Product Launch Formula

Biggest Startup Mistake — Assuming Without Testing First

The biggest mistake is assuming your product or service will be a home run success without testing it first. This leads to wasting significant time and money.

Backstage Pass Feeling — Making Launches Interactive

Create a backstage pass feeling by making the launch interactive and sharing behind-the-scenes details, removing the divide between performer and audience

Three-Part Follow-Up Newsletter Formula

Use a three-part formula for follow-up content: introduction and theory (why and what), action steps (how and what if), then the offer to buy your product

Using Authentic Problems in a Launch Sequence to Build Connection

Share authentic problems and challenges during the launch sequence, such as production delays or mistakes, to create genuine connection without lying

Every New Product Is a Mini Niche With Its Own Sub-Audience

Every new product should be treated as a mini niche business with its own subset of customers searching for solutions within that specific sub-niche

First Launch Proves You Can Sell

Your first launch, regardless of revenue size, is more important than million-dollar launches because it proves you can sell and builds confidence

Product Companies Need Word-of-Mouth Built In

Product companies need products that lend themselves to word-of-mouth marketing, while marketing companies can focus more on promotion and sales

Launch Products Quick and Dirty — Test Before Perfecting

Create products 'quick and dirty' rather than trying to make them perfect - get close enough, good enough, and test market as soon as possible

Hit Product First Then Sell Additional Solutions

Use a hit product to capture a large customer base, then sell them additional solutions rather than trying to reach everyone with one product

Study Apple Product Launches to Create Instant Desire

Study Steve Jobs and Apple's product launches to learn how to create products that make people immediately say 'I need to get one of those'

Why Your First Launch Should Go to Your Existing List

Start with an internal launch to your existing list rather than trying to coordinate joint venture partners for your first product launch

Time Your Launch to Psychological Waves Like January First

Time your product launches to psychological waves when people naturally think about your topic - like January 1st for health and wealth

Three to Six Emails Using Reciprocity and Social Proof Launch Any Product

A simple email sequence of 3-6 emails focusing on reciprocity and social proof triggers is sufficient for your first product launch

Give Your Best Content First to Trigger Reciprocity

Give your best content upfront in the launch sequence to trigger reciprocity, including serious reports, valuable emails, or videos

Launch Periods With Live Coaching Windows Create Urgency and Value

Launch periods with dedicated live coaching windows create urgency while providing maximum value and support for implementation

Each Subsequent Launch Can 10x the Previous Results

Each subsequent launch can potentially 10x the results of the previous one as you refine the formula and build on learnings

Books Must Become Bestsellers in the First Seven Days

You have only seven days to make a book a bestseller - if it doesn't launch within the first week, it's not worth pursuing

Packaging Your Offer as a Proven System

Transform your offering from a product or service into a proven system or method that delivers specific results

Holistic Actualization Points — Score Opportunities Across Life Domains

Use holistic actualization points (HAPs) to compare opportunities across different life domains on a 1-10 scale

Co-Creating Your Product Strategy With Customers Over Time

Co-create your development strategy with customers over time rather than trying to perfect it in isolation

Launch Every Product as the First of Its Category

Try to launch every new product as its own category, saying "this is really the first product of its kind"

Target Version 3.0 as Your Real Launch

Target version 3.0 as your real product launch because you'll learn exponentially between each iteration

Schedule a Live Training to Force Product Completion

Schedule a live training event to force completion of your information product by a specific deadline

Pre-Sell Before Creating to Force Completion

Pre-sell your products before creating them to force completion through external pressure

Give Give Give Get Formula for 30-Day Prospect Timeline

Start by scripting a 30-day timeline using the 'give, give, give, get' formula. Map out every touchpoint from their first contact through purchase, ensuring they always receive more value than they provide. Think like you're building a friendship - find common ground, share vulnerable stories, and anticipate their questions.

Five Elements Every Follow-Up Newsletter Must Deliver

Create relevant content that addresses prospects' fears and desires, include specific techniques and action steps, make it involving through exercises or questions, ensure it's fascinating with new insights, and use a three-part formula: introduction/theory, action steps, then your product offer.

Position Every Product as the First of Its Kind

Try to position every new product as its own category, saying 'this is really the first product of its kind.' Name the category and promote the category itself, not just the product, to establish leadership position.

Aerogel Socks Too Hot on Everest — Proof of Extreme Warmth

The climber who wore Aerogel's insulation socks up Mount Everest said the experience was great, except that his feet got too hot. This created powerful marketing proof for anyone looking for warm socks.

Launch Momentum — the Freight Train That Keeps Moving

you still have this freight train of momentum moving with the group and the conversation

Jeff Walker's First Launch Made $1,400

the biggest launch I ever did was my first one where I did $1,400

Doubt Before the First Sale

I really didn't think anyone would buy stuff from me