During product launches, Eben typically generates 50,000 to 100,000 new email subscribers over 2-3 weeks without paying for advertising, resulting in multi-million dollar launches

Eben states 'When we do an online product launch right now, it's typical for us to get, oh, 50 to a 100,000 new opt in leads, new people on our list over the course of two or three weeks' and 'We don't pay a dime for these people' and 'this is why when we do product launches, they're usually multi million dollar successes'