“Virtual Coach provides a 14-day try it all guarantee for complete program access, plus a 90-day action taker guarantee. If you complete the program without signing your first paying client within 30 days of graduation, Eben provides additional one-on-one coaching.”
About Coaching Business
A coaching business is a scalable, location-independent business model that helps people achieve growth and transformation through virtual delivery, focusing on performance and future outcomes rather than past problems. It should be built by entrepreneurs who have first achieved success in their own businesses, and represents the optimal way to help people globally while building a thriving income stream.
Eben first achieved multi-million dollar success in his own online business before teaching others, and his Virtual Coach program has helped students generate millions in profits through a comprehensive 90-day training system.
Misconception
“Coaching is fundamentally similar to therapy, looking backward at what's broken”
Coaching is performance-focused and future-oriented, asking 'What do you want to achieve?' rather than dwelling on past problems
What clients say1
Relevant Clips79
- How-To
How to evaluate Future Coach program for your coaching business -- A systematic approach to determining if Eben Pagan's Future Coach program aligns with your coaching goals and work style
- How-To
How to Build a Thriving Coaching Practice Through Consistent Improvement -- Eben Pagan's methodology for creating consistent clients and income through systematic skill development
- How-To
How to Conduct a 5-Step Powerful Coaching Session -- Eben Pagan's framework for creating transformational coaching conversations that impact clients on multiple levels
- How-To
How to find your profitable coaching niche in 7 minutes -- A systematic approach to identifying and targeting the right niche market for your coaching business
- How-To
How to evaluate Virtual Coach program -- Martin's framework for assessing whether Virtual Coach is right for your coaching business goals
- Teaching▶ 7:47
Virtual Coach 14-Day Guarantee Plus 90-Day Action Taker Guarantee
Virtual Coach provides a 14-day try it all guarantee for complete program access, plus a 90-day action taker guarantee. If you complete the program without signing your first paying client within 30 days of graduation, Eben provides additional one-on-one coaching.
- Teaching▶ 6:55
High-Value Problem Coaching Charges 100 to 200 Per Session
Personal coaching, especially problem-oriented coaching around health, weight loss, relationships, dating, and debt, represents huge opportunities charging $100-200+ per session because having someone hold your hand through problems creates significant value
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Virtual Coach: 90-Day Coaching Business Certification
Virtual Coach is a 90-day comprehensive online training and certification program that teaches you how to build a thriving coaching business from scratch, going beyond just coaching skills to provide marketing templates, client-getting scripts, and AI tools
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How Eben Pagan Evolved From David DeAngelo to Business Coach
Eben Pagan went through a personal evolution that transformed him from David DeAngelo, a founding father of modern dating advice, into a business coach focused on helping people turn their passions into profitable ventures and meaningful legacy.
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What the Psychic Marketing AI Tools Inside Virtual Coach Do
Virtual Coach is designed for aspiring coaches who need a complete roadmap, established coaches with inconsistent income, experts wanting to scale beyond trading time for money, and entrepreneurs looking to add coaching offers to their business.
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What Is Eben Pagan's Virtual Coach Program
Virtual Coach is a comprehensive 90-day online training and certification program that teaches you how to build a thriving coaching business from scratch, including coaching skills, marketing templates, client acquisition scripts, and AI tools.
- Teaching▶ 3:30
Virtual Coach Includes 10 Weeks Live, AI Tools, and Coaching Certification
Virtual Coach includes 10 weeks of live sessions, access to AI tools, $100 million marketing templates and frameworks, plus official coaching certification. The program also includes free bonuses like the Client Getting Script for Coaches.
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- Teaching
Virtual Coach's Double Guarantee — 14-Day and 90-Day Refund
Virtual Coach offers a double guarantee: a 14-day 'try it all' money-back guarantee with no questions asked, plus a 90-day action-taker guarantee where you get a full refund if you complete all assignments and still feel unsatisfied.
- Teaching
Virtual Coach AI Tools — Psychic Marketing in Minutes
Virtual Coach combines coaching certification with deep digital marketing integration, $100 million proven marketing templates, and AI tools for rapid content creation, taught by Eben Pagan who has generated over $100 million online.
