“The job mentality of 'show up, do your work, get a paycheck' doesn't work in business - in jobs, someone else handles optimization and risk, but as a business owner, you're responsible for making sure every part works or the business breaks and you don't make money.”
About Entrepreneur
Eben Pagan's working definition: someone whose work depends on recognizing and creating opportunity, not on a job description. His teaching is organized around the claim that opportunity is changing — and increasing — for people who learn to see it, which is why his 30+ programs structure the same core curriculum across starting, growing, digital products, marketing, money, and living.
Eben built over ten different online brands and businesses to the million-dollar level and has devoted years to studying opportunity creation, developing comprehensive training programs across four core business domains with 30+ individual programs.
Misconception
“Entrepreneurial success comes from luck, natural talent, or being in the right place at the right time”
Opportunity creation and recognition should be made a formal study with proven strategies and techniques that can be systematically learned
What clients say5
“Eben brought me from a wandering entrepreneur ($50k in”
Eben brought me from a wandering entrepreneur ($50k in debt) to launching a business that I ultimately sold for $550,000 within 2 years. The kicker is that I met the buyer at the Guru Mastermind in 2010. Eben’s mentorship has literally been the best investment I’ve ever made.
Nick Unsworth
“Opportunity is a book that every single entrepreneur should”
Opportunity is a book that every single entrepreneur should read.
Jimmy Naraine
“In the world of online entrepreneurship — Eben Pagan is one”
In the world of online entrepreneurship — Eben Pagan is one of the most original, brilliant thinkers out there. Opportunity is a must-read for anyone who wants to ‘make it’ online.
Larry King
Relevant Clips221
- How-To
How to Create Eben Pagan's 90-Minute Morning Success Ritual -- A comprehensive morning routine that addresses physical, emotional, and logical renewal for peak entrepreneurial performance
- How-To
How to build lasting security instead of chasing money -- A framework for entrepreneurs to focus on building systems that create lasting wealth rather than short-term money accumulation
- How-To
How to combine passion and opportunity in your entrepreneurial journey -- A framework for identifying and leveraging the intersection between personal passion and market opportunities
- How-To
How to Manage Star Performers with Entrepreneurial Leadership -- Eben Pagan's method for attracting and retaining high-performing team members through freedom-based management
- How-To
How to develop emotional flexibility for business success -- Framework for building self-regulation skills that enable entrepreneurs to navigate uncertainty with grace
- How-To
How to Maximize Entrepreneurial Productivity -- A systematic approach to focusing on high-value activities while maintaining energy through proper rejuvenation cycles
- How-To
How to Practice Complete Daily Mindfulness for Entrepreneurs -- A comprehensive attention practice that builds conscious willpower and focus for business success
- How-To
How to Handle Salary Negotiations Without Destroying Trust -- A framework for entrepreneurs to negotiate with employees while maintaining trust and relationships
- How-To
How to Develop Entrepreneurial Opportunities -- A framework for systematically developing your ability to recognize and capitalize on business opportunities
- How-To
How to Develop an Entrepreneurial Mindset -- Shift from product attachment to opportunity identification for consistent business success
- How-To
How to Practice Skill Optimism -- A systematic approach to developing optimism as a learnable skill for entrepreneurial success
- How-To
How to develop an entrepreneurial identity -- A framework for shifting from employee mindset to creator mindset
Show 209 more
- Teaching▶ 3:13
Why the Job Mentality Fails in Business
The job mentality of 'show up, do your work, get a paycheck' doesn't work in business - in jobs, someone else handles optimization and risk, but as a business owner, you're responsible for making sure every part works or the business breaks and you don't make money.
- Teaching▶ 10:03
Why Copycats Cannot Threaten Entrepreneurial Thinkers
When you think like an entrepreneur rather than being attached to one product, competitors and copycats don't devastate you. You realize you can create more good ideas than people can steal, so you always have new opportunities to pursue.
- Teaching▶ 7:55
Modern Internet Business Requires Mastering Multiple Complex Systems
Modern business requires understanding multiple complex systems - unlike a blacksmith 200 years ago, internet entrepreneurs must master websites, traffic, products, and sustainability in a world where ideas can be copied instantly
- Teaching
Most Entrepreneurs Build the Facade Before Laying the Foundation
Most entrepreneurs focus on visible aspects rather than foundations because foundation work isn't obvious or immediately rewarding. They want to start with the facade or furniture rather than doing the massive prep work required.
- Teaching
Most Products Fail Because Creators Build What They Think Customers Want
Most new products and businesses fail because entrepreneurs don't understand exactly what customers want and need - they create products based on what they think customers should want rather than what customers actually desire
- Teaching▶ 10:26
Cambrian Explosion of Dynamic Niches and Specialization
We're experiencing a Cambrian explosion of dynamic change creating new niches and specializations. Like the biological Cambrian explosion, this creates rapid evolution pressure and massive new opportunities for entrepreneurs.
- Teaching▶ 13:20
Why Entrepreneurs Win When Old Strategies Fail
You can't make money in the past because what used to work no longer works. The winning strategy for the future is becoming an entrepreneur as they become the superheroes getting fame, fortune, and creating opportunities.
- Teaching▶ 5:27
Job Economy Is Crumbling — Entrepreneurs Create Security
The job economy and manual labor economy is crumbling because large companies are no longer stable and predictable. Job security is becoming extinct while entrepreneurs create more security through value creation.
