Self-Made Wealth course, discovered through customer listening, made more money than the original Ignition program it was part of

While creating Ignition with 10 different teachers, Eben realized 'there's an even deeper problem underneath this, which is these people starting businesses don't understand money.' He created Self-Made Wealth as part of Ignition, and 'Self-Made Wealth has gone on to make a lot more money and sell a lot more than the ignition program ever did.'