How to "Persuade" Others to Take Action As Their BEST SELF
Eben Pagan reveals his unified 'Inspire Formula' that combines 15 different sales, marketing, and coaching models into one powerful approach. He teaches the three-step Achieve-Avoid-Act framework for getting people to take challenging action by first identifying their biggest motivators.
Key Moments
How to Use the Achieve-Avoid-Act Framework -- A three-step process for aligning with client motivators to inspire challenging action
Achieve-Avoid-Act Framework — Align With Motivators Before Asking Action
The Achieve-Avoid-Act framework has three steps: First, identify what they want to achieve (vision, goals, desires). Second, identify what they want to avoid (nightmares, fears, problems). Third, determine their next action step. This aligns with their biggest motivators before asking for challenging action.
▶ 0:15
Using the Client's Exact Words Is More Persuasive Than Your Own
Using the client's exact words and phrases is more persuasive than your own language. Coaches should write down specific client language and repeat it back to show they heard them and because client words have more impact than scripted responses.
▶ 1:28
Mirror the Client's Exact Words Back for Maximum Persuasion
Using the client's exact words and phrases back to them is far more persuasive than using your own language, and coaches should write down specific client language to repeat back
▶ 1:28
The Inspire Formula: 15 Models in One Unified Approach
The Inspire Formula integrates 15 different sales, marketing, persuasion, coaching, and communication models into one unified approach for getting people to take challenging action
The Inspire Formula — 15 Models Unified Into One Framework
The Inspire Formula is Eben Pagan's unified approach that combines 15 different sales, marketing, persuasion, coaching, and communication models. It uses the Achieve-Avoid-Act framework to help people take challenging action by identifying their goals, fears, and next steps.
Relevant Clips10
- How-To
How to Use the Achieve-Avoid-Act Framework -- A three-step process for aligning with client motivators to inspire challenging action
- Teaching▶ 0:15
Achieve-Avoid-Act Framework — Align With Motivators Before Asking Action
The Achieve-Avoid-Act framework has three steps: First, identify what they want to achieve (vision, goals, desires). Second, identify what they want to avoid (nightmares, fears, problems). Third, determine their next action step. This aligns with their biggest motivators before asking for challenging action.
- Teaching
The Inspire Formula — 15 Models Unified Into One Framework
The Inspire Formula is Eben Pagan's unified approach that combines 15 different sales, marketing, persuasion, coaching, and communication models. It uses the Achieve-Avoid-Act framework to help people take challenging action by identifying their goals, fears, and next steps.
- Teaching▶ 1:28
Using the Client's Exact Words Is More Persuasive Than Your Own
Using the client's exact words and phrases is more persuasive than your own language. Coaches should write down specific client language and repeat it back to show they heard them and because client words have more impact than scripted responses.
- Teaching
Achieve-Avoid-Act Framework for Persuading People Toward Best Self
The Achieve-Avoid-Act framework works by first getting clients to identify what they want to achieve (vision, goals, desires), then what they want to avoid (nightmares, fears, problems), and finally their next action step
- Teaching
The Inspire Formula: 15 Models in One Unified Approach
The Inspire Formula integrates 15 different sales, marketing, persuasion, coaching, and communication models into one unified approach for getting people to take challenging action
- Teaching▶ 1:28
Mirror the Client's Exact Words Back for Maximum Persuasion
Using the client's exact words and phrases back to them is far more persuasive than using your own language, and coaches should write down specific client language to repeat back
- Teaching
Align with Client Motivators Before Requesting Hard Action
The foundation of effective coaching and sales is aligning with the client's biggest motivators before attempting to get them to take challenging action
- Quotable▶ 0:15
Creating a Detailed Client Avatar for Precise Marketing
in order to get someone to do something that will probably be challenging for them to do what we first want to do is get them to identify their biggest motivators so that we can align with those motivators
- Quotable▶ 1:59
Their Words and Phrases Are Far More Persuasive Than Yours
their words and phrases are going to be far more persuasive than your words and phrases
Entities Touched
Concepts
Canonical Teachings
Summary
The Inspire Formula: Unifying 15 Models Into One
Eben introduces his comprehensive approach that synthesizes 15 different sales, marketing, persuasion, coaching, and communication models. The essence focuses on identifying and aligning with client motivators before requesting challenging action.
The Three-Step Achieve-Avoid-Act Framework
The core methodology breaks down into three questions: what do you want to achieve (vision/goals), what do you want to avoid (fears/problems), and what's your next step. This process taps into fundamental human motivators of moving toward desires and away from pain.
The Power of Client Language in Persuasion
Eben emphasizes the critical importance of listening to and documenting client's exact words and phrases. Using their language back to them proves more persuasive than any coaching script because it demonstrates genuine listening and speaks in their natural communication patterns.
Counterpoint
Claim: “Persuasion is about using the right words and techniques to convince people”
Reframe: True persuasion happens by listening to and using the client's own words and phrases, which are more powerful than any scripted language
Eben specifically teaches to 'listen to the specific words and phrases that your client is using' and states 'their words and phrases are going to be far more persuasive than your words and phrases'
Related Content
David DeAngelo's 77 Laws of Success [Summary] - Actualized.org
Discover the 77 powerful laws that transformed Eben Pagan from struggling entrepreneur to multi-million dollar success story.
Eben Pagan's Virtual Coach Review 2025 - My Experience
A veteran student who invested his last $3,000 in Eben Pagan's program reveals the raw truth about Virtual Coach and how it compares to other coaching certifications.
5 Steps To A Powerful Coaching & Leadership Conversation
Discover the exact 5-step formula that creates coaching sessions so powerful your clients will experience transformation on emotional, practical, and spiritual levels.
How To REALLY Motivate & Inspire Yourself (and Others)
The secret to charging premium coaching fees isn't better techniques - it's helping clients see a transformation vision so compelling they'd trade almost anything to achieve it.
Never Give Advice Before Doing This Step FIRST
Discover the surprising question that transforms coaching sessions and gets clients to take immediate action.
Evercoach by Mindvalley presents: Coaching Mastery
Discover the #1 key element that master coaches use to build thriving 6-7 figure practices - and it's not what you think.
Topics
Coaching Strategies
Business Frameworks