Eben Pagan reveals the three mega-niches that dominate information product sales: health and fitness, dating and relationships, and money and business. He explains why these niches work based on human evolution and fundamental needs, then teaches how to narrow down within these niches using the Pareto Principle to focus on the 20% that generates 80% of results.
Big Mega Niches
How to select and narrow your information product niche -- A systematic approach to choosing profitable niches using multiple layered strategies
Three Mega-Niches Rooted in Survival Reproduction and Self-Actualization
The three mega-niches that dominate information product sales are health and fitness, dating and relationships, and money and business because they address fundamental human needs of survival, reproduction, and self-actualization
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Height Gap Dating Tactics for Shorter Men
Apply the Pareto Principle to niche selection by focusing on the 20% of your niche that generates 80% of the results, which makes your communication more focused and targeted
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Moonlight Coaching Provides Income While Building Products
Start coaching as a moonlighting job while building your information business because it provides immediate income at $100-200 per hour and serves as paid market research
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Coaching Draws Out Resources Clients Already Have
Coaching is about helping people access their own resources rather than giving them information, using questions to guide them to solutions they already know
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Target Beginners — 80 Percent of Any Niche
Always appeal to beginners when in doubt because 60-80% of customers in any niche have very little experience, regardless of the topic complexity
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How to select and narrow your information product niche -- A systematic approach to choosing profitable niches using multiple layered strategies
Three Mega-Niches Rooted in Survival Reproduction and Self-Actualization
The three mega-niches that dominate information product sales are health and fitness, dating and relationships, and money and business because they address fundamental human needs of survival, reproduction, and self-actualization
Layer Niche Selection Strategies to Boost Success
Layer multiple niche selection strategies together - niche testing, customer research, narrowing focus, problem-solving orientation, mega-niche selection, and beginner appeal - to dramatically increase success probability
Height Gap Dating Tactics for Shorter Men
Apply the Pareto Principle to niche selection by focusing on the 20% of your niche that generates 80% of the results, which makes your communication more focused and targeted
Moonlight Coaching Provides Income While Building Products
Start coaching as a moonlighting job while building your information business because it provides immediate income at $100-200 per hour and serves as paid market research
Coaching Draws Out Resources Clients Already Have
Coaching is about helping people access their own resources rather than giving them information, using questions to guide them to solutions they already know
Target Beginners — 80 Percent of Any Niche
Always appeal to beginners when in doubt because 60-80% of customers in any niche have very little experience, regardless of the topic complexity
Win with Niche Selection Before You Market
Win beforehand with proper niche selection because it's very hard to make up for a poor niche choice later with good marketing
Health Dating and Business — The Three Mega-Niches
The three mega-niches are health and fitness, dating and relationships, and money and business. These work because they address fundamental human needs related to survival, reproduction, and self-actualization.
Why Coaching Accesses Resources Clients Already Have
Coaching is about helping people access their own resources and solutions they already know, not giving them information. Most people have the answers but lack accountability or can't remember what worked.
Winning Beforehand Through Proper Niche Selection
Eben emphasizes you must 'win beforehand' with proper niche selection because it's very hard to compensate for a poor niche choice later, no matter how good your marketing is.
Telephone Coaching at $100-200 Per Hour as Immediate Income
You can charge $100-200 per hour for telephone coaching. This provides immediate income while you build your information business and serves as paid market research.
Appeal to Beginners — They Dominate Every Niche
Always appeal to beginners when in doubt. 60-80% of customers in any niche have very little experience, regardless of topic complexity.
20 Percent Focus Produces 80 Percent of Niche Results
Focus on the 20% of your niche that generates 80% of the results. This makes your communication more targeted and helps prospects feel like you're speaking directly to them.
Big Three Mega Niches Tied to Human Fundamentals
The big three mega niches, health and fitness, dating and relationships, money and business. These are the niches that have to do with the fundamentals of life. Survival, reproduction, self actualization, expression.
Getting Your Niche Right Beats Good Marketing
If you don't get your niche right, it's very hard to make up for it later with good marketing.
Most People Already Have the Answers
Most people actually have the answers. They just can't get themselves to do it.
Coaching Pricing While Building an Info Business
How much can I charge for coaching while building my information business?
The Three Mega Niches for Information Products
What are the three mega niches for information products?
Why Bad Niche Choice Cannot Be Fixed With Marketing
Why can't I fix a bad niche choice with good marketing?
Pareto Principle for Sharper Niche Communication
How do I use the Pareto Principle for niche selection?
Should I Target Beginners or Experts
Should I target beginners or experienced customers?
The Real Purpose of Coaching Is Accessing Client Resources
What's the real purpose of coaching clients?
Concepts
Questions
Canonical Teachings
Eben reveals that health and fitness, dating and relationships, and money and business account for the vast majority of successful information products. These niches work because they address fundamental human needs rooted in evolution: survival, reproduction, and self-actualization.
Rather than targeting an entire niche, focus on the 20% that generates 80% of the results. This approach makes your communication more targeted and helps prospects feel you're speaking directly to their specific needs and challenges.
Starting with one-on-one coaching at $100-200 per hour provides immediate income and serves as paid market research. True coaching helps people access solutions they already know rather than simply giving information, making it an ideal complement to building information products.
Most experts mistakenly start with advanced material, forgetting that 60-80% of any market consists of inexperienced people. Successful information products focus on basics, provide clear vocabulary, and include detailed action steps for newcomers.
Claim: “Coaching means giving people information and advice based on your expertise”
Reframe: Coaching is about helping people access their own resources and solutions they already know but can't implement
Claim: “Start with advanced material to demonstrate expertise when launching an information product”
Reframe: Always appeal to beginners first because 60-80% of any market consists of inexperienced people
Never Give Advice Before Doing This Step FIRST
Discover the surprising question that transforms coaching sessions and gets clients to take immediate action.
Using “Risk Reversal” to Get More Clients & Become A Better Coach
The counterintuitive guarantee strategy that gets coaches more clients while forcing them to deliver better results.
How to Inspire INSTANT Action From Others
The simple two-step formula that gets people to take action immediately instead of just consuming more information.
Coaching Strategies
Business Frameworks
Common Mistakes
