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Advertising can 'unsell' customers just like incentives can demotivate employees

Advertising can 'unsell' customers just like incentives can demotivate employees. Both operate on the same psychological mechanism: external pressure applied to an intrinsically motivated state undermines the internal drive and creates dependency or backlash.

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Advertising can 'unsell' customers just like incentives can demotivate employees. Both operate on the same psychological mechanism: external pressure applied to an intrinsically motivated state undermines the internal drive and creates dependency or backlash.

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  • Teaching

    How Advertising Can Unsell Customers Like Incentives Demotivate

    Advertising can 'unsell' customers just like incentives can demotivate employees

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