Narrowing your niche intelligently captures more market than trying to appeal to everyone, and most people widen their thinking when they should narrow
Narrowing your niche intelligently captures more market than trying to appeal to everyone. Most people widen their thinking when they should narrow — like changing from 'weight loss book' to 'total health makeover' — which dilutes rather than expands their reach.
Relevant Clips2
- Teaching3:42
Widening When You Should Be Narrowing
Most people widen their thinking when they should narrow - like changing from 'weight loss book' to 'total health makeover'
- Teaching9:07
Narrowing Your Niche Captures More Market
Narrowing your niche intelligently captures more market than trying to appeal to everyone