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Learn Topics for Yourself Then Teach What You Discovered
Create a sustainable teaching business by learning topics for your own development first, then teaching what you've learned to others. This works well if you have varied interests, though it may limit long-term financial success.
- Teaching
Four Business Ideas That Work Without a Product of Your Own
Virtual technical support with monthly subscriptions, personal coaching in mega-niches like health and relationships, quote aggregation websites, and mobile repair services that can hire subcontractors to do the actual work.
- Teaching▶ 7:03
Build Client Flow Before Building Your Website
No, you don't need a website at the beginning of your coaching business. Focus on getting clients first through direct outreach and relationship building, then build website infrastructure when you're ready to scale.
- Teaching▶ 41:12
The Difference Between Coaching and Therapy
Coaching is performance-focused and future-oriented, asking 'What do you want to achieve?' rather than looking backward. It comes from sports and helps people through transitions and changes over 3-6 month packages.
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Virtual Coach Integrates Digital Marketing With Coaching Certification
Virtual Coach's key differentiator from other coaching certifications is its deep integration of digital marketing and online business building, taught by a master marketer who has generated over $100 million online
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Virtual Coach — Coaching Business Built on Passion
The Virtual Coach program is Eben Pagan's current business coaching system designed to help entrepreneurs harness their passions, share their gifts, and coach others to greatness while building virtual businesses.
- Teaching
Mastermind Groups Provide Transformative Social Influences for Growth
Mastermind groups provide transformative social influences that accelerate business development. Choosing the right peer influences creates powerful growth opportunities through shared learning and accountability.
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Mindset Shifts vs Scripted Performance in Teaching
Authentic teaching focuses on mindset shifts and genuine personality development, while scripted approaches use fabricated, performance-based techniques that aren't real conversations or authentic interactions.
- Teaching
Virtual Coach Designed for Four Specific Coaching Archetypes
The program is specifically designed for aspiring coaches, established coaches with inconsistent income, experts wanting to scale beyond trading time for money, and entrepreneurs looking to add coaching offers
- Teaching▶ 12:10
Emotional-Logical Brain Types Excel in Coaching and Consulting
Primary emotional + secondary logical types excel as coaches, therapists, and consultants because they naturally care about others' emotional well-being while taking systematic, rational approaches to helping.
- Teaching▶ 12:10
Logical-Emotional Thinkers Make Natural Philosophers and Teachers
Primary logical + secondary emotional types make excellent philosophers and teachers because they operate in idea space but are passionate about their concepts and can connect with others intellectually.
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Consistent Improvement Across All Coaching Skillsets
The #1 key to creating a thriving coaching practice is consistent improvement across all important skillsets, not just focusing on one area like coaching skills, business experience, or mindset alone
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Proven Strategies from Years of Real Business Experience
Eben Pagan teaches entrepreneurs his proven strategies and techniques for business building, marketing, and wealth creation based on his years of studying opportunity and real business experience.
- Teaching▶ 10:39
Emotional-Physical Brain Types as Natural Artists and Performers
Primary emotional + secondary physical types become natural artists and performers because art is about expressing emotion through physical mediums like acting, dancing, painting, or music.
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$100M in Sales — Pagan's Qualified-to-Teach Record
Eben Pagan has sold over $100 million in products and services, launched multiple companies as an investor, and has worked with industry leaders like Tony Robbins and Sir Richard Branson.
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How Successful Coaches Build Consistent Client Streams
Successful coaches create consistent streams of clients and income by learning directly from masters who demonstrate their techniques through live coaching sessions and in-depth debriefs
- Teaching▶ 6:27
Coaching Rates for Problem-Oriented Niches
Personal coaches typically charge $100-200+ per session, especially for problem-oriented coaching in major areas like health, weight loss, relationships, dating, and debt management.
- Teaching▶ 9:06
Physical-Emotional Brain Type Combination for Healing Professions
Primary physical + secondary emotional types excel as doctors and healers because they understand physical cause-effect while being tuned into emotional well-being and patient care.
