Target Market

Niches are needs - your niche isn't the group of people you'd like to sell to, but the specific need that group has

Eben created Wake Up Productive, a 13-week time management course promising to double productivity in 90 days, which sol

Focus on one specific type of person and their one primary problem rather than trying to help everyone with everything

Eben coaches a participant who initially said they help people with 'all of the above' problems, then guides them to ide

Build your next business by listening to what current customers are asking for, rather than guessing at market needs

Eben's dating advice business customers asked him to teach business, leading to his Altitude business training. Then bus

Successful businesses solve urgent customer problems rather than combining fun ideas

Mobile windshield repair evolved from $50-100 fixes to $400 laptop screen replacements. Both address immediate pain poin

Observe customers in their natural environment to discover universal needs that can become entire product lines

Procter & Gamble sent observers into homes who noticed housewives wiping detergent spouts with socks, leading to the inv

The principle 'the more personal, the more universal' - deeply personal insights reveal needs shared by entire market segments

Procter & Gamble's specific observation of one housewife's behavior led to a product innovation that resonated with the

A starving crowd is the most valuable business advantage you can have

Gary Halbert's famous question about hamburger stand advantages, referenced by both speakers as foundational direct mark

Position yourself in the path of hungry customers rather than chasing them around neighborhoods

Dean Jackson's college hot dog cart success - making $800-1200 per night outside nightclub vs. rolling cart through resi

Simplify your offering to match what the hungry crowd wants, not what you want to express artistically

Hot dog cart had only 6 menu items: hot dog, sausage, potato chips, Coke, Diet Coke, or Sprite - 'You can have anything

Find the market first and realize what they want, then provide it to them, rather than hoping to convince people they want what you've created

Hot dog cart success came from being patrons first, realizing 'man I wish there was some food here' and seeing the oppor

How should entrepreneurs choose their target market

Instead of planning who should buy your product, find groups of people who already want to buy something and create it for them. Start with the customer's perspective rather than trying to choose who will buy your stuff.

From: How To Choose Your Target Market

How do I identify and create genuine value in the marketplace?

Connects value creation directly to wealth-building through market understanding.

How do I validate business ideas before investing time and money?

Provides systematic validation frameworks specifically for digital product concepts.