- Teaching
Why People Seek Confirmation Instead of Correction
People naturally look for confirmation that they're right rather than examining where they're wrong. This prevents growth and learning because we avoid uncomfortable feedback that could actually help us improve.
- Teaching
Virtual Coach Designed for Four Specific Coaching Archetypes
The program is specifically designed for aspiring coaches, established coaches with inconsistent income, experts wanting to scale beyond trading time for money, and entrepreneurs looking to add coaching offers
- Teaching
Commitment Bias Makes Entrepreneurs Blind to Failure the Longer They Build
The commitment and consistency principle causes humans to adjust their self-image to fit their actions, making entrepreneurs more convinced and blind to failure the longer they work on untested projects
- Teaching▶ 4:20
Eben Pagan's Definition of an Entrepreneur
An entrepreneur is someone who creates profitable businesses. This means they innovate rather than copy, build entities that meet others' needs successfully, and generate more value than they consume.
- Teaching▶ 8:22
Creative Destruction: Entrepreneurs Topple Stable Markets
Creative destruction is when entrepreneurial, creative thinking people jump into niches and take away market share from what used to be stable businesses, causing large bureaucracies to crumble.
- Teaching▶ 4:15
Creator and Destroyer as Complementary Roles
Entrepreneurs must be both creators and destroyers, visionaries and iconoclasts, constructors and deconstructors - these aren't paradoxes but complementary skills that work together in practice.
- Teaching▶ 6:04
Why Marketing Must Speak One-to-One
Use the 'everything is a test' mindset - never assume anything will work and only invest the minimum needed to test market. If you can't make it work small, you probably can't make it work big.
- Teaching▶ 2:03
Two Conflicting Parts Every Entrepreneur Has
Most entrepreneurs have two prevalent conflicting parts: the safety-seeking part that wants to stick with what has worked, and the risk-taking part that wants to innovate and try new things
- Teaching▶ 7:50
Shifting from Employee Output to Entrepreneurial Value Creation
Entrepreneurs must shift from a work-for-pay employee mindset to focusing on results, then value creation, then identifying the specific high-value activities that create the most impact
- Teaching▶ 1:43
Products and Marketing as the Highest-Paid Activities
Products and marketing are the highest-paid activities for entrepreneurs, earning hundreds to thousands of dollars per hour versus repetitive tasks that pay only a few dollars per hour
- Teaching▶ 4:55
Entrepreneurs Who Separate Identity from Product Spot Opportunities Faster
Successful entrepreneurs separate themselves from their business and product, seeing themselves as problem solvers and opportunity identifiers rather than becoming personally attached
- Teaching
How the Employee Mindset Limits Entrepreneurial Thinking
The employee mindset creates unconscious programming where people expect immediate payment for time worked, which limits entrepreneurial thinking about value creation and scalability
- Teaching
Target Groups Who Already Want to Buy
Entrepreneurs universally make the mistake of choosing target markets by planning who should buy their products instead of finding groups of people who already want to buy something
- Teaching▶ 10:47
First Time in History — Run an Entire Business From Home Alone
Individual entrepreneurs can now start and run entire businesses from home using available tools, representing the first time in human history this level of independence is possible
- Teaching
Opportunity Is an Act of Creativity, Not a Favorable Circumstance
Opportunity is an act of creativity, not a favorable circumstance that happens to you - you create opportunities by bringing creativity to situations and making them work for you
- Teaching▶ 21:33
Entrepreneurs Fall in Love With Products Nobody Wants
Most entrepreneurs fail because they fall in love with their product and try to sell it without testing if anyone wants it, spending weeks, months, or years beating a dead horse
- Teaching
Playing Business Instead of Generating Actual Customers
Most entrepreneurs waste time 'playing business' by focusing on business names, business cards, website colors, and other details that don't directly generate customers or sales
- Teaching▶ 6:43
Projecting Sophistication Onto Average Customers Is a Mistake
Most business owners make the mistake of projecting themselves onto their customers, assuming customers are educated, sophisticated, and as interested in the product as they are
- Teaching▶ 11:24
Why You Can't See Entrepreneurship Until It's Assembled
Entrepreneurship emerges when you learn all key skills and put them together - you cannot see the system working until the complete system is assembled and running successfully
- Teaching▶ 6:08
Speed of Implementation Separates Successful Entrepreneurs
Speed of implementation is the key trait that separates successful entrepreneurs from others - it means taking action immediately when you get a great idea rather than waiting.
- Teaching▶ 10:03
Entrepreneurs Create Opportunities and Value for Others
An entrepreneur is someone who creates opportunities and value for themselves and others, takes calculated risks, and balances the needs of customers, business, and themselves.
- Teaching▶ 2:43
Most Business Owners Create Jobs for Themselves Not Businesses
Most business owners become technicians with jobs, not entrepreneurs with systems - the poodle clipper opens a poodle clipping business but just creates a job for themselves
- Teaching▶ 0:30
Proactive Visioning as a Practiced Leadership Skill
Proactive visioning is a skill that must be practiced - going out into the future in your mind, imagining how things can be different, and then working to create that vision
- Teaching▶ 14:22
Creator and Prime Mover — the Entrepreneurial Identity
Having an entrepreneurial identity means seeing yourself as a creator and prime mover rather than just another person adapting to circumstances or competing in the rat race.
