Raising Money For Your Company with Eben Pagan
Eben Pagan shares crucial insights about raising money for your company, emphasizing the significant time investment required and the importance of choosing the right investors. He reveals that fundraising can take up to six months regardless of amount and provides practical tips for managing the process effectively.
Key Moments
How to Successfully Raise Money for Your Company -- Eben Pagan's systematic approach to fundraising based on multiple successful rounds
Understanding Investor Mentality Prevents 90 Percent of Problems
Understanding investor mentality and mindset prevents 90% of potential problems throughout the life of your company
▶ 6:27
Hiring 5% Fundraising Help to Access Investor Networks
Hire fundraising assistance for around 5% of the raise amount, especially former lawyers or investment bankers who can introduce you to their networks
▶ 2:36
Pay 5 Percent for Fundraising Help at Smaller Scale
For smaller companies not raising tremendous amounts, you can hire former lawyers or investment bankers to help with fundraising for around 5% of whatever you raise.
▶ 2:33
Only Take Investor Money From People You Trust
Only accept money from investors you trust because every company experiences ups and downs that test the investor relationship
▶ 4:45
Fundraising Takes Six Months Regardless of Amount
Fundraising typically takes up to six months regardless of the amount being raised. Even after investors say yes, it can take an additional three months to get them to actually write the check and sign paperwork.
▶ 0:38
Relevant Clips19
- How-To
How to Successfully Raise Money for Your Company -- Eben Pagan's systematic approach to fundraising based on multiple successful rounds
- Teaching▶ 0:38
Fundraising Takes Six Months Regardless of Amount
Fundraising typically takes up to six months regardless of the amount being raised. Even after investors say yes, it can take an additional three months to get them to actually write the check and sign paperwork.
- Teaching
Only Take Money From People You Trust
Only take money from people you trust and ensure your time horizons are aligned. Know whether they expect returns in 1 year or 10 years, and understand their attitude during tough times.
- Teaching
Investors Bet on Passion Not Full Business Understanding
Not necessarily. Investors often invest in the people and their passion rather than complete understanding of the business model, especially for innovative or new technologies.
- Teaching▶ 2:33
Pay 5 Percent for Fundraising Help at Smaller Scale
For smaller companies not raising tremendous amounts, you can hire former lawyers or investment bankers to help with fundraising for around 5% of whatever you raise.
- Teaching
Match Dividend Expectations to Your Specific Business Model
Match dividend expectations with your business model - technology companies operate at losses initially while restaurant chains can provide earlier returns
- Teaching
Small Raises Can Be Harder to Close Than Large Ones
Surprisingly, it can sometimes be harder to raise $1 million than $100 million. The difficulty isn't necessarily correlated with the size of the raise.
- Teaching▶ 2:36
Hiring 5% Fundraising Help to Access Investor Networks
Hire fundraising assistance for around 5% of the raise amount, especially former lawyers or investment bankers who can introduce you to their networks
- Teaching
Fundraising Takes Up to Six Months Regardless of Amount
Fundraising takes significantly more time than most entrepreneurs expect, often up to six months regardless of the amount being raised
- Teaching▶ 4:45
Only Take Investor Money From People You Trust
Only accept money from investors you trust because every company experiences ups and downs that test the investor relationship
- Teaching
Use Standard Legal Forms for Investment Agreements
Use established legal forms for investment agreements rather than creating custom documents to reduce costs and complexity
- Teaching
Raising 1 Million Can Be Harder Than 100 Million
Raising $1 million can sometimes be harder than raising $100 million due to investor expectations and deal complexity
Show 7 more
- Teaching▶ 6:27
Understanding Investor Mentality Prevents 90 Percent of Problems
Understanding investor mentality and mindset prevents 90% of potential problems throughout the life of your company
- Teaching
Align Time Horizons With Investors to Prevent Conflict
Align time horizons with investors to prevent conflicts about when they expect returns on their investment
- Teaching
Investors Often Back Passion Over Business Model Comprehension
Investors often invest in people and passion rather than complete understanding of the business model
- Quotable▶ 6:23
Know Investor Mindset to Prevent 90 Percent of Problems
you have to know the mentality and the mindset of your investor that comes in that will avoid I think 90% of any problems you might have
- Quotable▶ 4:52
Only Take Investment From People You Genuinely Trust
you should only take money from people who you trust because any experience in a company is going to be up and down
- Quotable▶ 1:09
Why Raising a Million Can Be Harder Than a Hundred Million
it's sometimes it's harder to raise a million dollars than it is a hundred million do it sounds crazy but it's true
- Quotable▶ 3:32
Investors Invest in People Even Without Understanding the Model
I have no idea what you're talking about that's why I'm investing in you
Entities Touched
Concepts
Questions
Canonical Teachings
Summary
The Reality of Fundraising Timelines
Eben emphasizes that fundraising takes much longer than most entrepreneurs expect, often up to six months regardless of the amount. He reveals the counterintuitive insight that raising $1 million can sometimes be harder than raising $100 million.
Getting Professional Help and Support
Rather than going it alone, Eben recommends getting a great law firm with standard forms and potentially hiring fundraising assistance for around 5% of the raise. This can include former lawyers or investment bankers who bring valuable networks.
The Importance of Investor Alignment
The most critical factor is choosing investors you trust who share your time horizon and expectations. Eben shares how understanding investor mentality prevents 90% of potential problems and illustrates this with a story from his 1995 earthweb fundraising experience.

Counterpoint
Claim: “Small fundraising rounds are easier and faster than large ones”
Reframe: Sometimes raising $1 million is harder than raising $100 million
Eben Pagan states from experience that 'it's sometimes it's harder to raise a million dollars than it is a hundred million' despite how counterintuitive this sounds
Claim: “Investors need to fully understand your business to invest”
Reframe: Investors often invest in passion and people rather than complete business understanding
Eben's 1995 earthweb investor explicitly said 'I have no idea what you're talking about that's why I'm investing in you' and explained 'if I understand it it's probably not a good idea'
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Topics
Business Frameworks
Common Mistakes