Match dividend expectations with your business model - technology companies operate at losses initially while restaurant chains can provide earlier returns

Eben contrasts 'for a technology company that operates at a loss for a period of time before it hits that curve that's going to be a tough thing to deliver on a dividend' versus 'a restaurant chain that you're opening and you you know you first six months you're investing and next thing you know you you hit some profit okay then maybe you can give an annual dividend'