“Mobile windshield repair typically charges $50-100 for 30-minute fixes that prevent $400-1000 windshield replacements. Mobile laptop screen repair charges around $400 for one-hour fixes that prevent $2000 new computer purchases.”
Entrepreneurs and business founders who want to grow their business from startup phase to the $10 Million level and beyond, and business owners who want to learn how to do everything the right way and free up their time and energy
Problems This Addresses5
How do I hire and retain top talent for virtual teams?
According to Brad Smart, author of Top Grading, 75% of all hires are mis-hires — only one in four is actually successful. The most dangerous hiring mistake is emotional estimation: making decisions based on liking someone rather than their ability to perform the job. Watch out for smooth talkers with extra polish who excel at describing beautiful architectures and system diagrams but consistently fail to execute over 6-12 month periods — sticky people who create black boxes only they understand, making themselves indispensable by controlling critical systems. Most entrepreneurs also carry an unconscious 'employees suck' attitude that creates confirmation bias, causing them to only notice evidence of employee failures. The reframe: focus on learning rather than punishment. When mistakes happen, ask 'what did you learn?' and frame it as a cheap lesson compared to what the same mistake would cost when the company is larger.
How do I systematize my business operations for consistent growth?
According to Brad Smart, author of Top Grading, 75% of all hires are mis-hires — only one in four is actually successful. The most dangerous hiring mistake is emotional estimation: making decisions based on liking someone rather than their ability to perform the job. Watch out for smooth talkers with extra polish who excel at describing beautiful architectures and system diagrams but consistently fail to execute over 6-12 month periods — sticky people who create black boxes only they understand, making themselves indispensable by controlling critical systems. Most entrepreneurs also carry an unconscious 'employees suck' attitude that creates confirmation bias, causing them to only notice evidence of employee failures. The reframe: focus on learning rather than punishment. When mistakes happen, ask 'what did you learn?' and frame it as a cheap lesson compared to what the same mistake would cost when the company is larger.
How do I scale my business beyond trading time for money?
AI large language models are 10x-ing annually and doubling quarterly. This is not another tool — it is the biggest transformation in decades, comparable to the emergence of life itself. The people who will thrive are those who get comfortable using AI cross-platform, across every part of their business. Those who don't will find themselves on the wrong side of a permanent capability gap. I use AI as a coach to generate ideas, then apply human creativity to make them better — I don't try to make AI do all the work through complex prompting. AI has increased our conversions, compressed our 90-day course delivery to six weeks, and energized the entire team. Coaches can use it to develop messaging through structured prompts. The key is integration — treat AI as an extension of your neocortex, not a replacement for your judgment.
How do I attract high-quality clients consistently?
Transaction marketing is designed to get one sale. Relationship marketing is designed to build a lifetime of value with a client — through bonding, loyalty, and progressive investment. The four criteria every prospect needs before you try to sell to them are: pre-interested, pre-qualified, pre-motivated, and predisposed to do business with you. Direct response marketing is any message designed to get a response back from people — distinct from image or institutional advertising, which only builds name recognition. Professional sales, done correctly, creates so much value that clients actually thank you for the marketing and sales process. Elite, affluent clients don't want coaches who are embarrassed about pricing. They want professionals who can clearly communicate investment, process, and expected results.
How do I position my business in premium market segments?
Not every market is worth entering. I use a three-question niche test to filter high-probability opportunities from traps. First: is the customer motivated by pain, urgency, or irrational passion — or are they just casually interested? Second: are they proactively searching for solutions, or do they need to be convinced they have a problem? Third: from their perspective, do they have few or no perceived options? If you get yes to all three, you've found a high-probability niche. Narrow is better than broad — carve off a specific segment of a large market where people have unmet needs, and you can command premium prices without competing on cost. Discover the niche; don't choose it.
What You'll Learn3
Focus
Focus is a trainable muscle that requires working in clean 50-minute chunks on single tasks while constantly asking 'is my focus clean?' and gently returning attention without judgment. Focus means committing long-term to one profitable direction rather than constantly switching between activities, and directing your peak 3-4 hours of daily energy toward the highest value revenue-generating work.
