“Eben's model involves learning something new for himself to become more successful, then teaching that knowledge to others. He's applied this pattern across dating, personal development, entrepreneurship, productivity, information products, and wealth building.”
About Coaching Expertise Development
Coaching expertise development follows a learn-then-teach model where you actively study a subject for your own improvement, then immediately teach it to others to accelerate mastery. This approach recognizes that teaching deepens your understanding while building valuable business skills, and that the entrepreneurial abilities developed through building a coaching practice often become more valuable than the original subject matter expertise.
Pagan applied this methodology across multiple domains including real estate, sales, marketing, and dating advice, ultimately discovering that what he learned about building businesses exceeded the value of his initial product knowledge. His students have generated millions in profits using his teaching methods.
Misconception
“You need extensive credentials and years of experience before you can teach or coach others”
Teaching what you learn immediately accelerates your own mastery while serving others, making expertise development and business building simultaneous processes
Relevant Clips122
- Teaching▶ 1:41
Why Eben Left Dating Advice — Boredom and Intellectual Restlessness
Eben's model involves learning something new for himself to become more successful, then teaching that knowledge to others. He's applied this pattern across dating, personal development, entrepreneurship, productivity, information products, and wealth building.
- Teaching
Virtual Coach: 90-Day Coaching Business Certification
Virtual Coach is a 90-day comprehensive online training and certification program that teaches you how to build a thriving coaching business from scratch, going beyond just coaching skills to provide marketing templates, client-getting scripts, and AI tools
- Teaching
How Coaches Learn Advanced Techniques From Master Practitioners
Coaches can learn advanced techniques by studying live coaching demonstrations from master practitioners, participating in in-depth debriefs that analyze specific tools and strategies used, and accessing behind-the-scenes insights from successful coaches.
- Teaching
From David DeAngelo to Business Coach — The Real Story
Eben Pagan was the real name behind the David DeAngelo persona. He evolved from dating advice expert to business coach through personal transformation, particularly after meeting his wife Annie, which changed his perspective on relationships and business.
- Teaching
Premium Coaching Prices Require Premium Skills and Proven Results
Coaches can charge premium prices when they achieve higher coaching quality and accelerated results for clients through consistent skill improvement and proven methodologies, allowing them to raise prices to match their premium skills without guilt.
- Teaching
Trade-Offs of Virtual Teams — Losing Human Broadband
Master coaches create consistent income by being life-long learners who continually improve their skills across all areas of their business over time, learning directly from successful practitioners through live demonstrations and proven systems.
- Teaching
How Eben Pagan Evolved From David DeAngelo to Business Coach
Eben Pagan went through a personal evolution that transformed him from David DeAngelo, a founding father of modern dating advice, into a business coach focused on helping people turn their passions into profitable ventures and meaningful legacy.
- Teaching
Niche Commitment vs Learning Breadth — The Trade-off
While staying committed to one niche long-term will likely generate more financial success, following your learning interests and teaching what you're exploring can be more personally fulfilling, even if it limits your financial potential.
- Teaching▶ 1:27
How an Introvert Built a Multi-Million Business From Home
Eben left because he has a short attention span and can only focus on learning one topic for a certain amount of time. He was already bored with dating advice in his last few years and needed intellectual stimulation from new challenges.
- Teaching
Learn Something New, Then Teach It — Eben's Repeating Pattern
As a self-described introvert, Eben built his business by working from home, writing newsletters and doing marketing alone, then only going out when needed to teach seminars. This allowed him to leverage his natural personality type.
- Teaching
Learn Topics for Yourself Then Teach What You Discovered
Create a sustainable teaching business by learning topics for your own development first, then teaching what you've learned to others. This works well if you have varied interests, though it may limit long-term financial success.
- Teaching
Turn Personal Growth Areas Into Teachable Business Models
Find areas where you need to improve, study them, create success for yourself, then teach others through coaching, courses, or masterminds. This process organizes your knowledge into models you can combine with other expertise.
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- Teaching▶ 11:01
Teaching Forces Meta-Level Learning and Builds Transferable Knowledge
Teaching forces you to create mental models and learn at a meta level. When you teach something, you build transferable knowledge packages and create knowledge networks in your brain that make you more powerful and generative.
