“When powerful needs arise, people regress to primitive thinking states that are far more motivating than higher-level needs — like a mother gaining superhuman strength to lift a car off her trapped child”
About Abraham Maslow
Abraham Harold Maslow ( MAZ-loh; April 1, 1908 – June 8, 1970) was an American psychologist who created Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. Maslow was a psychology professor at Cornell University, Brooklyn College, Brandeis University, The New School for Social Research, and Columbia University.
Relevant Clips10
- Teaching▶ 4:22
Primitive Brain States Triggered by Powerful Needs
When powerful needs arise, people regress to primitive thinking states that are far more motivating than higher-level needs — like a mother gaining superhuman strength to lift a car off her trapped child
- Teaching▶ 2:44
Deficiency Needs Are More Motivating Than Growth Needs
Maslow's deficiency needs (survival, security, approval, sex) are experienced like hunger or physical pain and are more motivating than higher being needs like self-actualization
- Teaching▶ 3:58
Three Mega-Niches Drive 80–90% of Info Product Revenue
The three mega-niches of health, relationships, and money generate 80-90% of information product revenue because they correspond to basic human survival needs
- Teaching▶ 1:04
Money, Health, Relationships Sell 5–20x More Than Other Niches
Three mega-niches dominate information product sales: money/business, health/fitness, and relationships, selling 5-20 times more than other niches
- Teaching▶ 8:47
Unmet Deficiency Needs Haunt You Until They Are Fulfilled
When you have an unmet deficiency need from the lower levels of Maslow's pyramid, you are literally haunted by it until it gets fulfilled
- Teaching▶ 3:50
Unmet Lower Needs Create Fear That Blocks Success
Unmet lower needs create fear, anxiety, and old brain drives that distract you, trip you up, and keep your hands off the prize
- Teaching▶ 3:49
How to Increase Perceived Product Value
Lower needs must be met first because fear and anxiety will keep distracting you and keep your hands off the prize
- Teaching▶ 3:22
Self-Actualization as Operating Without Fear
Self-actualization occurs when you're no longer afraid and operate at a very high level of effectiveness and power
- Teaching▶ 11:22
Three Evolutionary Drives Behind Human Motivation
Behind power, affiliation, and achievement are three evolutionary drives: survival, sex, and social status
- Teaching▶ 3:22
Self-Actualization as Operating Beyond Fear
Self-actualization is when you're no longer afraid and operate at a high level of effectiveness and power