepreneurs must build systematic follow-up to succeed

Traditional employees just showed up daily to existing jobs, while salespeople and marketers in companies had follow-up

People go through a research and awareness phase before becoming ready to purchase, during which they will engage with free content but not buy

Someone who realizes they're out of shape or having relationship problems will watch videos, get on email lists, and con

The internet makes follow-up systems virtually free to implement, requiring only time and energy investment

You can send videos and email newsletters at minimal cost, making systematic follow-up accessible for any entrepreneur w