- Teaching▶ 12:57
Becoming an Entrepreneur Means Jumping from the Nest
Becoming an entrepreneur is like jumping out of the business nest - taking responsibility instead of relying on someone else to innovate, find opportunities, and take risks
- Teaching
Entrepreneurs See Gaps Where Others See Inconvenience
Entrepreneurs see gaps, problems, and frustrations as opportunities rather than obstacles, constantly looking for places to create value where others see only inconvenience
- Teaching▶ 11:33
Why Entrepreneurs Must Keep Testing Until Something Works
Most things in business don't work, which is why entrepreneurs must keep trying different approaches until they find what works, similar to Edison's light bulb experiments.
- Teaching▶ 8:54
Scalable Products Deliver Massive Value to Many
Successful entrepreneurs create products and services that can be replicated over and over to deliver massive value to many people, rather than just trading time for money
- Teaching▶ 3:08
Training Family to Respect Home Work Boundaries
Virtual business owners must actively train friends and family to respect work boundaries, as they don't naturally understand the importance of focused work time at home
- Teaching▶ 14:43
What-If Learners Are Entrepreneurs Who Implement and Leave Early
What If learners are entrepreneurs who want to take knowledge into the world and get results - they'll leave training early once they get what they need to implement
- Teaching
Entrepreneurial Skills Applied to Global Social Impact Challenges
Major global initiatives require entrepreneurial skills applied to social impact, focusing on conflict resolution, health coordination, and climate change solutions
- Teaching▶ 10:07
Entrepreneur Identity Survives Competitors and Copycats
When you see yourself as an entrepreneur, setbacks like competitors or copycats don't devastate you because you know you can create more ideas than people can steal
- Teaching▶ 5:52
Never Delegate Marketing Entirely
Marketing requires ultimate attention and discipline and should never be delegated entirely - successful business owners keep their finger on the pulse of marketing
- Teaching
Any Skill Is Learnable If You Take Responsibility for Your Own Education
The assumption that you can learn any skill if you believe it's possible and take responsibility for your own education is the foundation of entrepreneurial success
- Teaching▶ 6:49
Balancing Customer, Business, and Personal Needs
Entrepreneurs must learn to balance three completely distinct sets of needs: the needs of customers, the needs of the business itself, and their own personal needs.
- Teaching▶ 1:09
Fear of Failure Is the Primary Obstacle to Income Success
Fear of failure, rejection, and loss of control prevents entrepreneurs from taking action in the first place, making it the primary obstacle to income success
- Teaching▶ 47:36
The Real Value Entrepreneurs Create Through Products and Services
Entrepreneurs create everything from life-saving medicines to everyday items like computers, chairs, and microphones that make life easier and more enjoyable.
- Teaching▶ 3:19
Entrepreneurs Move Resources Toward Higher Productivity
Entrepreneurs move materials, capital, and people to higher levels of productivity by asking how things could be done better and where inefficiencies exist
- Teaching▶ 9:49
Entrepreneurship Requires Business and Financial Adulthood
Entrepreneurship requires reaching business and financial adulthood - being ready to not have enough money in the bank and realizing no one will rescue you
- Teaching▶ 12:37
Affiliate Marketing — Automated Tracking and Testing Without Creation Risk
Affiliate marketing provides automated tracking and lets you test multiple products without creation risk - many successful entrepreneurs started this way
- Teaching
Entrepreneurship Education Built on Real Experience
Entrepreneurship education should focus on teaching proven strategies and techniques for business, marketing, and wealth creation based on real experience
- Teaching
Entrepreneurship at the Leading Edge of Self-Responsibility
Entrepreneurship is at the leading edge of self-responsibility, requiring complete ownership of your situation, decisions, thoughts, actions, and results
- Teaching▶ 2:46
Money Is Exchanged for Value — Find Niches With Real Needs
Money is given in exchange for value, not created directly, requiring entrepreneurs to find niches where they can create value for groups with real needs
- Teaching▶ 26:16
Successful People Love Their Work So Much They Never Stop
Successful people love their work so much they do it all the time, even when they don't have to, while unsuccessful people look for schemes to avoid work
- Teaching▶ 8:22
Turn Costly Team Mistakes Into Expensive Education
When team members make costly mistakes, respond with curiosity about lessons learned rather than anger, turning expensive errors into valuable education.
