The three mega-niches that dominate information product sales are health and fitness, dating and relationships, and money and business because they address fundamental human needs of survival, reprodu

Eben states that 'people buy information products, ebooks, audio programs, training, coaching, advice on those topics most of all because that's how we evolved' and that only '10 or 20% of information products probably sell in other topics and special interests and hobbies'