Explore free →Marketing
Marketing is everything - every interaction, communication, and presentation to people constitutes marketing, not just advertisements. Real marketing is about finding out what people want and getting in front of them, rather than convincing people to buy what you have.
Explore free →goal setting
Goal setting involves the development of an action plan designed in order to motivate and guide a person or group toward a goal. Goals are more deliberate than desires and momentary intentions.
Explore free →Outcomes
Learn the exact methods to rapidly grow business from startup to $10 Million+ per year
Create systems that automate your business and allow it to grow in your absence
Master hiring and motivating star team members to run your business effectively
Develop immunity to competition through powerful positioning and customer retention strategies
Maximize customer value and create experiences that drive repeat purchases and referrals
Relevant Clips41
- Teaching
Mobile Windshield and Laptop Repair Service Pricing
Mobile windshield repair typically charges $50-100 for 30-minute fixes that prevent $400-1000 windshield replacements. Mobile laptop screen repair charges around $400 for one-hour fixes that prevent $2000 new computer purchases.
- Teaching
Graziosi Burchard and Peers Endorse Eben's Coaching Frameworks
Well-known experts including Dean Graziosi, Christian Mickelsen, Ryan Levesque, and Brendon Burchard provide testimonials for Eben's courses and methodologies, demonstrating industry recognition of his frameworks.
- Teaching▶ 12:46
Master Techniques Plus Daily Practice Build Great Copy
Great copy requires both knowledge of master techniques and daily practice through writing newsletters, blogs, videos, or podcasts to develop the skill that helps you sell any product in any environment.
- Teaching▶ 0:50
Leading with Strongest Benefit in Bang Opening Formula
Begin with a BANG means grab attention immediately with the most powerful words, ideas, and action-oriented language. Put your strongest benefit right up front instead of burying it in explanations.
- Teaching▶ 12:14
Emotions Have Natural Complete Cycles That Modern Life Disrupts
Emotions have natural complete cycles that flow smoothly into other emotions when unobstructed, but modern society and dysfunctional family patterns often prevent these cycles from completing
- Teaching▶ 1:00
High Lifetime Value Activities at the Pyramid Peak
High lifetime value activities like building relationships, learning, creating systems, and supporting your health should be prioritized at the pyramid's peak because they compound over time
- Teaching
Large Monitors Dramatically Increase Workspace Productivity
The 4 keys are marketing mindsets, marketing psychology, marketing strategy, and marketing actions. They must be learned in this specific order as each builds on the previous one.
- Teaching
Can You Test Whether People Would Work Without Incentives
No, once you introduce incentives you lose the ability to test natural motivation. There's no way to determine if someone would have performed the task without the reward.
- Teaching▶ 5:52
Never Delegate Marketing Entirely
Marketing requires ultimate attention and discipline and should never be delegated entirely - successful business owners keep their finger on the pulse of marketing
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Why the Path to Business Success Is Counterintuitive
The path to business success is typically counterintuitive - what seems like it will work probably won't, and what will work wouldn't be guessed in a million years
- Teaching▶ 5:34
Begin with a Bang Opening Formula for Attention
Use the 'Begin with a BANG' formula - grab attention immediately with the most powerful words, ideas, and action-oriented language you can to get attention.
- Teaching▶ 0:53
Fear Is Contagious and Transfers Between People
Fear is contagious and transfers between people through pheromones - experiments show mice in fear states cause other mice to immediately respond with fear
Show 29 more
- Teaching▶ 13:09
Everything Returns: Cause-and-Effect Loops in Business and Life
Everything is interconnected in cause-and-effect loops - we are 'affected causes' and 'caused effects' where everything we create comes back to affect us
- Teaching▶ 26:16
Successful People Love Their Work So Much They Never Stop
Successful people love their work so much they do it all the time, even when they don't have to, while unsuccessful people look for schemes to avoid work
- Teaching▶ 0:36
First Generations to Experience Career Change as Normal
We are the very first generations in human history to experience changing jobs and careers as normal, after thousands of years where this didn't happen
- Teaching▶ 5:18
Career Decisions Need Future Opportunity Not Just Feelings
Most people choose career direction with only half the story - they focus on feelings and wants but ignore future opportunities and growth direction
- Teaching
Antivirus Software as a Systematic Wealth Case Study
Antivirus software creates systematic wealth because computer viruses create urgent pain where people are screwed and must get immediate relief
- Teaching▶ 12:21
Three Ways to Identify Your Natural Talents
Identify talents from inside by asking what you're great at and enjoy doing, what creates flow state, and what your personality type thrives at
- Teaching
Gathering Time Estimates and Budgets from Contractors
When working with contractors, systematically gather time estimates, budget requirements and delivery timelines for proper project management
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Accessing Entrepreneurial Marketing Training at GetAltitude
You can access Eben Pagan's entrepreneurial marketing training by going to getaltitude.com/pyramid for additional resources and content.