- Teaching▶ 1:35
Four Mentor Categories to Rotate Through Strategically
You should always have at least one mentor and rotate between four areas: physical (yoga, diet, fitness), emotional (relationships, therapy), intellectual (learning new skills), and spiritual (meditation, spiritual practices).
- Teaching
Learn, Succeed, Teach — The Three-Step Loop
Learn something important, create success with it, then teach it to others. This forces you to organize your knowledge into simple models that you can then combine with other expertise areas to create unique market positions.
- Teaching
Why Most Coaches End Up with Crappy Results
The #1 key to creating a thriving coaching practice is consistent improvement across all important skillsets over time, rather than focusing on just one area like coaching skills, business experience, or mindset work alone.
- Teaching
Current Mission — Gifts, Passions, Coaching Legacy
Eben Pagan's current mission focuses on helping entrepreneurs identify their unique gifts and passions, then building virtual coaching businesses that create both financial success and lasting positive impact on others.
- Teaching▶ 10:14
The Biggest Mistake — Consuming Content Without Implementing
The biggest mistake is continuously consuming content without implementing what you learn. You should balance learning with execution by taking one lesson, implementing it immediately, then returning for more content.
- Teaching▶ 7:03
Build Client Flow Before Building Your Website
No, you don't need a website at the beginning of your coaching business. Focus on getting clients first through direct outreach and relationship building, then build website infrastructure when you're ready to scale.
- Teaching
Virtual Coach — Coaching Business Built on Passion
The Virtual Coach program is Eben Pagan's current business coaching system designed to help entrepreneurs harness their passions, share their gifts, and coach others to greatness while building virtual businesses.
- Teaching▶ 26:37
Teaching Accelerates Your Own Learning
Teaching accelerates your own learning because you think strategically about knowledge and consider how others will receive it. Learning with the intention to teach encodes information differently in your brain.
- Teaching
Mindset Shifts vs Scripted Performance in Teaching
Authentic teaching focuses on mindset shifts and genuine personality development, while scripted approaches use fabricated, performance-based techniques that aren't real conversations or authentic interactions.
- Teaching▶ 2:38
Teaching Reveals New Dimensions of the Material
When you teach someone and watch them apply the material, you see it from new dimensions and realize you've progressed to a different level. Teaching forces deeper understanding through practical application.
- Teaching▶ 2:53
Systematize Learning Like a Business Operation
Make sure that every day you're reading and challenging yourself to learn something new, treating your personal development with the same consistency and systematization you'd apply to business operations.
- Teaching
Life as Marketing Creates Self-Optimization Leverage
Coaching creates leverage because when your life becomes your marketing, you're naturally motivated to optimize every area - health, relationships, and learning - to become attractive to potential clients.
- Teaching▶ 0:25
What Is the Dilemma-and-Solution Content Formula
Eben Pagan realized that the business building skills he developed while scaling his dating advice company were more valuable than the original dating content, so he pivoted to teaching entrepreneurship.
- Teaching
Deserve the Partner You Want by Improving Yourself
Put in the work to become the kind of man who naturally attracts the quality of woman you desire. This means actively learning, improving yourself, and developing skills rather than waiting passively.
- Teaching
Consistent Improvement Across All Coaching Skillsets
The #1 key to creating a thriving coaching practice is consistent improvement across all important skillsets, not just focusing on one area like coaching skills, business experience, or mindset alone
- Teaching▶ 7:05
Understanding Others by Leading With Genuine Curiosity
It means starting every interaction by genuinely trying to understand the other person's perspective through questions like 'how do you feel' and 'what's your perspective' without marginalizing them.
- Teaching▶ 1:58
Selling Is the Most Important Business Skill
Professional selling is the single most important skill to learn for business success because it applies to every business situation including hiring, managing, negotiating, and performance reviews
- Teaching
How Coaches Learn Advanced Techniques from Practitioners
Struggling coaches make the mistake of either trying to master everything at once (leading to overwhelm) or focusing on just one skillset while neglecting other critical areas of their business.
- Teaching▶ 0:35
Mentoring a Disadvantaged Entrepreneur to Refresh Your Perspective
Find a disadvantaged entrepreneur who shows star potential and mentor them for free. They'll quickly implement what took you years to learn, giving you fresh perspective on your own development.
