Antivirus software like McAfee creates massive wealth because when you get a virus you're completely desperate and must buy immediately—the ultimate painkiller business
The most reliably profitable businesses solve problems where the customer has no choice but to act immediately. Antivirus software is the archetype: maximum urgency, no alternative, full willingness to pay whatever is asked.
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Antivirus Software Wealth Built on Solving Digital Emergencies
Antivirus software like McAfee creates massive wealth ($100 million for the founder) because when you get a virus, 'you're screwed and you've got to get rid of it' - solving urgent digital emergencies