- Teaching
Avoid Cute Names — Spending Money Is Serious Business
High-quality mastermind communities composed of ambitious, smart entrepreneurs provide valuable networking and learning opportunities
- Teaching▶ 7:01
Why Businesses Abandon Customers Right After the Sale
Most businesses lose momentum after making a sale by abandoning customers instead of seeing it as the beginning of the relationship
- Teaching▶ 3:26
Four Sequential Elements That Build Marketing Success
Marketing success requires mastering four sequential elements that build on each other: mindsets, psychology, strategy, and actions
- Teaching▶ 9:12
At Scale You Cannot Run Business on Gut Feeling
Once your business reaches a certain level, you cannot run it on gut feeling—you must monitor vital statistics like an EKG readout
- Teaching▶ 9:49
Why Conflict Is Leadership Practice Worth Celebrating
Rejoice when you experience conflict because it's practice - mastering conflict management is one of the true tests of leadership
- Teaching▶ 5:44
Kitchen Sink Approach Attacks Customer Problems From Every Angle
Use the kitchen sink approach: attack each customer problem from every angle - conceptual, theoretical, practical, and emotional
- Teaching▶ 3:42
Widening When You Should Be Narrowing
Most people widen their thinking when they should narrow - like changing from 'weight loss book' to 'total health makeover'
- Teaching▶ 6:06
Leaders Can See and Describe the Future
A leader can see the future, make pictures of it, describe it, and interpret how current events will create that future
- Teaching▶ 5:10
Vision and Values Are the Most Critical Contexts a Leader Sets
Vision and values are the most critical contexts you set as a leader—more important than environment or relationships
- Teaching▶ 11:21
Get altitude by zooming out of your current perspective to see patterns and opportunities you can't see up close
- Teaching▶ 7:34
Incentive-Motivated People Over-Promise and Under-Deliver
People motivated by incentives are often smooth talkers who over-promise and under-deliver to meet their targets
- Teaching▶ 0:16
Why Business Incentives Are One of the Most Dangerous Ideas
Incentives are one of the most dangerous ideas ever to hit business and should be used with extreme caution
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Most Entrepreneurs Have No Visibility Into Business Trajectory
Most entrepreneurs lack basic visibility into whether their business is stable, growing, or declining
- Teaching▶ 6:53
Trend Line Charts After 30 Days Reveal Business Patterns
Create trend line charts after collecting 30 days of data to gain unprecedented business insight
- Teaching▶ 6:53
Three Critical Daily Metrics: Visitors Subscribers Customers
Track three critical daily metrics: website visitors, new subscribers, and paying customers
- Teaching▶ 2:49
Demand Fixed Budgets from Professional Service Firms
Demand fixed budgets from professional service firms and be a bulldog about cost estimates
- Teaching▶ 9:07
Narrowing Your Niche Captures More Market
Narrowing your niche intelligently captures more market than trying to appeal to everyone
- Teaching▶ 7:40
Natural Emotional Cycles You Should Never Block
Emotions have natural cycles for motivation and grieving that shouldn't be blocked
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How Advertising Can Unsell Customers Like Incentives Demotivate
Advertising can 'unsell' customers just like incentives can demotivate employees
- Teaching▶ 8:07
Look at Yourself Through the Lens of Who You're Becoming
Look at yourself through the lens of who you're becoming, not who you are.
- Teaching
Monitor Daily Cash Deposits to Understand Revenue Timing Patterns
Monitor daily cash deposits to understand revenue timing patterns