Layer niche-selection strategies — the more you stack, the higher your odds of a winning market
Niche testing, customer research, narrow focus, problem-solving orientation, mega-niche selection, beginner appeal — alone, any one of these helps. Layered together they dramatically increase your odds of success. And once you've found the niche, name the category: Eben created 'dating advice for men' and named the whole space.
Relevant Clips3
- Teaching3:13
Layer Niche Selection Strategies to Boost Success
Layer multiple niche selection strategies together - niche testing, customer research, narrowing focus, problem-solving orientation, mega-niche selection, and beginner appeal - to dramatically increase success probability
- Teaching
Target Groups Who Already Want to Buy
Entrepreneurs universally make the mistake of choosing target markets by planning who should buy their products instead of finding groups of people who already want to buy something
- Teaching12:40
Name the Category You Create
Once you create your category, name it to mark it out in customers' minds - Eben created and named the category of 'dating advice for men' online, establishing leadership position.