“Eben Pagan's book 'Opportunity' is a 300-page exploration of opportunity recognition that combines self-help, psychology, and business concepts. It teaches mental models, emotional intelligence, and frameworks for evaluating which opportunities to pursue.”
Entrepreneurs and individuals who want to create more and better opportunities in their business and life, find their big idea, and future-proof their success.
Problems This Addresses3
How do I anticipate market changes instead of just reacting to them?
Entrepreneurial success lives at the intersection of chance and choice. Everyone gets roughly the same number of lucky breaks, but dramatically successful entrepreneurs recognize those opportunities and take decisive action, while others let them pass. Here's the critical thing: great opportunities are infrequent — maybe once a year for your next major level-up. You cannot spend your time scanning for big breaks. Instead, most of your energy should go toward known value-creating activities in your business, while you continuously learn through books, conferences, and new relationships so you're ready when something significant appears. And you must execute on your current-level opportunities before higher-level ones will become visible. As the principle goes, to the person who has, more will be given. Successful entrepreneurs don't just take opportunities — they become opportunity developers who consistently discover, create, and mine high-value situations.
How do I spot profitable opportunities that others miss?
Entrepreneurial success lives at the intersection of chance and choice. Everyone gets roughly the same number of lucky breaks, but dramatically successful entrepreneurs recognize those opportunities and take decisive action, while others let them pass. Here's the critical thing: great opportunities are infrequent — maybe once a year for your next major level-up. You cannot spend your time scanning for big breaks. Instead, most of your energy should go toward known value-creating activities in your business, while you continuously learn through books, conferences, and new relationships so you're ready when something significant appears. And you must execute on your current-level opportunities before higher-level ones will become visible. As the principle goes, to the person who has, more will be given. Successful entrepreneurs don't just take opportunities — they become opportunity developers who consistently discover, create, and mine high-value situations.
How do I break out of limiting mental models that restrict my thinking?
Research shows that 93% of communication is non-verbal: 55% facial and body expression, 38% voice tone, and only 7% actual words. Women are naturally up to 10 times better at reading body language than men — they use these skills to quickly assess whether someone has the confidence and status they're attracted to. The signals that communicate low status are easy to identify and eliminate: darting eyes, fidgeting, stumbling over words, tentative gestures, nervous habits, and looking down at the floor. High-status body language is the opposite — lean back, plant yourself, let others come to you rather than chasing them. Use the body language of selectivity. Wide pupils signal genuine interest; small pupils signal disinterest. Authentic communication comes from developing real internal confidence and a strong self-image, not from learning scripted techniques that don't reflect who you actually are.
What You'll Learn1
Outcomes
Develop systematic ability to spot emerging opportunities before competitors
Build mental flexibility to adapt quickly to changing market conditions
Create frameworks for evaluating opportunities using multiple decision-making perspectives
Cultivate inevitability thinking to predict and prepare for likely future scenarios
Client Stories — 5.0 / 5 avg8
“You could be one opportunity away from a massive”
You could be one opportunity away from a massive breakthrough in your life. This book shows you how to grab it.
Ryan Levesque
“This book has given me the ability to look at everything I”
This book has given me the ability to look at everything I do and everything around me in a new light. I experienced several ‘ah-ha!’ moments and have many useful take-aways. I look forward to creating my own opportunities and finding my highest opportunity for personal evolution. Thank you!
Rich Helm
“Opportunity is a book that every single entrepreneur should”
Opportunity is a book that every single entrepreneur should read.
Jimmy Naraine
“Get ready to be blown away! This is the ultimate guide to”
Get ready to be blown away! This is the ultimate guide to finding more opportunity in your life and in the process, make a bigger difference in the world.
Lisa Sasevich
“Opportunity is a powerful book that helped me to be more”
Opportunity is a powerful book that helped me to be more aware of the opportunities I get, and taught me how to choose just the right ones.
Quincy Beeker
“Eben takes the complex subject of opportunity and breaks it”
Eben takes the complex subject of opportunity and breaks it down into something anyone can understand and benefit from.
Chandler Bolt
Relevant Clips37
- Teaching
Opportunity the Book — 300 Pages on Recognition Frameworks
Eben Pagan's book 'Opportunity' is a 300-page exploration of opportunity recognition that combines self-help, psychology, and business concepts. It teaches mental models, emotional intelligence, and frameworks for evaluating which opportunities to pursue.
- Teaching▶ 6:00
Mobile Windshield Repair Wins With Urgency and Instant Gratification
Mobile windshield repair succeeded because it solved an urgent, unexpected problem (rock hits windshield) with instant gratification - coming to you wherever you are for $50-100 versus $400-1000 and days in the shop
- Teaching▶ 2:08
Dialectic Process in Business Innovation
Successful innovation requires balancing creation and destruction, invention and abandonment, attaching to new ideas while detaching from old ones - using the dialectic process of thesis, antithesis, and synthesis.
- Teaching
Opportunity Book Bonus — Online Course and Live Workshop
When you buy the book from Eben's website, you get an entire online course, a live workshop called 'The Best Opportunities of 2018', a video series on finding your Big Idea, and discounts on additional training.
