Eben PaganDiscovery Hub

Use case thinking is when marketers immediately get into how the customer feels and what they're going through as the first step in campaign creation

Use case thinking is a specific marketing discipline: before any creative or copy work, the first move is to enter the customer's experience — understanding exactly how they feel and what they're going through in the moment your marketing finds them. Very few people do this naturally; most skip straight to the message.

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Use case thinking is a specific marketing discipline: before any creative or copy work, the first move is to enter the customer's experience — understanding exactly how they feel and what they're going through in the moment your marketing finds them. Very few people do this naturally; most skip straight to the message.

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  • Teaching3:56

    Use Case Thinking as the Rare First Step in Marketing

    Use case thinking is when marketers immediately get into how the customer feels and what they're going through as the first step in creating marketing campaigns. Very few people do this naturally.

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