Eben PaganDiscovery Hub

Speak to individuals not groups in your content — each person experiences your content alone, not as part of a visible collective

Every person who reads or watches your content is experiencing it alone from their individual perspective — addressing them as part of a group breaks the personal connection because each person identifies as an individual, not as one of 'all of you.'

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Every person who reads or watches your content is experiencing it alone from their individual perspective — addressing them as part of a group breaks the personal connection because each person identifies as an individual, not as one of 'all of you.'

Relevant Clips1

  • Teaching1:29

    Why Addressing Individuals Not Groups Builds Connection

    Individuals experience your content alone from their personal perspective, not as part of a group. When you address them as a group, it breaks the personal connection because they think 'I'm not all of you, I'm an individual.'

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