Eben PaganDiscovery Hub

Three mega-niches dominate information product sales: money/business, health/fitness, and relationships, selling 5-20 times more than other niches

These three niches correspond to Maslow's hierarchy of needs - security, health, and relationships. If you lack any one of these, all your attention goes to fixing it, creating irrational emotional buying behavior.

1Taught in programs0Clip evidence5Related concepts
These three niches correspond to Maslow's hierarchy of needs - security, health, and relationships. If you lack any one of these, all your attention goes to fixing it, creating irrational emotional buying behavior.