HOW I BECAME DAVID DeANGELO THE PICK UP ARTIST - EBEN PAGAN | London Real
Eben Pagan reveals how he built a $29 million information product empire from a single ebook and teaches the foundational principles for creating high-value information products. He demonstrates how to identify valuable knowledge, target profitable niches, and package expertise into products that solve real problems.
Key Moments
How to Identify Your Information Product Opportunity -- Eben Pagan's three-step framework for discovering profitable information product ideas
Health Relationships Money Three Mega Niches
Target the big three mega niches - health, relationships, and money - where most information product revenue is generated
▶ 29:17
Ebooks Grew 71% — But 90% Still Don't Read Them
Ebook sales grew 71% last year and overtook audiobooks while 90% of people still don't read ebooks, indicating massive untapped opportunity
▶ 12:48
Information Products — a Multi-Hundred Billion Dollar Opportunity
Information products represent a multi-hundred billion dollar opportunity as traditional education systems cannot keep up with rapid change
▶ 18:07
The Knowledge Inventory Exercise — 10 Answers Per Question
Complete the knowledge inventory exercise with 10 answers per question to reprogram your mind for information product opportunities
▶ 31:27
Guru Blueprint — Identify Problems, Help Patterns, Best Techniques
It's a three-part exercise to identify your knowledge goldmine: list problems you can solve for lots of people, identify how you've helped others with health/relationships/money issues, and define your best technique for solving big problems fast. Complete 10 answers per section.
▶ 27:54
Relevant Clips21
- How-To
How to Identify Your Information Product Opportunity -- Eben Pagan's three-step framework for discovering profitable information product ideas
- Teaching
From Zero to $100 Million — Targeting Real Problems With Automated Systems
Eben started unemployed with just a cheap computer, writing a dating advice ebook in a few weeks. He focused on solving real problems rather than selling his expertise, targeted profitable niches, and built automated systems that generate sales 24/7. His business grew to 10 successful brands doing over $100 million in total sales.
- Teaching▶ 27:54
Guru Blueprint — Identify Problems, Help Patterns, Best Techniques
It's a three-part exercise to identify your knowledge goldmine: list problems you can solve for lots of people, identify how you've helped others with health/relationships/money issues, and define your best technique for solving big problems fast. Complete 10 answers per section.
- Teaching▶ 29:15
Health, Relationships, and Money — The Big Three Mega Niches
The big three mega niches are health, relationships, and money. These are where most of the revenue in self-help and information products is generated. Focus on helping people solve problems in these areas rather than teaching niche skills to small audiences.
- Teaching
Live Proof of Information Products Making Sales Every Hour Overnight
Yes, information products can generate automated sales 24/7 through online systems. Eben shows live examples of his businesses making sales every hour, including overnight sales from midnight to morning, demonstrating true passive income generation.
- Teaching
Selling Yourself Instead of Customer Solutions — the Biggest Mistake
The biggest mistake is trying to sell yourself and your expertise instead of focusing on solving customer problems. People don't want to buy you - they want solutions, outcomes, and benefits that fix their problems or help them achieve their goals.
- Teaching
Ebook Sales Grew 71% Last Year — Information Market Still Exploding
Yes, the market is experiencing explosive growth. Ebook sales grew 71% last year and overtook audiobooks, while 90% of people still haven't started reading ebooks. The self-help industry alone is $13 billion annually, growing at over 10% per year.
