Start coaching as a moonlighting job while building your information business because it provides immediate income at $100-200 per hour and serves as paid market research

Eben explains that 'several of the people I know who have built very, very successful information businesses starting out doing one on one coaching over the telephone for, you know, a $100 an hour, a $150 an hour, $200 an hour' and that 'You get to get paid to do all this research'