- Teaching
Self-Direction Skills for Virtual Business Owners
Virtual business owners must develop strong self-direction and management skills since the accountability structures of traditional offices don't exist
- Teaching
Stop Training People That You're Available Anytime
Most entrepreneurs have programmed others that they're available anytime - this programming must be stopped to eliminate distraction and interruption
- Teaching
Affiliate Programs Let You Enter Markets Without Creating a Product
Affiliate programs provide immediate market entry without product creation, allowing entrepreneurs to start selling and earning commissions instantly
- Teaching
Entrepreneurs Can Envision a Different Future — Most People Cannot
Most people cannot envision a future different from what exists now—entrepreneurs have this rare ability and must protect it as their greatest asset
- Teaching
Understanding the Nature of Opportunity Is Core to Entrepreneurship
Virtual businesses provide complete environmental control, allowing entrepreneurs to optimize their workspace for maximum productivity and comfort
- Teaching
Entrepreneurs Transitioning Into Angel Investing
Successful entrepreneurs can transition into angel investing by leveraging their business-building experience to evaluate seed round opportunities
- Teaching▶ 1:48
Entrepreneurial Time Has Wildly Different Value
Every minute counts when you understand how much differently you can be paid for entrepreneurial activities versus wasted time watching television
- Teaching
Entrepreneurs Must Build Systematic Follow-Up Where Employees Never Needed It
World 1.0 employees didn't need follow-up systems because they had guaranteed roles, but entrepreneurs must build systematic follow-up to succeed
- Teaching▶ 6:10
Entrepreneurs Can Switch from Automatic to Manual Mode
Entrepreneurs can switch from automatic to manual mode, like a professional camera, to achieve dramatically better results than default settings
- Teaching▶ 13:11
How Entrepreneurs Learn What Customers Desire and Fear
Entrepreneurs create value by learning what customers desire, need, want, and fear, then helping meet those needs through products and services.
- Teaching▶ 5:17
Finding the Overlap Zone Between Customer, Business, and Self
Leaders must balance conflicting needs between customers, business, and themselves, finding the overlap zones where everyone's needs can be met
- Teaching▶ 5:00
The I-Get-It Mechanism and Logical Leaps
The 'I get it' mechanism causes entrepreneurs to make logical leaps and fill gaps with imaginary information to avoid uncomfortable uncertainty
- Teaching▶ 13:11
Entrepreneurs Learn What Customers Desire, Need, and Fear
Entrepreneurs create value by understanding what customers desire, need, want, and fear, then meeting those needs through products and services
- Teaching▶ 3:58
Being Friendly Is Not the Same as Professional Selling
Many entrepreneurs make the mistake of thinking good selling is just being friendly and answering questions, which is not professional selling
- Teaching
Multitasking and Interruptions Destroy the Natural Power of Focus
Multitasking and constant interruptions rob entrepreneurs of their natural focus power and prevent long-term concentration on important tasks
- Teaching▶ 2:53
Capitalizing Fully When Luck Strikes
Successful entrepreneurs recognize when they're getting lucky and capitalize fully on those opportunities instead of moving to the next thing
- Teaching▶ 47:36
Entrepreneurs Create Everything Worth Using
Entrepreneurs create everything from medicines to everyday items like toilets and microphones - they deserve recognition for creating value
- Teaching▶ 11:31
Working With Your Chimp Mind Against Resistance
Entrepreneurs must understand and work with their 'human chimpanzee' mind, which often resists the very actions needed for business success
- Teaching▶ 33:02
Talk Directly to Customers to Learn What They Want
Most business owners don't do the simple thing of sitting down and talking directly to their customers to understand what they really want
- Teaching▶ 35:32
Hardest People Decisions Involve Early Team Members
The toughest people decisions entrepreneurs face involve those closest to them who helped start or build the company but now drag it down
- Teaching
First Hires Should Free Your Entrepreneurial Time
The first people you hire should take work off your plate so you can focus more time on products and marketing as the chief entrepreneur
- Teaching
Fundraising Takes Up to Six Months Regardless of Amount
Fundraising takes significantly more time than most entrepreneurs expect, often up to six months regardless of the amount being raised
- Teaching
Entrepreneurs Focus on Product and Marketing Only
Successful entrepreneurs should personally focus only on creating high-value products and marketing while outsourcing everything else
- Teaching▶ 1:08
Organizing Entrepreneur Skills Around Global Problems
Successful entrepreneurs should use their skills to address global issues through organized initiatives rather than scattered efforts
- Teaching
Avoid Cute Names — Spending Money Is Serious Business
High-quality mastermind communities composed of ambitious, smart entrepreneurs provide valuable networking and learning opportunities
- Teaching▶ 9:32
Own the Mistake, Skip the Ego Hit, and Move On
The best entrepreneurs say 'I screwed up' when decisions don't work out, learn from it, and move on without taking it as an ego blow
- Teaching▶ 2:18
Balance Creation With Discovery — Stay Open to What You Find
Balance creation with discovery - be smart enough to know when you're getting lucky and stay open to what you discover along the way
- Teaching▶ 9:06
Entrepreneur Mindset Finds Opportunities Everywhere
Thinking like an entrepreneur gives you the advantage of constantly looking for opportunities rather than being trapped in one idea
- Teaching
Entrepreneurial Restructuring: Best Time to Be Your Own Boss
'Entrepreneurial Restructuring' means it's never been trickier to be an employee but never been a better time to be an entrepreneur
- Teaching
Entrepreneurial Restructuring: Best Time Ever to Be an Entrepreneur
'Entrepreneurial Restructuring' means it's never been trickier to be an employee but never been a better time to be an entrepreneur
- Teaching▶ 4:42
Business Owners Are Both Sales Manager and Star Salesperson
