Teaching
Virtual Coach Integrates Digital Marketing With Coaching Certification
Virtual Coach's key differentiator from other coaching certifications is its deep integration of digital marketing and online business building, taught by a master marketer who has generated over $100 million online
Development Speed Outpaces Copycats
Most businesses don't develop quickly, so when you do, it becomes your differentiator. Development speed allows you to stay ahead of competitors who can copy static products but struggle to match rapid innovation.
Teaching
Create for One Person First Then Sell to Many
Create your information products for one specific person first to ensure high individual value, then sell that same product to many people. This approach makes content feel personally tailored rather than generic.
Teaching
Opportunity Book Bonus — Online Course and Live Workshop
When you buy the book from Eben's website, you get an entire online course, a live workshop called 'The Best Opportunities of 2018', a video series on finding your Big Idea, and discounts on additional training.
Teaching
What Counts as an Information Product
Information products include books, ebooks, video trainings, podcasts, webinars, online classes, coaching programs, CDs, DVDs, and any format that packages knowledge to help others achieve specific results.
Teaching
Build or Buy: Choose the Fastest Path to Market
Choose whichever option allows you to test fastest. If creating your own product will take a long time, consider buying wholesale, striking shipping deals, or doing affiliate relationships instead.
The Personal Publishing Revolution Eliminated Barriers to Info Products
The personal publishing revolution has eliminated traditional barriers to creating and distributing information products, allowing individuals to build entire businesses from a single laptop.
Internet Enables Scalable High-Ticket Digital Delivery
The internet enables scalable digital delivery where you can charge whatever your training is worth - $1,000-$3,000+ for business education that generates hundreds of thousands in revenue
Teaching
Why the DIY Approach to Coaching Is a Chaotic Mess
Virtual Coach opens for enrollment only once or twice per year during specific launch windows, with the 2025 window running from October 27th to November 11th at a launch price of $1,497
Information Businesses Need All Components Connected Before Results Appear
Information product businesses require building and connecting all components before they start generating results - persistence is needed until you see first sales and website visitors
Information Products Let Experts Help Create and Distribute Knowledge
Information products allow you to get others to help create your products, and it's advantageous to them because they get positioning as experts and distribution for their knowledge.
Expanding One Ebook Chapter Into an Entire Product
Eben's original Double Your Dating ebook contained most of his best ideas, and he expanded the business by taking individual chapters and creating entire products around each concept
Products That Sell Themselves Are Built on Customer Fear and Gaps
Products that sell themselves are designed by deeply understanding customer fears, frustrations and gaps in available solutions rather than creating what you think people want
Translating Your Expertise Into Value Customers Can Recognize
The profitability of information products is a function of your ability to translate and communicate value to customers who don't inherently know how to value information.
Information Products: Rapid Testing Minimal Investment Easy Iteration
Information product businesses have unique advantages including rapid testing capabilities, minimal investment requirements, and easy iteration when something doesn't work
Ten Chapters Organized Around Strongest Emotional Needs First
Structure your information product with 10 chapters focused on the strongest emotionally driven needs, organized in logical learning order with highest impact ideas first
Information Products Sell from Twenty Dollars to Twenty-Four Thousand
Information products can be profitably sold across an enormous price range, from $20 books to $24,000 coaching programs, with value determining price rather than format
Lead With Pain — People Are Twice as Motivated by Fear
Business success requires focusing on both creating high-value products/services AND marketing/selling them - without both, you'll create only 1-10% of possible money
Information Products as the Fastest Niche to Monetize
Information products are the best niche for making money fast because you can identify problems, create solutions quickly, and sell globally for very little money
Teaching
Package Secret Techniques Into Mass-Deliverable Products
Package your secret techniques and insider knowledge into downloadable products that can be mass-delivered rather than keeping them exclusive to paying customers
Digital Training Records Once Delivers to Many
Information products and digital training create ideal money-making systems because you record once but deliver to many people without being physically present
Teaching
Why Experts Fail at Information Products
Most experts fail at creating information products because they try to dump all their knowledge into one product instead of focusing on specific customer needs
ClickBank as Education in What Information Products Are Selling
ClickBank's marketplace allows you to see how different offers perform relative to each other and provides education in what's selling in information products
Build Your Own Miniature University on Your Topic
You can design your own miniature university on your topic and teach from the comfort of your computer, with no limits except your own action and success.
