Customer Avatar Framework

The Dream Client Avatar Tool generates clearer understanding of ideal clients, coaching niche, and client fears and desires

This is one of the custom A.I. coach tools included in Future Coach program for niche identification

Create a customer template by finding what all customers have in common for one-to-one dialogue communication at scale

Eben teaches to 'figure out what all of your customers have in common so you can use this as a customer template for one

Fill in four specific categories when creating your avatar: fears/frustrations/pain/urgency, wants/aspirations, common experiences, and irrational fears/fantasies

Eben outlines his specific avatar creation process: 'one fear frustration pain urgency one want and aspiration one commo

Name and describe your avatar with specific details like where they live and what they do for work to bring them to life

Eben instructs to 'name and describe your avatar to bring your avatar to life' including 'who are they where do they liv

Customer motivation is driven entirely by irrational fears, desires, thoughts and fantasies rather than logical cost-benefit analysis

Eben uses the golf club example where buyers don't calculate '17 cents per drive over the year' but think about friends

People make emotional decisions first and then rationalize them with logic afterward, not the other way around

Using the golf club purchase, Eben shows how buyers think about the emotional impact ('my friends see it...they're gonna

Base your backend products on specific customer needs rather than general market wants to create targeted solutions

Pagan identified three major customer needs: approaching and starting conversations (because men find this 'terrifying')

Selling to individuals is the foundation of business success because each customer sees themselves as unique and wants to be communicated with as someone special, not as part of a mass market.

Products are bought, not sold - customers do the buying from their individual perspective, and professional selling mean

Create a customer avatar - an imaginary idealized customer that embodies all your customers' needs and qualities

This avatar should only have qualities your customers have, designed by studying customer needs like an anthropologist s

Use audience questions as the foundation for valuable newsletter content by deliberately seeking great questions to build entire newsletters around

One of Eben's three weekly newsletters involved taking comments/questions from audience members and writing 3-7 page res