When you own a business, you are both the sales manager and the star salesperson, making sales skills mandatory for business owners
- Teaching
Modern Reality Rewards Results Not Credentials
Modern reality isn't about credentials or qualifications - it's about being able to get results and show others how to do the same
- Teaching▶ 7:23
Why Entrepreneurial Peer Groups Outperform Training
Building a social group of successful entrepreneurs provides more leverage than knowledge, training, or other development methods
- Teaching▶ 6:04
Everything Is a Test — Invest the Minimum to Validate First
Everything is a test - successful entrepreneurs never assume anything will work and only invest the minimum needed to test market
- Teaching▶ 5:35
Most People Create Value at the Lowest Level — For Approval
Most people have learned to do work for approval rather than create massive value, which is the lowest level of value creation
- Teaching
Guilt and Shame as Unsustainable Entrepreneurial Fuel
Guilt and shame often drive entrepreneurial success, but this creates unsustainable patterns and eventual burnout in business
- Teaching▶ 11:24
Major Innovations Begin as Disconnected Random Elements
Major innovations start as seemingly random disconnected elements that only make sense when connected by a creative innovator
- Teaching
Business Automation Systems That Free Entrepreneurs From Long Hours
Business automation systems can free entrepreneurs from being trapped by long working hours while maintaining business growth
- Teaching▶ 1:06
Failing Publicly and Trying New Things Is a Hidden Path to Success
Being willing to fail on stage and try new things publicly is a secret to success that most entrepreneurs avoid due to fear
- Teaching▶ 9:38
Multitasking as the Disease Stealing Entrepreneur Success
Multitasking is almost a disease robbing entrepreneurs of success - it works for cooking meals but is horrible for business
- Teaching
Identity Arbitrage Across Multiple Personas and Markets
Identity arbitrage allows entrepreneurs to leverage different personas for different markets to maximize reach and revenue
- Teaching▶ 14:08
Adopting Entrepreneur Identity Shifts You to Prime Mover
Adopting the identity of 'entrepreneur' shifts you from being a cog in the wheel to being a prime mover and creative force
- Teaching
Opportunity — The Most Important Word in Entrepreneurship
Opportunity is the heart of entrepreneurship and the most important word to study for achieving anything of value in life
- Teaching
Success Is Never a Straight Line
Success is never a straight line - entrepreneurs must expect and prepare for the inevitable ups and downs of the journey
- Teaching▶ 0:18
Perceived Success Trap When Bills Are Paid
Once you're paying your bills as an entrepreneur, everyone perceives you as 'made it' regardless of actual profitability
- Teaching▶ 1:25
Why Most Entrepreneurs Never Build Real Momentum
Most entrepreneurs never achieve significant results because they can't focus on one thing long enough to build momentum
- Teaching▶ 6:06
Leaders Can See and Describe the Future
A leader can see the future, make pictures of it, describe it, and interpret how current events will create that future
- Teaching
Entrepreneurs Must Explore Uncharted Industry Territories
Successful entrepreneurs must explore uncharted territories in their industries rather than following established paths
- Teaching
Early Success Creates Dangerous Unrealistic Profit Projections
Early business success creates dangerous emotional estimation where entrepreneurs calculate unrealistic future profits
- Teaching
Opportunity Is Changing and Increasing for Entrepreneurs
Opportunity is changing and increasing for entrepreneurs, requiring new mindsets and methods to harness it effectively
- Teaching▶ 6:02
Balancing Customer Business and Personal Needs
Successful entrepreneurs must balance three distinct sets of needs: customer needs, business needs, and personal needs
- Teaching
Learning From Top Entrepreneurs at Summits Accelerates Profits
Learning directly from top entrepreneurs through summits and events accelerates business growth and profit generation
- Teaching
Self-Management vs Time Management Defined
Richard Branson exemplifies the entrepreneurial mindset by constantly seeking opportunities across diverse industries
- Teaching▶ 0:24
How Successful Entrepreneurs See Themselves Differently
Successful entrepreneurs see themselves as problem solvers, opportunity identifiers, and money-making system creators
- Teaching
Online Business Coaches Must Have Built Their Own Success
Online business coaching should be delivered by entrepreneurs who have first achieved success in their own businesses
- Teaching▶ 0:52
Most Entrepreneurs Play Business Instead of Do Business
Most entrepreneurs waste time 'playing business' instead of 'doing business' by focusing on non-essential activities
- Teaching
Why Coaching and Consulting Must Enter Every Business in 2020
Entrepreneurs and marketers need to add coaching/consulting to their business offers in 2020 for accelerated growth
- Teaching▶ 4:50
Fewer Than One in 100,000 Understand Entrepreneurial Success Secrets
Napoleon Hill stated that fewer than 1 in 100,000 people truly understand the secrets of entrepreneurial success
- Teaching
Why Entrepreneurs Cannot Complain About Money to Employees
Successful entrepreneurs must stop commiserating with employees about money problems and find support elsewhere
- Teaching
Collaborative Learning With Multiple Expert Entrepreneurs
Collaborative learning with multiple expert entrepreneurs provides comprehensive business building education
- Teaching▶ 1:00
Why Successful Entrepreneurs Refine Productivity Routines for Years
Personal productivity routines are foundational systems that successful entrepreneurs refine over many years
- Teaching▶ 3:06
Most Entrepreneurs Focus on Visible Business Over Foundations
Most entrepreneurs focus on the visible aspects of business rather than learning to build proper foundations
- Teaching▶ 10:18
Light Switch Theory and Rapid Business Evolution
The light switch theory explains rapid evolution when vision emerged, paralleling today's business evolution
- Teaching▶ 0:26
Mentor a Disadvantaged Star Entrepreneur for Free
Find a disadvantaged entrepreneur who's a star and mentor them for free to accelerate your own development
- Teaching▶ 0:10
Starting a Business Makes You an Entrepreneur
When you start a business, you become an entrepreneur, not someone identified with your product or service