- Teaching
Hidden Complexities in Information Marketing Invisible Until You Start
Information marketing and coaching contain hidden complexities that are invisible until you start doing the work, similar to details in microbiology that require direct observation
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Higher Prices Can Increase Sales Volume Simultaneously
The program's Live Coaching Gym with 25 sessions provides a safe, supportive environment to practice coaching skills and build real confidence before working with paying clients
- Teaching▶ 14:33
Coaching Plus Generative AI — The Biggest Current Opportunity
The biggest opportunity is at the intersection of coaching and generative AI - coaching as the grown-up professional skill and AI making all human knowledge instantly available
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How Master Coaches Create Consistent Income Streams
Master coaches earning 6-7 figures consistently work on improving all areas of their business over time, rather than trying to do everything at once which leads to overwhelm
- Teaching▶ 3:13
Moonlight Coaching Provides Income While Building Products
Start coaching as a moonlighting job while building your information business because it provides immediate income at $100-200 per hour and serves as paid market research
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Practice More Than You Study — Nuance Only Appears in Doing
Practice more than you study. The nuanced details of coaching and information marketing are like microbiology - you can't see them until you're actually doing the work.
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Virtual Coach Program's Holistic Value vs DIY Coaching
The Virtual Coach Program provides a holistic approach with live sessions, certification, and AI tools that offer long-term value compared to DIY coaching approaches
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Five Things Every Powerful Coaching Session Must Accomplish
Five-star coaching sessions must accomplish five specific things: presence, processing, insight, commitment, and action to create transformation on multiple levels
- Teaching
Shame Around Money Blocks Coaches From Getting Paid
Cultural and religious programming creates shame around asking for money, making coaches feel embarrassed when asking clients to pay for valuable services
- Teaching▶ 6:00
Professional Selling Is Coaching Not High-Pressure Tactics
Professional selling is actually coaching - it's about approaching customers like a coach and finding their needs rather than using high-pressure tactics
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Each Online Student Is Alone — Direct Address Beats Group Language
Because each student is actually alone when learning online, so collective references feel disconnected while direct address feels personal and engaging.
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Align with Client Motivators Before Requesting Hard Action
The foundation of effective coaching and sales is aligning with the client's biggest motivators before attempting to get them to take challenging action
- Teaching▶ 11:23
Coaching Grows Because People Want Hand-Holding Not Just Information
Personal and professional coaching is one of the fastest growing industries because people want hand-holding through rapid change, not just information
- Teaching▶ 18:07
Coaching as the Doorway to Bigger Platforms
All major thought leaders including Tony Robbins, Marie Forleo, and Brendon Burchard started as coaches - coaching is the doorway to bigger platforms
- Teaching▶ 0:31
Customers Want Outcomes, Not Products
Customers don't want products - they want specific outcomes and results, with value being the abstract driving force behind all purchasing decisions
- Teaching▶ 1:23
Sales Is the Foundation of Great Coaching
Learning professional sales is essential for becoming a great coach because coaching itself is largely sales - the conscious, professional kind
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Business Accelerates Personal Development Under Real-World Pressure
Building a business accelerates personal development because you must confront limiting beliefs and learn new skills under real-world pressure
- Teaching▶ 11:50
Explore How Transformation Touches Relationships, Business, and Health
Build a complete profile around the big vision by exploring how the transformation impacts all areas of life - relationships, business, health
- Teaching▶ 7:09
Skip the Website at Launch — Get Clients First Then Build Infrastructure
You don't need a website at the beginning of your coaching business - focus on getting clients first, then build infrastructure as you scale
- Teaching
Combining Two Expertise Areas Creates a Rare Superpower
Combining two different expertise areas creates a superpower because you become one of the only people who can do that specific combination
- Teaching
Think of Yourself as a Brand, Not Just a Person