Complete Communications Have Introduction, Teaching, and Wrap-Up
Complete communications must include introduction, conceptual and practical teaching, and action-oriented wrap-up to be self-contained and understandable
Information Products Can Be Made from Anywhere
Information products offer unprecedented freedom and flexibility since they can be created, marketed, and delivered from anywhere with basic technology
Create for One Person Then Scale to Many
Create it for one, then market it to all of them - when you create your product for one person, you make something much higher value for your customer.
Teaching
Affiliate Programs Let You Enter Markets Without Creating a Product
Affiliate programs provide immediate market entry without product creation, allowing entrepreneurs to start selling and earning commissions instantly
One Concept Repurposed Across Ten-Plus Content Formats
A single concept can be repurposed across 10+ different content formats including email newsletters, blog posts, podcasts, webinars, and free reports
Teaching
AI Compresses 90-Day Programs into Six Higher-Converting Weeks
AI can significantly reduce course delivery time while improving results - condensing programs from 90 days to 6 weeks while increasing conversions
Teaching
$6,250 Training Video Outvalues a $500 Sales Call Over Five Years
A training video worth $6,250 over five years outvalues a $500 sales call, demonstrating how content creation scales beyond individual transactions
ClickBank Shows Top-Performing Information Products Right Now
ClickBank marketplace shows you the top performing information products that are selling the most and converting the best right now in any category
Money, Health, Relationships Sell 5–20x More Than Other Niches
Three mega-niches dominate information product sales: money/business, health/fitness, and relationships, selling 5-20 times more than other niches
Every Business Is an Information Business
Every business is an information business - even if you sell physical products, you can create educational content about your products or industry
Build Products by Interviewing Customers Not Extracting Your Knowledge
Build products by interviewing customers and creating custom-tailored solutions, not by getting your knowledge out because you think you're smart
Teaching
Create Digital Versions of Yourself That Help People Forever
You can create digital versions of yourself that live forever and help people through content like videos, podcasts, blog posts, and masterminds
Teaching
Synthesizing Knowledge Into Digital Products That Build Authority
Create digital products by synthesizing your knowledge in an accessible way that builds trust and establishes you as the authority in your niche
Teaching
Create Multiple Product Categories for One Core Solution
Create multiple product categories addressing different aspects of your core solution rather than trying to solve everything with one product
Information Products — a Multi-Hundred Billion Dollar Opportunity
Information products represent a multi-hundred billion dollar opportunity as traditional education systems cannot keep up with rapid change
Three-Step Formula for Information Marketing Success
The three-step formula for information marketing success: identify valuable knowledge, target specific niches, create high-value products
Anchor Information Products to the Real, Tangible, and Measurable
When selling information products, you must anchor everything to the real world and make it tangible, specific, external and measurable
Teaching
Linking Products in a Curriculum for Progressive Development
Link products together in a curriculum format to guide customers through multi-step development rather than offering isolated solutions
Information Products Stay Recession-Resistant with Long-Term Viability
Information products perform well even during economic downturns, making them recession-resistant businesses with long-term viability
Lipstick on a Pig: Marketing Mediocre Products
Most people try to 'put lipstick on a pig' by using marketing to sell mediocre products instead of creating high-value products first
Teaching
Virtual Businesses Scale From Single Product to Multi-Million Dollar
Virtual businesses can scale from a single digital product to multi-million dollar enterprises with the right systems and strategies
Teaching
Creating Each Product as Its Own Defensible Category
Transform your product strategy from a product line to a product curriculum by creating each product as its own defensible category
Self-Made Wealth Course Outsold the Program It Came From
Self-Made Wealth course, discovered through customer listening, made more money than the original Ignition program it was part of
Content Defined as Bite-Sized Consumable Knowledge
Content is defined as a bite-sized chunk of knowledge that's been expanded and put into a format easily consumable by customers
Teaching
Scalable Methods Can Reach Tens of Millions Globally
Impactful business methods can scale to reach tens of millions of people globally through proper distribution and teaching
Teaching
Digital Products Create True Location and Time Freedom
Digital products can generate passive income while you focus on other activities, creating true location and time freedom
Teaching
Information Products Generate Sales 24/7 Through Online Automation
Information products can generate sales 24/7 automatically through online systems, creating true passive income streams