- Teaching
Solve Customer Problems — They Buy Solutions Not Your Expertise
Focus on solving customer problems rather than selling your expertise - people don't want to buy you, they want to buy solutions to their problems
- Teaching▶ 12:48
Ebooks Grew 71% — But 90% Still Don't Read Them
Ebook sales grew 71% last year and overtook audiobooks while 90% of people still don't read ebooks, indicating massive untapped opportunity
- Teaching▶ 18:07
Information Products — a Multi-Hundred Billion Dollar Opportunity
Information products represent a multi-hundred billion dollar opportunity as traditional education systems cannot keep up with rapid change
- Teaching▶ 24:10
Three-Step Formula for Information Marketing Success
The three-step formula for information marketing success: identify valuable knowledge, target specific niches, create high-value products
- Teaching▶ 31:27
The Knowledge Inventory Exercise — 10 Answers Per Question
Complete the knowledge inventory exercise with 10 answers per question to reprogram your mind for information product opportunities
Show 9 more
- Teaching▶ 29:17
Health Relationships Money Three Mega Niches
Target the big three mega niches - health, relationships, and money - where most information product revenue is generated
- Teaching
Information Products Generate Sales 24/7 Through Online Automation
Information products can generate sales 24/7 automatically through online systems, creating true passive income streams
- Teaching
Solve Problems for Millions — Not Teach Niche Skills to Small Audiences
Start with identifying problems you can solve for millions of people, not teaching advanced skills to small audiences
- Teaching
Virtual Businesses Scale to Massive Revenue Without Office Space
Virtual businesses require no office space and can scale to massive revenue with minimal overhead costs
- Teaching
Information Has Become the New Currency and Commodity
Information has become the new currency and commodity in our rapidly changing economy
- Quotable▶ 17:40
Information Is the New Currency of Digital Commerce
information in the form of ebooks audio programs video trainings coaching membership sites blogs and other formats it is the new commodity in fact as far as I'm concerned it's the new currency
- Quotable▶ 19:09
Information Products Perform Well Even in Down Economies
you can literally start creating information products and information products also tend to do well even in down economies
- Quotable▶ 31:52
This Exercise Will Reprogram Your Mind and Shift Your Perspective
this is literally going to reprogram your mind you're going to start looking at things from a different perspective
- Quotable▶ 26:02
Buyers Want Outcomes and Benefits Not Your Knowledge
people don't want to buy you and your knowledge they want to buy a solution or an outcome or a benefit
Entities Touched
Concepts
Questions
Canonical Teachings
Summary
The Virtual Business Empire Built from One Ebook
Eben reveals the scale of his virtual business empire, showing live dashboards of automated sales happening 24/7. From his Santa Monica apartment, he demonstrates how 200,000 new subscribers have generated $10 million in his business training division alone, while his total operations exceeded $29 million last year with zero physical office space.
The Explosive Growth of Information Products
The information product industry is experiencing unprecedented growth with ebook sales up 71% while 90% of people haven't even adopted ebooks yet. With self-help at $13 billion annually and the worldwide information industry over $400 billion, Peter Drucker's prediction of university disruption creates a multi-hundred billion dollar opportunity for information entrepreneurs.
The Fatal Mistake That Kills Information Businesses
Most information marketers fail because they try to sell themselves and their expertise instead of focusing on customer problems. People don't want to buy you - they want solutions, outcomes, and benefits that solve real problems in their lives, particularly in the big three mega niches of health, relationships, and money.
The Guru Blueprint Worksheet for Finding Your Goldmine
Eben provides a systematic three-part exercise to identify profitable opportunities: listing problems you can solve for millions of people, focusing on how you've helped with health/relationships/money issues, and defining your best techniques for fast problem resolution. Completing 10 answers per section reprograms your mind to recognize valuable opportunities.
Counterpoint
Claim: “Information marketing means selling your expertise and credentials to establish authority”
Reframe: People don't want to buy you and your knowledge - they want to buy solutions to their problems, outcomes, and benefits
Eben identifies trying to sell yourself and expertise as the 'one single biggest mistake' that 'almost certainly causes you to fail' because it leads to being 'self-conscious, fearful of rejection, and literally paralyzed with fear'
Claim: “The information product market is saturated and no longer profitable”
Reframe: Information products are experiencing explosive growth with ebook sales up 71% while 90% of people haven't even started reading ebooks yet
Statistics show ebook sales grew 71% last year, overtook audiobooks, while fiction dropped 15%. Self-help is a $13 billion industry growing 10% annually, and the worldwide information industry is over $400 billion per year
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