Coaching Packages
StrategyCoaching packages should be structured with a three-part guarantee framework that specifies the exact result clients will achieve, what happens if they don't get that result, and what actions are required from the client. Packages should target a narrow niche of clients who can afford premium fees rather than trying to serve everyone.
About Coaching Packages
Coaching packages should be structured with a three-part guarantee framework that specifies the exact result clients will achieve, what happens if they don't get that result, and what actions are required from the client. Packages should target a narrow niche of clients who can afford premium fees rather than trying to serve everyone.
Research from Dennis Waitley's work with Olympic athletes and Viktor Frankl's experiences demonstrate that psychological techniques and perspective shifts can manufacture optimism and results even in challenging circumstances, supporting the effectiveness of structured coaching approaches.
Perspective
“Coaches should cast a wide net to attract as many potential clients as possible”
Narrow your niche to focus only on clients who can afford to pay high fees
Evidence 3
High-performing athletes and successful people have the ability to manufacture their own optimism through deliberate psychological techniques
Dennis Waitley's research with Olympic athletes in his famous program 'The Psychology of Winning' found this as a key di
From: 2 Tricks To Manufacture OptimismOptimism can be manufactured even in the most dire circumstances through internal comparison and perspective shifts
Viktor Frankl in concentration camps found joy in getting an extra pea in his soup, demonstrating that optimism comes fr
From: 2 Tricks To Manufacture Optimismat 2:05Create a three-part guarantee structure: the specific result they'll get, what happens if they don't get it, and what you need them to do
Eben outlines the framework: first part is 'they're going to lose 20 pounds their dog's going to stop barking they're go
From: How to Talk About Money with Confidenceat 4:40Questions Answered
How should coaches target their niche market
Narrow your niche to focus only on clients who can afford to pay high fees and invest in high-ticket coaching packages. You should exclude many potential clients rather than trying to serve everyone.
From: 7 Minutes to Find Your Niche Market to Grow Your Coaching Business
Evidence
Research from Dennis Waitley's work with Olympic athletes and Viktor Frankl's experiences demonstrate that psychological techniques and perspective shifts can manufacture optimism and results even in challenging circumstances, supporting the effectiveness of structured coaching approaches.
Related Concepts
Source Content 2
2 Tricks To Manufacture Optimism
How to Talk About Money with Confidence