Coaching Scripts

The Achieve-Avoid-Act framework works by first getting clients to identify what they want to achieve (vision, goals, desires), then what they want to avoid (nightmares, fears, problems), and finally their next action step

Eben breaks down the three specific components: 'first step is getting what they want to achieve their Vision their want

Using the client's exact words and phrases back to them is far more persuasive than using your own language, and coaches should write down specific client language to repeat back

Eben explicitly states 'listen to the specific words and phrases that your client is using and I recommend to write them

Talking about money apologetically lowers client trust, confidence and respect - instead use direct, professional transitions to financial conversations

Eben warns against saying 'oh I'm so uncomfortable that I have to talk about the money now and I'm sorry to even bother

Use specific transition phrases to comfortably move into money conversations: 'let's talk about the financial side of the relationship' or 'let's take care of the bookkeeping here'

Eben provides exact language: 'let's talk about the financial side of the relationship' and 'let's talk about the invest

Always help clients identify what they want to create, achieve, and avoid before offering any advice or teaching

Eben Pagan uses this as his first step in every coaching session, whether consulting, coaching, or mentoring, asking cli

Check if clients already know what they need to do before providing solutions, then work on implementation rather than giving the 'Easy Button'

This methodology leads to the most growth and change according to Eben's coaching experience, as it ensures clients do t

Most people already have answers for what they want to achieve and avoid - they're just waiting to be asked the right questions

Eben observes that when you ask people about their goals and what they want to avoid, everyone has answers ready - this

The surprising question 'what's your next step to create those outcomes' catches people off-guard and motivates immediate action

Most people expect help or validation of their ideas, but asking for specific action steps gets them to identify concret

This questioning formula inspires people from the inside by connecting their action steps to their desired outcomes

The process involves asking if they can see how their identified action will get them what they want and help them avoid