- Teaching▶ 6:08
Speed of Implementation Is the Key Entrepreneurial Trait
Speed of implementation is the key trait that differentiates successful entrepreneurs from everyone else
- Teaching▶ 4:14
Faster World Change Creates More Opportunity
As an entrepreneur, you never run out of opportunity, and faster world changes create more opportunities
- Teaching
Most Entrepreneurs Have No Visibility Into Business Trajectory
Most entrepreneurs lack basic visibility into whether their business is stable, growing, or declining
- Teaching▶ 9:53
Entrepreneurship as Self-Actualization and World Impact
Learning entrepreneurship is ultimately about self-actualization and making a difference in the world
- Teaching▶ 0:44
Business Building Skills More Valuable Than Original Expertise
The business building skills you develop can be more valuable than your original product or expertise
- Teaching▶ 0:13
Test Market First With Minimum Time and Money
Successful entrepreneurs only invest the minimum time and money needed to test market their products
- Teaching▶ 6:16
How Industry Instability Creates Entrepreneurial Opportunity
Industry instability creates massive opportunities for entrepreneurs who aren't attached to one idea
- Teaching
Combine Passion With Market Opportunity for Maximum Success
The key to maximizing entrepreneurial success is combining personal passion with market opportunity
- Teaching
Virtual Coach for Faster Coaching Transitions
Virtual Coach Program helps entrepreneurs transition to coaching faster than traditional methods
- Teaching
How Success Metrics Should Evolve as Entrepreneurs Grow
Success metrics should evolve as entrepreneurs grow, moving beyond just financial measurements
- Teaching▶ 19:28
Entrepreneurs Who Master Sales Presentations Build Lasting Businesses
Successful entrepreneurs view making sales presentations as the foundation of business success
- Teaching▶ 0:46
Entrepreneurs Create Opportunity for Themselves and Others
Entrepreneurs create opportunities for themselves and others, making success for both parties
- Teaching▶ 1:58
What a Business Actually Is by Definition
A business is an entity that offers products and services meeting others' needs successfully
- Teaching▶ 5:20
Job Economy Crumbling While Entrepreneurs Gain Security
The job economy and manual labor economy is crumbling while entrepreneurs become more secure
- Teaching▶ 10:31
Most Business Ideas Don't Work — Keep Testing
Most business ideas don't work, so entrepreneurs must keep trying until they find what works
- Teaching▶ 6:53
Re-Identifying as an Entrepreneur for Unlimited Advantage
Re-identifying as an entrepreneur rather than a product seller gives you unlimited advantage
- Teaching▶ 10:31
Calculated Risk-Taking Overcomes the Tendency to Play Safe
Entrepreneurs are calculated risk takers who overcome the natural tendency to play it safe
- Teaching▶ 8:22
Entrepreneurial Thinkers Dismantling Large Bureaucracies
Large bureaucracies are crumbling due to creative destruction by entrepreneurial thinkers
- Teaching
Marketing and Sales Are the Two Skills That Create Profit
Understanding the nature of opportunity is at the heart of succeeding as an entrepreneur
- Teaching▶ 0:14
Entrepreneur Defined — Creating Profitable Businesses
The essential definition of an entrepreneur is someone who creates profitable businesses
- Teaching▶ 11:48
Adopt Entrepreneur Identity to Learn Faster
Change your identity to 'becoming an entrepreneur' to learn the skills most effectively
- Teaching▶ 43:28
Successful Entrepreneurs Are Fundamentally Better at Finding Opportunity
Successful entrepreneurs are fundamentally better at finding and creating opportunities
- Teaching
Entrepreneurs Shape Environment Rather Than Adapting to It
Entrepreneurs are creators who shape their environment rather than just adapting to it
- Teaching
Emotional Flexibility as a Superpower for Navigating Uncertainty
Emotional flexibility serves as a superpower for entrepreneurs navigating uncertainty
- Teaching▶ 4:46
Entrepreneurs Must Create and Innovate, Not Just Imitate
Entrepreneurs must create and innovate, not just copy or imitate existing solutions
- Teaching▶ 14:48
Social Entrepreneurs Combine Profit With Impact
Social entrepreneurs combine business success with making a difference in the world
- Teaching▶ 9:53
Opportunity Developer Not Opportunity Taker
Successful entrepreneurs become opportunity developers, not just opportunity takers
- Teaching
How Entrepreneurial Identity Protects Against Failure Depression
Entrepreneurial identity protects you from depression when ideas fail or get copied
- Teaching▶ 0:17
Security That Lasts Is What Entrepreneurs Really Want
Money is not the end goal—it's security that lasts that entrepreneurs really want
- Teaching
Daily Business Tracking Provides Emotional Relief and Certainty
Daily business tracking provides emotional relief and certainty for entrepreneurs
- Teaching▶ 13:57
You can't make money in the past - you must do what's going to work in the future
- Teaching▶ 7:19
The Future Belongs to Entrepreneurs — This Is Their Age
We live in the age of the entrepreneur where the future belongs to entrepreneurs
- Teaching▶ 0:56
Entrepreneurship as a Practice of Doing
Entrepreneurship is fundamentally a practice of doing, not a science or art form
- Teaching
Emotional Flexibility for Navigating Business Uncertainty
Emotional flexibility is a superpower for entrepreneurs navigating uncertainty
- Teaching▶ 7:27
Entrepreneurial Success at Chance-Choice Intersection
Entrepreneurial success thrives at the intersection of chance and choice
- Teaching
Problems as Openings for Innovation Not Obstacles to Avoid
Problems are openings for innovation and impact, not obstacles to avoid
- Teaching
Problems Are Openings for Innovation and Impact
Problems are openings for innovation and impact, not obstacles to avoid
- Answer▶ 8:10
The Seven Business Roles Every Entrepreneur Must Fill or Hire
The seven roles are: entrepreneur (moving resources to higher productivity), product designer (creating innovative solutions customers prefer), salesperson (converting prospects to customers), marketer (scalable sales through psychology and communication), technology guru (bringing businesses into the future with efficient systems), project manager (taking ownership of delivering results), and recruiter (attracting superstar talent).
