Even when 80% of visitors leave without opting in, the 20% who do provide their email and receive follow-up generate significantly more sales than trying to convert everyone on the first visit

Eben shares real company data: 'people would look at the opt in landing page and they would look at the numbers and they would say, oh my god, 80% of people that come to our website are leaving without even coming inside' but 'Even though we're only getting 20% of the people to give us their name and email, because we're following up with them for weeks and months and years on the back end, we're actually selling a lot more'