- Teaching
Teaching Accelerates Mastery by Forcing You to Clarify Your Thinking
Teaching accelerates mastery by forcing you to clarify your thinking and deepen your understanding. It also creates meaningful impact by serving others while strengthening your own expertise.
- Teaching▶ 1:19
Why Great Coaching Requires Learning Professional Sales
No, according to Eben Pagan, you almost can't be a great coach without learning professional sales because you haven't learned how people really work or how to motivate them to take action.
- Teaching▶ 6:20
Building Rapport Through Proactive Empathy in Business
Compassion, defined as proactive empathy, is possibly the most valuable business skill because it builds rapport, trust, and helps you understand others' needs so you can serve them better.
- Teaching
How Successful Coaches Build Consistent Client Streams
Successful coaches create consistent streams of clients and income by learning directly from masters who demonstrate their techniques through live coaching sessions and in-depth debriefs
- Teaching▶ 2:16
Misunderstanding Is the Rule — Assume It and Design Against It
Experts suffer from 'expert-itis' - believing the world should beat a path to their door and that they shouldn't have to do marketing because they've invested time learning information
- Teaching▶ 0:31
Start With Your Own Expertise When Choosing a First Business
Start with something you know about when choosing your first business - use your existing expertise, talents, or gifts rather than diving into completely unfamiliar territory
- Teaching
How Master Coaches Create Consistent Income Streams
Master coaches earning 6-7 figures consistently work on improving all areas of their business over time, rather than trying to do everything at once which leads to overwhelm
- Teaching▶ 3:13
Moonlight Coaching Provides Income While Building Products
Start coaching as a moonlighting job while building your information business because it provides immediate income at $100-200 per hour and serves as paid market research
- Teaching▶ 0:04
Practice More Than You Study — Nuance Only Appears in Doing
Practice more than you study. The nuanced details of coaching and information marketing are like microbiology - you can't see them until you're actually doing the work.
- Teaching▶ 0:01
Learning Self-Reliance Over Depending on Others for Education
Eben Pagan emphasizes that you must become great at finding knowledge and learning, taking complete responsibility for your own education rather than relying on others.
- Teaching▶ 22:30
Master Both Content Expertise and Copywriting to Be Heard
Master both your content expertise and copywriting skills, because having the best system means nothing if you can't communicate in a way that causes people to listen
- Teaching▶ 5:12
Teaching as an Additive Not Subtractive Experience
When you teach someone something, you learn more about it yourself, how to teach, and how they learn, plus get gratification - it's additive rather than subtractive
- Teaching
Five Things Every Powerful Coaching Session Must Accomplish
Five-star coaching sessions must accomplish five specific things: presence, processing, insight, commitment, and action to create transformation on multiple levels
- Teaching▶ 3:17
Apply Experimental Mindset Across Every Domain of Life
Applying experimental mindset across all life domains (health, business, relationships, learning, investing, spirituality, community) creates exponential momentum
- Teaching▶ 26:37
Understanding What Value Means to Your Ideal Client
Teaching everything you learn immediately accelerates your own learning because you think strategically about knowledge and consider how others will receive it
- Teaching
Mastermind Communities of Ambitious Entrepreneurs
Implementation-focused training with 12 coaching classes paired with 12 implementation modules enables immediate results rather than just theoretical learning
- Teaching▶ 1:29
You Can't Be a Great Coach Without Learning Sales
You cannot be a great coach without learning professional sales because you haven't learned how people really work or how to motivate them to take action
- Teaching▶ 14:33
Identify Expertise by What Others Seek You Out to Solve
To identify your valuable expertise, ask what you know how to do that others seek you out for and what problems you can solve that deliver real relief
- Teaching▶ 32:28
The Four Criteria That Make Prospects Pre-Sold Before You Pitch
Women want to feel protected primarily from the man they're with, not from outside threats - creating safety and comfort in your presence is crucial
- Teaching
Talent Born In You Strength Deliberately Developed
A talent is what you're born with, but a strength is what you deliberately develop from that talent through focused practice and expertise building
- Teaching
Check If Clients Already Know What They Need to Do
Check if clients already know what they need to do before providing solutions, then work on implementation rather than giving the 'Easy Button'
- Teaching▶ 1:23
Sales Is the Foundation of Great Coaching
Learning professional sales is essential for becoming a great coach because coaching itself is largely sales - the conscious, professional kind
- Teaching▶ 7:22
Seek First to Understand Before Responding in Conflict
Seek first to understand by asking questions like 'how do you feel, how do you see this, what's your perspective' without marginalizing anyone
- Teaching
Business Accelerates Personal Development Under Real-World Pressure
Building a business accelerates personal development because you must confront limiting beliefs and learn new skills under real-world pressure
- Teaching▶ 18:53
Tiern: Teaching in Order to Learn at a Higher Level
Tiern combines 'teaching' and 'learning' - it means teaching in order to learn at a higher level, then connecting your knowledge and skills.
