Eben PaganDiscovery Hub

The profitability of information products is a function of your ability to translate and communicate value to customers who don't inherently know how to value information

Eben explains the profit progression: physical books at $10-20 have minimal profit after printing and shipping costs, while ebook downloads of the same content have substantially more profit, monthly interview CDs at $47 have even more, and programs like his $2,000 Altitude Home Study have maximum profitability.

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Eben explains the profit progression: physical books at $10-20 have minimal profit after printing and shipping costs, while ebook downloads of the same content have substantially more profit, monthly interview CDs at $47 have even more, and programs like his $2,000 Altitude Home Study have maximum profitability.