- Teaching▶ 14:37
Antivirus Software Wealth Built on Solving Digital Emergencies
Antivirus software like McAfee creates massive wealth ($100 million for the founder) because when you get a virus, 'you're screwed and you've got to get rid of it' - solving urgent digital emergencies
- Teaching▶ 0:26
Old World Success Model — Learn Once Repeat for Life
The old world success model was based on learning received knowledge without mistakes, then repeating the same trade or profession for life in a world of sameness and multi-generational careers
- Teaching▶ 1:00
High Lifetime Value Activities at the Pyramid Peak
High lifetime value activities like building relationships, learning, creating systems, and supporting your health should be prioritized at the pyramid's peak because they compound over time
- Teaching▶ 15:32
Failure and Problems Are Human Inventions — They Don't Exist in Nature
The concepts of failure and problem are imaginary human inventions that don't exist in nature - animals just do what they do and experience results without these limiting mental constructs
- Teaching▶ 2:55
Win Beforehand: The Samurai Principle of Pre-Battle Strategy
The samurai philosophy 'win beforehand' requires planning victory, strategy and actions before battle begins - if you wait for the battle to make your plan, you will almost definitely lose
- Teaching▶ 5:39
One AI Prompter Replacing Ten Concept Artists
A Chinese video game company replaced 10 concept artists with one person doing AI prompting who could produce as much output as all 10 traditional artists
- Teaching▶ 5:18
Career Decisions Need Future Opportunity Not Just Feelings
Most people choose career direction with only half the story - they focus on feelings and wants but ignore future opportunities and growth direction
- Teaching▶ 0:16
Why the Traditional Education Model Is Obsolete
The traditional model of going to school, getting cultural education, learning a skill, and doing it right without screwing up for life is obsolete
Show 25 more
- Teaching
Predict Success by Examining Surrounding Systems
You can predict others' success by examining what systems they've established around themselves to make achievement inevitable rather than optional
- Teaching▶ 5:48
Adaptability as Humanity's Greatest Evolutionary Competitive Advantage
Adaptability is humanity's greatest evolutionary advantage - we've adapted to every environment on Earth and even left the atmosphere
- Teaching▶ 5:25
Success as a Paradox of Creating and Discovering the Future
Success is a paradox of creating the future and discovering it - you can only see the next step after climbing to your current one
- Teaching▶ 1:31
Emotions: The Most Powerful and Addictive Chemicals We Have
Emotions are the most powerful and addictive chemicals in existence, creating instant triggers through repeated emotional patterns
- Teaching▶ 4:04
The 10-20-50-Year Question That Kills Instant Gratification
Ask 'what will I be glad I did when I wake up in 10, 20, or 50 years?' to overcome instant gratification and prioritize correctly
- Teaching▶ 2:39
Home Infrastructure Eliminating Double Rent Cost
Instead of trying to compete in crowded categories, create a new category that you can be first in - "bring your own bucket"
- Teaching▶ 14:31
Decision-Making Is a Practice You Train With Every Choice
Decision-making is a practice—each decision trains a skill you'll use your entire life, so practice making them consciously
- Teaching
Physical Action Interrupts Destructive Thought Spirals
Use immediate physical action to interrupt destructive thought patterns before they spiral into energy-draining obsession
- Teaching▶ 22:47
Never Make Decisions When Fear Is in Control
Never make any decision about an opportunity when you're in fear because it shuts down the executive center in your brain
- Teaching▶ 9:08
Cross the Invisible Boundary into Personal Responsibility
Cross the invisible boundary from not taking world problems personally to taking them personally and feeling responsible
- Teaching
AI Prompting — the New Language Coaches Must Learn
A.I. prompting is the new language coaches must learn to leverage artificial intelligence effectively in their practice
- Teaching
Why Coaching and Consulting Must Enter Every Business in 2020
Entrepreneurs and marketers need to add coaching/consulting to their business offers in 2020 for accelerated growth
- Teaching▶ 11:21
Get altitude by zooming out of your current perspective to see patterns and opportunities you can't see up close
- Teaching
AI Infrastructure Indifference Toward Human Survival
AI doesn't need to hate humans to kill them—it will treat humans like we treat ants when building infrastructure
- Teaching▶ 10:18
Light Switch Theory and Rapid Business Evolution
The light switch theory explains rapid evolution when vision emerged, paralleling today's business evolution
- Teaching
Goal Setting Directly Creates Opportunities
Goal setting has a direct relationship to creating opportunities and must be understood in that context
- Teaching
Best Free Tools for Niche Research Online
Take complete ownership of your learning journey rather than relying on formal education systems
- Teaching▶ 5:12
Career Stability Is Disappearing for Most Workers
Career stability is disappearing with 3-5 career changes and 10-12 job changes before age 38
- Teaching▶ 20:28
Share Fears Openly to Build Intimacy
Share your fears openly to build intimacy - confide when you're afraid they might judge you
- Teaching▶ 8:22
Entrepreneurial Thinkers Dismantling Large Bureaucracies
Large bureaucracies are crumbling due to creative destruction by entrepreneurial thinkers
- Teaching▶ 0:14
Entrepreneur Defined — Creating Profitable Businesses
The essential definition of an entrepreneur is someone who creates profitable businesses
- Teaching▶ 2:56
Why 80 Percent of People Are Problem Solvers Not Goal Setters
80% of people are problem solvers who prefer solving problems rather than setting goals
- Teaching▶ 11:48
Adopt Entrepreneur Identity to Learn Faster
Change your identity to 'becoming an entrepreneur' to learn the skills most effectively
- Teaching▶ 0:56
Entrepreneurship as a Practice of Doing
Entrepreneurship is fundamentally a practice of doing, not a science or art form
- Teaching▶ 16:39
Belief Before Sight for Higher Order Concepts
For higher order concepts, you see them when you believe them, not the reverse.