- Teaching▶ 1:13
Teaching Right After Learning Rewires Knowledge More Deeply
Teaching something immediately after learning it changes how knowledge is wired in your brain, creating deeper understanding than just doing
- Teaching▶ 1:14
Teaching What You Learn Gets You to Simplicity on the Far Side
Teaching what you learn gets you to 'that Simplicity on the far side of complexity' where you build models you can think with and work with
- Teaching▶ 7:12
Innovation Means New Different and Better From the Customer's View
Taking a role as a professional salesperson will teach you more about what you need to succeed in business than just about any other role
- Teaching▶ 1:00
Teaching What You Learn Forces You to Organize and Simplify It
When you learn something important, immediately teach it to force yourself to organize and simplify the knowledge into a teachable model
- Teaching▶ 10:17
What You Teach Counts More Than What You Have Learned
It's not what you've learned that counts, it's what you've taught that counts - teaching forces you to build transferable mental models
- Teaching
Future Coach Combines Coaching with AI Tools
Future Coach revolutionizes coaching by combining traditional Virtual Coach training with new A.I. tools and prompting strategies
- Teaching▶ 2:47
Make Personal Development Inseparable From Professional Success
Use coaching as leverage to become your potential by making your personal development inseparable from your professional success
- Teaching▶ 5:30
Redesign Your Ideal Day Every 90 Days to Accelerate Growth
Redesign your ideal day every 90 days to continuously pull yourself up to the next level faster than almost any other practice
- Teaching▶ 2:30
Weekly Team Training Calls That Build Shared Knowledge
Weekly team training calls where leaders teach what they're learning create powerful team development and knowledge retention
- Teaching▶ 1:10
Teaching What You Learn Gets You to Simplicity on the Far Side
Teaching what you learn gets you to simplicity on the far side of complexity and builds mental models you can think with
- Teaching
AI Prompting — the New Language Coaches Must Learn
A.I. prompting is the new language coaches must learn to leverage artificial intelligence effectively in their practice
- Teaching
Why Coaching and Consulting Must Enter Every Business in 2020
Entrepreneurs and marketers need to add coaching/consulting to their business offers in 2020 for accelerated growth
- Teaching▶ 10:13
Teaching Forces You to Build Transferable Mental Models
What you've taught counts more than what you've learned - teaching forces you to create transferable mental models
- Teaching▶ 9:59
Learning Current Best Practices Instead of Reinventing
Learn and practice the current best practices in your field rather than trying to figure everything out yourself
- Teaching▶ 1:28
Learn Topics Then Teach Them to Retain Focus
Short attention spans can be leveraged by learning topics for personal development then teaching them to others
- Teaching▶ 1:43
The Learn-and-Teach Cycle Organizes Knowledge Into Models
The learn-and-teach cycle forces you to organize knowledge in a new way and simplify it into teachable models
- Teaching
Learning and Teaching Combined Skills Reveals Your Genius
This process of learning and teaching combined skills is how you develop and find your own unique genius
- Teaching▶ 6:26
Compassion as the Most Profitable Business Skill
Compassion, defined as proactive empathy, is possibly the most valuable and profitable business skill
- Teaching▶ 0:44
Business Building Skills More Valuable Than Original Expertise
The business building skills you develop can be more valuable than your original product or expertise
- Teaching
Teaching as the Deepest Form of Learning
Teaching is the most effective way to deepen your own learning and see material from new dimensions
- Teaching
Build Your Business Around Your Natural Personality Type
Build your business around your natural personality type rather than forcing an extroverted persona
- Teaching▶ 2:07
Why Speed of Implementation Is Critical in Today's World
Success grows proportionally to your development and practice of speed of implementation powers
- Teaching
Teaching Accelerates Your Own Mastery While Serving Others
Teaching accelerates mastery while deepening your ability to serve others meaningfully
- Teaching
Coaching Supports People Through Change Toward Genuine Growth
Coaching supports people through change to achieve the growth they genuinely want
- Teaching
How Qualified Headlines Beat Broad Reach for Information Businesses
Use the learn-then-teach model to create authentic expertise in your chosen field
- Teaching
Teaching Is the Fast Track to Mastery and Meaningful Business Impact
Teaching is the fast track to mastery and meaningful impact in business
- Teaching
Coaching Supports People Through Change Toward Growth
Coaching supports people through change to achieve the growth they want
- Answer▶ 4:15
Thesis Antithesis Synthesis in Business Innovation
Learn to practice both creation and destruction, invention and abandonment, attaching to new ideas while detaching from old ones. Use the dialectic process of thesis, antithesis, and synthesis to integrate seemingly opposite concepts at higher levels.
