Eben PaganDiscovery Hub

Use case thinking requires regular practice with exercises done on paper repeatedly until the mind automatically thinks from the customer's perspective

Use case thinking exercises are 'training wheels' that must be done 'on paper over and over and over—and then your mind will start doing it automatically.' This customer-perspective thinking doesn't happen naturally for most marketers; it must be installed through deliberate repetition.

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Use case thinking exercises are 'training wheels' that must be done 'on paper over and over and over—and then your mind will start doing it automatically.' This customer-perspective thinking doesn't happen naturally for most marketers; it must be installed through deliberate repetition.

Relevant Clips2

  • Teaching0:58

    Use Case Thinking Requires Repeated Practice on Paper

    Use case thinking requires regular practice with exercises done on paper repeatedly until the mind automatically thinks from the customer's perspective

    → Canonical teaching
  • Teaching3:52

    Use Case Thinking Most Marketers Skip

    Very few marketers start with use case thinking—immediately getting into how the customer feels and what they're going through

    → Canonical teaching