Coaches must think of themselves as a unique brand, not just as a person, to gain perspective and understand how others perceive them
- Teaching
Money Psychology and Limiting Beliefs Block Coaches from Charging Worth
Money psychology and limiting beliefs around charging your worth are fundamental blocks that prevent coaching business success
- Teaching▶ 0:45
Narrow Your Website Headline to One Problem and Transformation
When targeting a successful coaching niche, you must narrow it down to the point where you're excluding many potential clients
- Teaching▶ 6:29
Personal Coaching in Mega-Niches: Scalable Opportunities
Personal coaching in mega-niches like health, weight loss, relationships, and debt represents huge scalable opportunities
- Teaching
Online Business Coaches Must Have Built Their Own Success
Online business coaching should be delivered by entrepreneurs who have first achieved success in their own businesses
- Teaching
Why Coaching and Consulting Must Enter Every Business in 2020
Entrepreneurs and marketers need to add coaching/consulting to their business offers in 2020 for accelerated growth
- Teaching
Actualizing Natural Talent Requires Key Personal Development Principles
Developing natural talents and actualizing potential requires understanding key principles of personal development
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Risk Reversal Guarantees to Overcome Client Hesitation
Use risk reversal guarantees to overcome client hesitation by guaranteeing specific results with clear conditions
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Building a Virtual Coaching Business to Scale Beyond Traditional Limits
Building a virtual coaching business allows you to scale your expertise and impact beyond traditional boundaries
- Teaching
Why the Path to Success Is Not Obvious
The program includes AI and marketing tools that provide an unfair advantage in the competitive coaching market
- Teaching▶ 0:52
Take Responsibility for Customer Results Not Just Knowledge Transfer
Take responsibility for your customer getting their result, not for teaching them knowledge or impressing them
- Teaching
Not Knowing Your Niche Is the Biggest Coaching Obstacle
The biggest obstacle to getting coaching clients is not knowing your niche market or targeting the wrong niche
- Teaching
NEXUS Training Adds Affluent Clients You Want
NEXUS training provides a proven process for adding affluent clients that coaches actually want to work with
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Identity Abandonment as a Prerequisite for Higher Service
Personal evolution often requires completely abandoning your previous identity to serve at a higher level
- Teaching
Starting with Content Positions You as Instructor Not Leader
Starting with content immediately positions you as just an instructor, not a transformational leader
- Teaching▶ 0:58
Hiring ROI Risk-Reward Ratios for Training Costs
Processing builds rapport, connection, and trust when coaching clients feel heard during the session
- Teaching
Authentic Relationships Drive Business Transformation
Authentic relationships and personal connections drive the most meaningful business transformations
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Virtual Coach for Faster Coaching Transitions
Virtual Coach Program helps entrepreneurs transition to coaching faster than traditional methods
- Teaching
Mastermind Groups and Collective Intelligence
Mastermind groups amplify growth through collective intelligence and accountability
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Coaching Supports People Through Change Toward Genuine Growth
Coaching supports people through change to achieve the growth they genuinely want
- Teaching▶ 9:06
Get Paid While Doing Market Research — $97 Consultations
Use $97 one-hour consultation sessions to get paid while doing market research
- Teaching
Coaching Supports People Through Change Toward Growth
Coaching supports people through change to achieve the growth they want
- Answer
How Negative Behaviors Become Self-Perpetuating in Culture
The Platinum Passport provides access to Eben Pagan's entire catalog of video and audio training courses, valued at over $100K, and is described as the largest bonus package he has ever offered.
- Answer
Who Virtual Coach Is Actually Designed For
The program targets both aspiring and established coaches who want systematic guidance, AI tools, and professional certification to build successful virtual coaching businesses.
- Quotable▶ 4:01
Small Messaging Nuances That Completely Transform a Business
sometimes that's all you need is for somebody to say one sentence in the one way that it really resonates with you that completely shifts like how you do things
- Quotable▶ 7:13
Common Money Blocks Preventing Coaching Business Success
you don't need a website at the beginning I have had a steady flow of clients coming to me without having a website
- Quotable
Virtual Masterclass — Turning Expertise Into a Coaching Career
Virtual Masterclass is all about turning your expertise into a lucrative coaching career or service line