- Answer▶ 1:33
Teaching Immediately After Learning Rewires Your Brain
Teaching something immediately after learning it changes how knowledge is wired in your brain. While experts haven't mapped the exact neural changes yet, something measurable happens that makes your brain work differently in teaching mode.
- Answer▶ 1:45
Achieve Avoid Act for Client Clarity and Action
It's a method to help coaching clients get clarity by identifying what they want to achieve, what they want to avoid, and determining their next action step. This framework guides clients to their own insights about what they need to do.
- Answer▶ 2:40
Speed of Implementation Over Perfect Preparation
No. Learn something specific, then immediately put it into practice to get real-world feedback. Speed of implementation beats perfect preparation because learning without experience stays superficial and doesn't create lasting change.
- Answer▶ 9:32
Practice Decisions, Own Outcomes, Repeat Until Confident
Practice making decisions, taking responsibility for outcomes, and learning from mistakes without ego attachment. Like learning to walk, you'll fall down initially but eventually develop expertise and confidence through repetition.
- Answer▶ 10:55
Use the Exact Phrase Then Offer Two Options and Silence
Use the exact phrase: 'Based on what you told me, the next step is for you to register for my ninety day coaching program.' Then offer two options like payment method or scheduling, and stay completely silent until they respond.
- Answer▶ 2:07
Achievement Goals vs. Mastery Goals
Achievement goals are external and one-time focused (like making $100), while mastery goals are internal and repeatable (learning the skill to create $100 repeatedly). Mastery goals build sustainable wealth-creation abilities.
- Answer▶ 2:10
Concentrate All Expertise on the Customer's Key Moments
Don't disperse your knowledge across everything. Instead, take all your expertise and focus it intensely on the few specific moments that mean everything to your customers, even if they seem trivial to you as an expert.
- Answer▶ 7:10
8–12 Core Techniques Form Your Central Methodology
Offer $97 one-hour consultation sessions where you help solve their specific problem while learning about their needs. Use a satisfaction guarantee and position it as structured coaching rather than research.
- Answer
Teaching as the Fast Track to Mastery
Teaching is the fast track to mastery according to Eben Pagan. When you teach others, it sharpens your thinking and deepens your service, creating meaningful impact while accelerating your own learning.
- Answer
Teach New Material to Your Team for Best Mastery
Teach it to your team. This creates 5-10 times better mastery than just learning it yourself. Put a star next to valuable lessons and use the mantra 'teach it to my team' to remember this principle.
- Answer▶ 2:19
Improving Team Members' Personal Lives for Business Loyalty
Focus on personal life improvement rather than just business skills. Teach your team how to have better personal lives and be more effective, which creates powerful connections and loyalty.
- Answer▶ 4:34
Keeping and Growing Money Is Harder Than Earning It
According to a wealthy friend of Eben's, it's harder to keep money and grow money than it is to earn it in the first place. You need to learn all three skills or you'll lose what you earn.
- Answer
Know What Customers Value Most to Serve Real Needs
Eben Pagan teaches to ask 'What is most valuable to you?' and truly know your people in order to serve their real needs. Deep client understanding enables effective service delivery.
- Answer
Schemes Produce No Lasting Wealth Without the Right Foundation
People who focus on schemes never succeed long-term, and any money they do get is lost quickly because they haven't learned how to earn and keep money properly. These schemes promise tricks for immediate money flow but don't teach sustainable wealth building.
