Eben Pagan teaches how naming your content, concepts, and products can increase their perceived value by 10x to 100x. He explains the difference between power words and non-power words, and shares proven naming strategies including the use of alliteration, rhythm, and result-focused language.
Naming Content Increase Value
How to Name Content to Increase Perceived Value -- Eben Pagan's systematic approach to creating names that multiply perceived value by 10x-100x
Rhythm and Flow: Why Names Need to Sound Good Out Loud
Rhythm in naming creates memorability - names should have a natural flow when spoken
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Name for Results Not Process or Theory
Focus on results in your naming, not process or theory - customers only think about how to get the result they want
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Use an Emotion Value Scale When Naming Concepts and Products
Use an emotion value scale from 1-100 when evaluating potential names for concepts or products
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The Kiss Test — Naming Creates Perceived Value
The Kiss Test demonstrates how naming creates perceived value - men didn't know a test for readiness to kiss existed
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The Name Is the First Impression — and the Value Signal
The name is the headline, opening line, and introduction - people judge value based on what they hear first
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How to Name Content to Increase Perceived Value -- Eben Pagan's systematic approach to creating names that multiply perceived value by 10x-100x
Why Double Your Dating Name Works — Specificity
Double Your Dating works as a name because it's specific and uses the word 'dates' that men use to describe what they want
Power Words vs Non-Power Words
Power words are emotional, distinctive, and result-oriented, while non-power words are logical, common, and uninteresting
Wake Up Productive — Naming Content for Immediate Recognition
Wake Up Productive addresses the specific desire to be immediately productive upon waking rather than getting distracted
The Kiss Test — Naming Creates Perceived Value
The Kiss Test demonstrates how naming creates perceived value - men didn't know a test for readiness to kiss existed
Name for Results Not Process or Theory
Focus on results in your naming, not process or theory - customers only think about how to get the result they want
Self Made Wealth: Anatomy of a High-Emotion Course Name
Self Made Wealth uses a high emotion value word 'wealth' and explains itself clearly for psychology of money course
The Name Is the First Impression — and the Value Signal
The name is the headline, opening line, and introduction - people judge value based on what they hear first
Mental Money Maps — Making Abstract Psychology Concrete and Nameable
Mental Money Maps concept leverages abstract psychological concepts by making them concrete and nameable
Use an Emotion Value Scale When Naming Concepts and Products
Use an emotion value scale from 1-100 when evaluating potential names for concepts or products
Naming Your Concepts Multiplies Perceived Value 10x to 100x
Naming your concepts increases their perceived value by 10x to 100x compared to unnamed ideas
Rhythm and Flow: Why Names Need to Sound Good Out Loud
Rhythm in naming creates memorability - names should have a natural flow when spoken
Names That Are Impossible to Ignore or Forget
Create names that are impossible to ignore or forget, not cute or catchy names
Alliteration Makes Names Stick in the Mind
Alliteration makes names highly memorable and difficult to forget
Alliteration and Rhyme Make Content Names More Memorable
Alliteration and rhyme increase memorability, plus natural rhythm when spoken. Examples include Mental Money Maps (three M's) and the rhythm pattern shared between David D'Angelo and Double Your Dating.
Power Words Are Emotional and Result-Oriented
Power words are emotional, distinctive, and result-oriented, while non-power words are logical, common, and uninteresting. Examples include 'cash' vs 'currency' and 'burn fat' vs 'lose weight.'
Why Cute Names Fail and Power Names Win
Cute or catchy names don't work because people are serious about what they want. Instead, create names that grab attention, promise benefits, trigger powerful feelings, and stick in the mind.
First Impressions Are Name Impressions — the Unconscious Value Judgment
The name is the headline, opening line, and introduction - it's what people hear first. Despite knowing we shouldn't judge books by covers, everyone actually does this unconsciously.
Result-Focused Names Outperform Process-Focused Names Every Time
Names should focus on results, not process or theory. Customers only think about how to get the result they want, so promise a powerful result in your name or subtitle.
Scoring Name Options by Emotional Impact
Eben Pagan recommends writing down name ideas and rating their emotion value on a scale of 1-100, comparing options to find the most emotionally impactful choice.
Conscious Naming Can Increase Perceived Value 10x to 100x
According to Eben Pagan, consciously naming your concepts and content can increase perceived value by 10x to 100x compared to unnamed ideas.
We Judge Ideas by Their Names Before We Know What They Are
We judge books by their cover. We judge ideas by their names. And if they're not named, then they're just perceived as not being very valuable.
Customers Only Care About One Thing: Getting the Result
The only thing your customer is thinking is, how do I get the result that I want?
Power Words Are Emotional, Distinctive, and Result-Oriented
Power words are emotional, they're distinctive, and they're result oriented.
A Good Name Automatically Increases Value 10x to 100x
A good name automatically increases value 10 x to a 100 x.
How Much Naming Increases Perceived Content Value
How much can naming increase the perceived value of content or products?
Why Content Gets Judged by Its Name Before Anything Else
Why do people judge content by its name before learning what it is?
Why Cute or Catchy Business Names Backfire
What's wrong with using cute or catchy names for business content?
Power Words vs Weak Words: What Makes a Name Land
What's the difference between power words and non-power words?
Rating Name Emotion Value on a Scale of 1 to 100
How do you evaluate if a name is emotionally powerful enough?
Name the Result, Not the Process
Should names focus on the process or the result?
Alliteration, Rhythm, and the Techniques That Make Names Memorable
What techniques make names more memorable?
Concepts
Questions
Canonical Teachings
Eben opens by establishing that consciously naming concepts increases their perceived value by 10x to 100x. He demonstrates this principle with the 'Perfect Cake Method' example, showing how naming transforms ordinary instruction into something with psychological elevation and perceived expertise.
Despite knowing we shouldn't judge books by covers, everyone does exactly that. Names function as headlines and opening lines that determine initial value perception. Without names, concepts are perceived as just another idea rather than valuable, distinct entities.
Eben introduces his collaboration with Dean Jackson on distinguishing power words (emotional, distinctive, result-oriented) from non-power words (logical, common, uninteresting). He provides specific examples like 'cash' vs 'currency' and teaches an emotion value scoring system from 1-100.
He shares five of his most successful naming examples: the Kiss Test, Mental Money Maps, Double Your Dating, Wake Up Productive, and Self Made Wealth. Each demonstrates different principles while showing how proper naming created massive perceived value and market success.
The episode concludes with technical elements that increase recall: alliteration, rhyme, and natural rhythm. Eben reveals how David D'Angelo and Double Your Dating share identical rhythm patterns, demonstrating the sophisticated attention to detail that separates good names from great ones.
Claim: “You shouldn't judge a book by its cover”
Reframe: Everyone actually judges books by their covers, and you should optimize for this reality
Claim: “Names should be catchy or cute to be memorable”
Reframe: Names should be impossible to ignore or forget through emotional power, not humor or cleverness
Claim: “Abstract, sophisticated language makes you sound more credible”
Reframe: Specific, visceral power words create more emotional impact and perceived value
How to Reach NEW CLIENTS By Sharing What’s Most Valuable To You (Rapid Success)
The dropout who built a multi-million dollar business reveals his secret formula for turning any skill into unique market value.
How "Perceived Value" Gets You Premium Clients (The Art of Pricing)
The day Eben raised his book price by 33%, he sold more copies than ever before—here's the psychology behind why higher prices can actually increase sales.
Coaching Strategies
Business Frameworks
Common Mistakes