- Answer▶ 14:09
Starting Virtual Business with Minimal Equipment
Look for people who see themselves at 'cause' rather than 'effect'—they believe they can change themselves and their circumstances, are driven to evolve and learn, have emotional and social intelligence, want to contribute to something bigger than themselves, and live in what they see as a friendly, abundant universe.
- Answer▶ 8:34
What Business Adulthood Actually Demands of You
It means taking complete responsibility for your financial life, being ready to self-direct, and accepting that no one will rescue you when you don't have enough money. It's jumping out of the business nest instead of relying on a job.
- Answer
Playing Business — Setup Activities vs Actually Getting Customers
Playing business involves activities you think you should do like naming your business, designing business cards, and choosing website colors. Doing business focuses directly on getting customers and selling products and services.
- Answer▶ 6:41
Leaders Own Outcomes, Victims Avoid Decisions
Leaders take responsibility for their decisions and outcomes, while victims try to avoid responsibility by not deciding or blaming external factors when things go wrong. Leaders say 'I screwed up' and learn from mistakes quickly.
- Answer▶ 4:48
The Gritted-Teeth Technique for Reclaiming Responsibility
Say 'I am responsible' - even if you have to say it through gritted teeth. Keep saying it and look at how you are responsible. This helps you discover ways to change your circumstances and results.
- Answer▶ 1:22
Live Conversations Beat Surveys for Market Research
Have live conversations with real prospective customers. This is quick because you can interact directly and get information from the source, and it's cheap because it only costs your time.
- Answer▶ 0:09
Summit Audiences From Idea Stage to Scale
People thinking about launching a business, those with product or service ideas, or existing business owners wanting to scale up should attend the summit.
- Quotable▶ 2:08
Every Wasted Hour Has a Real Dollar Cost
every minute counts. When you start understanding just how all these pieces work together and how much differently you can be paid for your activities as an entrepreneur, you start realizing like, oh, this hour that I waste watching television every day is costing me a lot
- Quotable▶ 9:45
Knocking Competitors Publicly Only Hurts You
Most of the businesses that I know and entrepreneurs who knock their competitors publicly and they do it in their marketing, they're really only hurting themselves because the average prospect is far less educated than you would think they are.
- Quotable▶ 9:08
Entrepreneurs Replicate Value at Scale
Entrepreneurs are trying to solve a bigger puzzle, crack a bigger code, create a lot more value, create a product or a service that they can replicate over and over and over that delivers massive value to a lot of people
- Quotable▶ 8:05
Entrepreneurship as the Ultimate Personal Development Accelerator
being an entrepreneur is such a cool adventure because you get to learn so much. You get to create value for other people. And in a lot of ways, it's kind of this ultimate personal development accelerator
- Quotable▶ 13:31
Systems That Create Value Create Money
System creates value, creates money. System, then value, then money. Creating systems that create value. This is where the financially independent business owners live and breathe.
- Quotable▶ 0:51
System Creates Value Creates Money — Where Independence Lives
System creates value creates money. System then value then money. Creating systems that create value. This is where the financially independent business owners live and breathe.
- Quotable▶ 0:27
Learning from Top Entrepreneurs at a Single Summit
It's just a great way to go and learn from some of the top entrepreneurs in the world how to start a business, how to build a business, how to make more profit and more income.
- Quotable▶ 4:10
Entrepreneurs Never Run Out of Opportunity in a Changing World
if you're an entrepreneur you never run out of opportunity and in fact as the world changes faster and faster there's more and more opportunity for you
- Quotable
Where Value Is Actually Created in Business
Most people that work in business, whether they have a job or whether they even own a business, they don't understand where value is created.