Design Products as Packaged Solutions to Customer Pain
Design products as packaged solutions providing results or relief from customer pain, not products for product's sake
One Core Concept Becomes 30-Minute to Hour-Long Trainings
One core concept can easily generate 15-30 minute trainings or even hour-long content pieces when properly serialized
Build Minimal Products and Test Before Investing
Create minimal functional products first and test in the real world before investing heavily in development
Teaching
Using Product Bundles to Justify Higher Price Points
Creating product bundles with bonus materials can justify higher price points and increase perceived value
Launch Every Product as the First of Its Category
Try to launch every new product as its own category, saying "this is really the first product of its kind"
Teaching
A PDF Ebook With Bonuses Can Be a Profitable Digital Product
A simple PDF ebook with bonuses can be a profitable digital product without requiring print publication
Schedule a Live Training to Force Product Completion
Schedule a live training event to force completion of your information product by a specific deadline
Use Affiliate Marketing to Test Niches Before Building Your Own Product
Use affiliate marketing to test niches and learn marketing without creating your own products first
Teaching
Teaching as the Deepest Form of Learning
Teaching is the most effective way to deepen your own learning and see material from new dimensions
Content as the Logical Building Block of Products
Content is the logical extension of a complete concept and serves as the building block of products
Pre-Sell Before Creating to Force Completion
Pre-sell your products before creating them to force completion through external pressure
Teaching
Building a Multi-Million Dollar Business From One Product
Building a multi-million dollar business can start from a single information product
Simple Product Scaled Exponentially with Right Business Model
A simple dating advice book can scale exponentially with the right business model
Answer
Start With What You Already Know When Choosing Your First Market
Start with something you already know about rather than diving into unfamiliar territory. If you're good with money, help people with financial problems. If you're skilled at fixing cars, start a car-related business. Alternatively, test markets through affiliate marketing before creating your own products.
Answer
Category Creation Attracts Premium Clients and Partners
Creating a category positions you as the originator and leader, which attracts premium partnerships and clients. People prefer to work with number one in a category. Instead of being one of many similar products, you become the obvious choice when presenting to bigger companies and financial experts.
How Physical Product Sellers Become Information Marketers
Every business can become an information business by creating educational content about their products or industry. Golf club sellers can teach better golf techniques, restaurants can share recipes, and any business can educate customers about making better purchasing decisions.
Systems That Create Value Without Trading Time
Focus on building systems that create value rather than doing all the work yourself. The formula is: System creates value, creates money. Examples include digital products, information training, and scalable services that deliver value after initial creation.
Answer
Digital Products Sell Worldwide While You're Away
Digital products like ebooks can generate sales automatically while you're doing other activities, creating location and time freedom. Once created and uploaded, they can sell to customers worldwide without your direct involvement.
Good Products Ask How to Get Them — Not Whether to Buy
If you need to talk prospects into buying it, it's not a good product. Good products immediately telegraph their benefit, causing prospects to ask 'how can I get that?' The best information products are bought, not sold.
Frame Digital Pricing Against Live Training Cost
Reference what you would charge for live training, then position your digital product as a bargain. For example, 'If this was live training, I'd charge $2,000, but because it's digital, I can offer it for much less.'
Product and Marketing Work Pays Hundreds Per Hour
products and creating marketing when it's done right, this is where you're earning hundreds and thousands of dollars per hour of time, not a few dollars per hour because you're doing some repetitive task
Development Speed Is the New Competitive Advantage
Nowadays, development, it is competitive advantage in business. Because most don't develop very quickly. When you do, it becomes your competitive advantage.
Information Products Perform Well Even in Down Economies
you can literally start creating information products and information products also tend to do well even in down economies
Quotable
Creating Knowledge Products and Result Products Not Info Products
We don't wanna just create information products. We wanna create knowledge products. We wanna create result products.
Your Biggest Business Opportunities Are Still Undiscovered
Your biggest opportunities for online products, distribution, and marketing have yet to be created and discovered.
Quotable
Turning Passions Into Both a Living and a Legacy
inspiring you to turn your passions into both a living AND and legacy
