Eben PaganDiscovery Hub

What are the most profitable niches for information products?

Eighty to ninety percent of information product sales come from three mega niches: health and fitness, relationships and dating, and money, business, and finance. Within those three, there are 29 specific sub-niches that represent multi-million dollar opportunities. The economy has also gone through what I call 'mass nicheification' — businesses increasingly need specialists for highly specific problems rather than generalists. This creates high-value opportunities for modern experts who master micro-niches. The mistake most people make is trying to help everyone, which means their message resonates with no one. Focus your expertise intensely on 5–10 high-value customer problems and apply everything you know to understanding those specific situations.

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Eighty to ninety percent of information product sales come from three mega niches: health and fitness, relationships and dating, and money, business, and finance. Within those three, there are 29 specific sub-niches that represent multi-million dollar opportunities. The economy has also gone through what I call 'mass nicheification' — businesses increasingly need specialists for highly specific problems rather than generalists. This creates high-value opportunities for modern experts who master micro-niches. The mistake most people make is trying to help everyone, which means their message resonates with no one. Focus your expertise intensely on 5–10 high-value customer problems and apply everything you know to understanding those specific situations.