- Quotable▶ 26:16
The Most Successful People Love Their Work So Much They Never Stop
the most successful people love the work that they do exactly right they love it so much that they do it all the time when they don't have to
- Quotable▶ 1:03
Entrepreneurs Make Opportunities for Themselves and Others
we entrepreneurs, we get to make opportunity. Okay, we literally get to make opportunities for ourselves and make opportunities for others
- Quotable▶ 6:41
Most Competition Doesn't Execute — Your Real Advantage
you must believe that something's going to happen with no evidence of it, and you must keep yourself focused on it until you create it
- Quotable▶ 7:27
Success Lives at the Intersection of Chance and Choice
entrepreneurial success, business success. It lives at the intersection and it really thrives at the intersection of chance and choice
- Quotable▶ 7:56
Networking Pulls Toward Success More Than Training
you'll find that that will pull you towards success as an entrepreneur more than any amount of knowledge or any amount of training
- Quotable▶ 9:32
Best Entrepreneurs Screw Up Learn and Move On
the best entrepreneurs I know when they screw up... they say, okay, I screwed up... Here's what I learned. And they get on with it
- Quotable▶ 6:32
Speed of Implementation — Winners Act Right Now
the winners, they don't wait around for tomorrow or next week. They implement right now. Speed of implementation is a key mindset
- Quotable▶ 1:15
The Secret to Success Is Willingness to Fail on Stage
if I have a secret to success it's that I'm willing to fail on stage I'm willing to try new things and have them not work out
- Quotable
Entitlement Culture Kills Business — Entrepreneurs Despise It
Do you like interacting with people that feel a sense of entitlement about anything? No. Entrepreneurs, we hate that stuff.
- Quotable▶ 0:46
Virtual Business Revenue Potential
I started my current businesses in April of 2001 with a cheap computer and an internet connection working from my bedroom.
- Quotable▶ 4:21
Experts Forget What It Was Like Not to Know
we entrepreneurs and business owners, we forget what it was like to not have a clue, to not know our particular topic
- Quotable▶ 2:41
Most Business Starters Are Technicians Not Entrepreneurs
Most of the people that are starting businesses are not entrepreneurs. They're actually what he calls technicians.
- Quotable▶ 1:56
Haven't Failed — Found All the Materials That Don't Work
I haven't failed I've discovered all of these materials that are not useful for the filament of a of a light bulb
- Quotable▶ 4:41
Life That Feels 10 to 100 Times More Successful Is Possible
I think that you can have a life that's you know maybe 10 or 100 times that feels 10 or 100 times as successful
- Quotable▶ 12:07
Edison's Lesson: Discovering What Doesn't Work
I haven't failed. I've actually discovered hundreds or thousands of ways that don't work to create a light bulb
- Quotable▶ 11:09
Cambrian Explosion of Business Niches
we're entering what I think right now is a Cambrian explosion of change, of new niches, of new specializations
- Quotable▶ 4:16
Most Entrepreneurs Cannot Chart Whether Their Business Is Growing
most of the entrepreneurs I know if I said can you show me something like that chart... they just say no
- Quotable▶ 5:03
Almost Nobody Truly Understands the Secrets of Entrepreneurial Success
he doesn't believe that one in a 100,000 people truly understands the secrets of entrepreneurial success
- Quotable
Entrepreneurial Leaders Are Keepers of a Vision of a Better Future
As an entrepreneurial leader, you are the keeper of a very special flame, the vision of a better future.
- Quotable
Entrepreneurship at the Leading Edge of Self-Responsibility
Making the decision to be an entrepreneur is at the leading edge, really, of self responsibility
- Quotable
Trickier to Be an Employee, Better to Be an Entrepreneur
It's never been trickier to be an employee but never been a better time to be an entrepreneur.
- Quotable
Trickier Than Ever to Be an Employee, Best Time to Be Founder
It's never been trickier to be an employee but never been a better time to be an entrepreneur
- Quotable▶ 16:09
I Am a Creator of Value — Entrepreneurial Identity
I'm an entrepreneur. I'm a creator. I'm a creator of value. I create value for other people
- Quotable▶ 33:01
Most Business Owners Never Ask Their Customers Directly
most business owners don't do this simple thing...asking the darn customers themselves
- Quotable▶ 13:57
You Can't Make Money in the Past
You can't make money in the past. You have to do what's going to work in the future
- Quotable
Understanding the Nature of Opportunity in Entrepreneurship
Understanding opportunity is at the heart of succeeding as an entrepreneur.
- Quotable▶ 0:23
Successful Entrepreneurs Never Assume Anything Will Work
successful entrepreneurs never assume that anything is going to work
- Quotable▶ 0:56
Entrepreneurship as a Practice Not Science or Art
Entrepreneurship is neither a science nor an art. It is a practice.
- Quotable▶ 4:20
Profitable Means Generating More Value Than It Consumes
profitable means that it generates more value than it consumes
- Quotable▶ 13:57
Entrepreneur as the New Superhero
the entrepreneur is now becoming the superhero of the future
- Quotable▶ 5:38
Eben Started with a Cheap Computer in His Bedroom
You get to literally shape your business around your life.
- Quotable
Emotional Flexibility as Entrepreneurial Superpower
Emotional flexibility as a superpower for entrepreneurs
- Quotable
Emotional Flexibility as Entrepreneurial Superpower
Emotional flexibility as a superpower for entrepreneurs
- Quotable
Opportunity Is the Heart of Entrepreneurship
the opportunity is the heart of entrepreneurship
- Quotable▶ 0:51
The Entrepreneur Creates Profitable Businesses
The entrepreneur creates profitable businesses
- Quotable▶ 6:45
Entrepreneur as Destroyer Not Just Builder
The entrepreneur is just as much a destroyer.
- Quotable▶ 1:47
Life as a Daring Adventure — The Leadership Mindset
life is either a daring adventure or nothing