Use Case Thinking

Q: What is use case thinking in marketing

Eben Pagan, business training expert who has worked with industry leaders like Tony Robbins and Sir Richard Branson, introduces 'use case thinking' as a rare marketing approach. In his training, he notes that he knows 'very few people' who, when discussing marketing campaigns, first 'go to what I call use case thinking' where 'they say well if I was this person here's how I'd feel this is what I'm probably going through.'

Q: What is use case thinking and how do you practice it

Eben Pagan teaches use case thinking as a framework requiring regular practice with written exercises done repeatedly until the mind automatically thinks from the customer's perspective. He describes these exercises as 'training wheels for use case thinking' in his target market selection methodology.

Framework

Use Case Thinking is a marketing framework that trains your mind to automatically think from the customer's perspective by immediately getting into how the customer feels and what they're going through in their specific situation. It's a disciplined approach that requires regular practice through written exercises until this customer-centric thinking becomes automatic.

2 teachings2 sourcesDigital Product Empire Building

About Use Case Thinking

Eben notes that very few marketers naturally start with use case thinking, indicating it's a rare but valuable skill that sets practitioners apart from typical marketing approaches.

Perspective

“Most marketers approach customers from their own perspective or product features”

Effective marketing requires immediately shifting into the customer's emotional experience and specific use case

Evidence 2

Very few marketers start with use case thinking—immediately getting into how the customer feels and what they're going through

Eben notes: 'I only know a few people very few people who when we have a conversation about what to do in a marketing ca

From: A Profitable Business Skill That Will Get You More Customersat 4:10

Use case thinking requires regular practice with exercises done on paper repeatedly until the mind automatically thinks from the customer's perspective

Eben describes exercises as 'training wheels for use case thinking' that must be done 'on paper over and over and over a

From: How To Choose Your Target Marketat 1:33

Questions Answered

What is use case thinking in marketing

Use case thinking is when marketers immediately get into how the customer feels and what they're going through as the first step in creating marketing campaigns. Very few people do this naturally.

From: A Profitable Business Skill That Will Get You More Customers

What is use case thinking and how do you practice it

Use case thinking is a framework that trains your mind to automatically think from the customer's perspective. Practice it by doing exercises on paper repeatedly until your mind starts doing it automatically - it's like training wheels for customer-centered thinking.

From: How To Choose Your Target Market

Evidence

Eben notes that very few marketers naturally start with use case thinking, indicating it's a rare but valuable skill that sets practitioners apart from typical marketing approaches.

Domains

Digital Product Empire Building

Source Content 2

A Profitable Business Skill That Will Get You More Customers

How To Choose Your Target Market