- Answer▶ 11:58
Use AI to Map Future Career and Skill Paths
Input your current skills and experience into AI and ask for 30 potential future careers or next skills to learn. AI can identify opportunities you might not have considered.
- Answer
You Can Accomplish More in Those Hours Than Most Do All Day
Focus on learning rather than punishment. Ask 'what did you learn?' and frame it as a cheap lesson compared to future growth.
- Quotable▶ 1:11
The Emotional Fire of Proof That You Can Do It Too
there's something that is intrinsically emotionally inspiring about seeing someone who has done it okay and then have them come back and say to you you can do that too I know you can do it I've worked with others who have done it you just have to take these few steps and then you can get there it fires you up it gets you moving
- Quotable▶ 0:04
Find a Mentor Who Mastered the Road You Want to Travel
finding a mentor someone who has gone down the road that you'd like to go down and who has achieved Mastery and who has now come back and who wants to help others go down that road is uh like I said it's probably the most powerful single kind of trick or technique you can use to transform yourself and get to the next level
- Quotable
Every Master Coach Has One Thing in Common
Every successful coach earning 6 or 7 figures a year, every Master we have ever worked with... all have one thing in common: They are life-long learners and continually work on improving their skills.
- Quotable▶ 70:11
Dating Insight From Episode 200 Mountain Top Interviews
if she takes a wooden spoon and whacks you on the tail with it right then and there you turn around by both shoulders throw her against the refrigerator and kiss her brains out
- Quotable▶ 7:12
Why Sales Is the Best Business Education Available
Taking a role or a job as a professional salesperson will teach you more about the things that you need to know to succeed in business than just about any other role.
- Quotable▶ 4:16
A-Players Question You as Hard as You Question Them
The a players or the superstars out there, they are as interested in questioning you and learning more about your business and the role as you are questioning them.
- Quotable▶ 2:27
One Skill That Pays Off Huge Over Your Business Life — Selling
If I could recommend just one single skill to learn that will pay off huge over your business life, it's the skill of professional selling.
- Quotable▶ 1:13
How Teaching Rewires Learning in Your Mind
if I learn something and I immediately go teach it to someone else somehow it changes the way it's coded or wired inside of my mind
- Quotable
Value Creation Starts with What the Client Defines as Valuable
Most coaches are not willing to consistently improve to create real, lasting success. So most coaches end up with crappy results.
- Quotable
Compassion Is the Business Skill That Makes the Most Money
I often teach that the most valuable business skill, the business skill that can make you the most money is compassion.
- Quotable▶ 0:58
Teaching Others Who Then Surpass Your Level
they'll teach them everything that it's taken you 20 years to learn they'll implement it and they'll blow right by you
- Quotable▶ 1:14
Teaching Gets You to Simplicity Beyond Complexity
when you learn something and then you teach it is that you you get to that Simplicity on the far side of complexity
- Quotable▶ 0:44
Business Building Skills as More Valuable Than Niche Expertise
what I had learned about building a business might even be more valuable than what I had learned about dating
- Quotable▶ 2:09
Learning for Yourself First, Then Teaching What You Discovered
I can go learn something for myself to kind of make myself more so successful and then I can go teach it
- Quotable
Virtual Masterclass — Turning Expertise Into a Coaching Career
Virtual Masterclass is all about turning your expertise into a lucrative coaching career or service line
- Quotable▶ 2:07
Learn Something for Yourself Then Go Teach It
i can go learn something for myself to kind of make myself more successful and then i can go teach it
- Quotable▶ 1:17
Selfless Teaching as the Ultimate Learning Method
teaching is such a great way to learn such a fantastic way to learn and being selfless and teaching
- Quotable▶ 26:48
Coaching vs Therapy — What They Are and Why It Matters
if you teach something, you not only learn it, but you also learn it at a higher level
- Quotable▶ 6:31
Compassion Possibly the Most Valuable Business Skill
possibly the most valuable and profitable business skill is compassion
- Quotable
Teaching — The Fast Track to Mastery and Meaningful Impact
Teaching—The Fast Track to Mastery and Meaningful Impact
- Quotable
Future Coach Is Revolutionizing the Coaching Industry
Future Coach is REVOLUTIONIZING the coaching industry!