Eben PaganDiscovery Hub

Effective marketers interview customers one-on-one to understand their biggest fears, problems, and frustrations using the customer's exact words

Eben gives specific example: 'I interviewed 100 of my customers over a period of 30 days, one-on-one, and I listened to the words that they said, and here's the biggest fear, problem, frustration, anxiety that they said'

1Taught in programs0Clip evidence4Related concepts
Eben gives specific example: 'I interviewed 100 of my customers over a period of 30 days, one-on-one, and I listened to the words that they said, and here's the biggest fear, problem, frustration, anxiety that they said'