Email list building through opt-in pages creates 5-10 times bigger business results because it allows follow-up over weeks, months, and years to build relationships, offer value, build trust, and gene

Eben shares his specific results: 'when I do my my back of the envelope math and I estimate, I think that our business is probably something like five to 10 times as big as it would be without the email list and without the opt in page'